∞ No promo codes for iBookstore

Steven Sande for TUAW:

iBooks publishers looking to send ebooks to reviewers, or who want to stir up interest in a new title through a giveaway contest, are out of luck. Unlike the App Store, publishers cannot create promo codes for the iBookstore.

Seems strange that publishers can’t get promo codes. Hopefully this will change to allow writers to promote their books.