∞ Steve Jobs, Final Cut and iMovie

An excerpt from John Buck’s book “Timeline”:

Jobs approached Adobe Systems, and asked them to create a consumer version of Premiere that Apple could bundle with the unreleased Mac code-named Kihei. With Apple’s future still uncertain, and Premiere sales growing on the Wintel platform, Adobe said no.

Like so many other things, Jobs was driven by a belief that he was right. When Adobe said no, Jobs created the applications division at Apple that gave us so many great apps over the years.



  • jmphughes

    THis doesn’t surprise me at all. Adobe has always been a horrible company for others to deal with. I always try to find alternatives to their products and am constantly annoyed with their attitude towards systems. They often implement their own method of accomplishing something the OS does already. As if somehow they know better. An obnoxious lot.

    • SwampSpawn

      Every tech company thinks they know better, including Apple.  Make no mistake….decisions like this are driven by profits and not we the users.  Apple is no exception to that rule…they just market better.

      • jpmhughes

        Yes but Apple does make the OS to begin with that is a big difference. At least Apple tries to work with other tech companies.

        • Glavn

          actually they don’t. Apple is one of the companies which actually doesnt work with the rest. Their software is completely closed. Nothing is exported to be build from third party companies. They refuse to create opensource projects. This is why they turn away from Adobe which is actually the trully supporter of internet, and internet human-interactive media growth. Apple is a false prophet, actually Adobe is, but as Xerox – Adobe is always hided into the shadows.

    • Philip Cabibi

      Adobe’s CS5 version of premier is not only outselling final cut, it’s a far superior product. The reason why Adobe implement’s “It’s own method” is to accomplish cross-platform compatibility.  If it wasn’t for adobe, web pages would look different on every OS… that is… until HTML 5… but Adobe is scrapping flash to take advantage of HTML 5.   That shows that Adobe is more concerned with creating cross-platform compatibility than it is in monopolizing. 

      • jpmhughes

        We disagree. And it is not because of Adobe that web pages look the same, Adobe is hardly the end all be all although clearly they have you beliving.

        • Philip Cabibi

          They ought to, I work for them lol. 

          • jpmhgughes

            Aha! lol :)

        • Philip Cabibi

          and I’m not saying they’re the end all / be all.  I’m just saying exactly what they are… a creative company that’s rooted in cross platform compatibility.  Hell, I work alot with SharePoint… even before I worked for Adobe, I had to convert all videos to flash just to get the videos to play on the front pages from all OS’s… windows, linux, and OSX.  

          • jpmhughes

            I am not saying that Adobe is not a creative company. Most companies try to be platform compatible. I am talking about things like Adobe’s own version of the system dialog box. It is unnecessary and can even cause compatibility problems. Plus Adobe tends to like to try to crush competition instead of working with other companies, they have a long past with that.

          • Glavn

            haha – Adobe is actually THE creative company.

      • Glavn

        Adobe doesnt scraping Flash to took advantages of HTML5, because Flash actually doesnt care. Flash is self-sufficient platform, which is the trully cross-platform middware. Anyway we are clearly sow the fail of HTML5 – it does different performance on each OS and browser, It is completely differently interpreted on each different patform and browser. And if we put it as just another way to be described standarts which is actually capable of, and draw the bottom line – we will understnad that actually HTML5 is one very badly written, small-capbale Flash alike language, which is still on pre-evolution state.

        There is too much money spend from some peoples to shut down Flash, but actually Adobe clearly show with Flex that Flash is the best way to be described fast and convinient enterprice alike applications in less than 5 minutes :)

  • Rahul Dhaundiyal

    Apple isn’t known for its (desktop) app division, and their apps don’t match Adobe’s where they compete. Adobe is a great company, and the only mistake they made in last few years was betting on the wrong horse – Flash. They lived in denial mode for too long – Flash wasn’t working and upper management was doing everything wrong to justify billions spend in Macromedia takeover.

    Steve wasn’t always right. His argument that Flash couldn’t run on mobiles was proven wrong by Android. The only reason to ban Flash was to gain monopoly on Apps marketplace (why would you pay for a game if you could play a free Flash game on web?)

    • Philip Cabibi

      Exactly regarding your point on Apple.  Many people are overlooking Jobs’ push towards Canvas.