∞ 'My boss is calling'

Written by

Masayoshi Son, CEO of Softbank:

Son said, “I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”

Steve was involved until the end.


  • http://twitter.com/rlh Robert Howard

    I know we all want to believe this but isn’t as likely that Cook, knowing Jobs’ health status, was keeping in touch with Steve (and family) because he cared? And that a phone call from “Mr. Jobs” may we have been VERY bad news and Tim HAD to take it?  If so, what was he supposed to say to Masayoshi, “I need to get that because Steve is on his death bed.”? IMO, “talk about their next product” was just a (very believable) white lie.

    • http://twitter.com/VGISoftware Daniel Swanson

      Oh no! We wouldn’t want any positive news that came out of this tragedy to be true. Let’s all continue to be fittingly cynical.

      Let’s just assume that Apple’s current stellar statistics “just happened” like some ridiculous Big Bang theory.

      They couldn’t possibly be the result of the concerted hard work over more than a decade of thousands of dedicated and talented Apple employees who shared Jobs’ passion to create great products–this passion driving him through his last hours to communicate with his team and his new CEO with more attention on those products than on his physical condition.

      • http://twitter.com/rlh Robert Howard

        Actually, to me, that Cook was more concerned about the health of his boss (and *friend*) than whether Jobs was going to be able to “contribute” to one last product before he died is more positive to me.

        Yes, Apple would not be Apple without Jobs. And I am concerned that Apple will be a lesser company without him. Hopefully, he had been passing that passion onto the rest of the team.

        I don’t want to entertain a cynical narrative where Jobs’ ego was so big that while on his literal deathbed he felt the need to make product decisions for Cook, as if he still didn’t trust him. Hopefully, those last days were focused on family and and being at peace with The Universe. (But yes, I have no doubt he had a live feed of the iPhone announcement at his bedside.)

        • Felface

          Actually its been confirmed he was having a stream setup to his tv and watched on his living room eating rice pudding

  • http://www.yourmaclifeshow.com/ Shawn King

    Shh! You’re ruining the perfect narrative the media wants to run with. Don’t bother them with facts!