Chris and Michael, Fusion’s previous owners, have done a great job building and running the network. We’re honored to be the new owners, and plan to build upon the great work they have done. We will continue to run Fusion Ads as it’s own standalone network. The value we bring for Fusion publishers is our ability to run these types of networks efficiently, profitably, and with great care toward the community that they help support. The value we bring for advertisers is similar, but with the added benefit of our software running their campaigns that will have real-time insight into performance and hassle-free billing and creative management. We look forward to working hard to serve the Fusion Ads advertisers and publishers for years to come.
I was with Buy Sell Ads for two years before joining Fusion in September. Now I’m back, sort of. The BSA people were always good to me and the way ads are done on The Loop under Fusion will not change.