∞ Ashton Kutcher's lame Twitter account gets lamer

Mat Honan, for Gizmodo:

Bullshit, Ashton. You weren’t “spreading gossip or rumors” through your Twitter feed. There was no “misinformation.” You were voicing an opinion that turned out to be unpopular. Now, you may have been ill-informed about why Paterno was out, but you weren’t spreading misinformation. He really was gone. You just said something stupid and got shit all over in response. And so now you want to take your ball and go home? It’s an easy and cowardly thing to do.

This goes back to a couple of items Jim and I have posted this week about appropriate behavior for journalists on Twitter. TV show celebrity Ashton Kutcher’s evasive language belies his behavior, and Honan has rightly called him on it.

If you’re going to use a social network to push your agenda or to entertain an audience, have enough sense to know when you’re going to piss people off. Have the stones to stick by your comments, even if you have to apologize later.

By farming out his Twitter account to a PR team, Kutcher is basically throwing in the towel and making a conscious decision to use Twitter as a marketing vehicle, nothing more. I hope his subscribers enjoy their homogenized, pasteurized, sanitized pablum.



  • Anonymous

    I don’t typically follow celebrities on Twitter, mostly because I don’t give a shit about what they have to say and also because the more popular ones tweet so fucking much they clog up your feed with their endless drivel.

    Look at Alyssa Milano, well known for being in shit movies and TV shows after her appearance as Arnold’s kid in Commando in 1985, with her 3 Twitter accounts with a cumulative 32,890 tweets since March 2009. Why the hell I’d need to hear from her 33 times per day is beyond me. Yes, there are tech types who tweet that much (@SteveStreza:twitter) but at least they often have something interesting to say.

    That being said, if they are going to be on Twitter they should tweet themselves, and if they say something stupid they should have the balls to stand up for their comments and not back down like a pussy the moment the fan base doesn’t offer to gargle their balls 24×7.

  • http://twitter.com/Moctavius Moctavius

    That’s pretty weak cheese. I’ve said my share of stupid shit on Twitter (and Facebook, for that matter), and been called on it every time. It comes with the territory.

  • Anonymous

    >Up until today I have posted virtually everyone of my tweets on my own, but clearly the platform has become to big to be managed by a single individual.

    LMAO… Rich People Problems.

  • Steven Fisher

    I simply don’t believe it. There’s actually a story on Gizmodo where the author didn’t have his head stuck firmly up his own ass and turned sideways?

    • Peter Cohen

      I’ve known Mat for a number of years. He’s a great guy and a very talented writer.

      • Steven Fisher

        I haven’t seen his work before on Gizmodo, but I’ll start paying attention. Thanks for the link!

  • Anonymous

    Makes me very sad to see that this terrible thing that happened to these kids gets taken off-track and becomes a flash-point for so much triviality. Though I can understand wanting to put ones mind to harmless things like whether Ashton Kutcher is a coward instead of dwelling on the victims and the important decisions and ramifications that might come from this incident. As a father it is an extremely difficult thing to think about.

  • http://mangochut.net/ mangochutney

    As expected Kutcher will continue to reside on the “chicken shit” list in my little book for the unforseeable future.

    I follow a few celebrities on Twitter, but IMO it is very easy to see, who’s in it for publicity, more publicity and the daily ego stroking by fans. The ones who actually act like human beings on this service are the ones you should follow, given that you’re interested in what they have to say. Examples: Jeri Ryan, that Fillion guy, Wheaton, Colbert, Spiner and a few others.