11:38 am

The event is over.

11:38 am

I am incredibly proud of this company. Thank you very much.

11:38 am

When you look at each of these they are industry leading themselves. But what puts Apple way out in front is how they are engineered to work together. Only Apple can make such an integrated experience.

11:37 am

Tim is reviewing today’s announcements.

11:36 am

iPhone 4S
16GB 199
32GB 299
64GB 399

Preorders start on Friday. Available Oct. 14 in US, Canada, Austrailia, UK, France, Germany and Japan. 70 countries by the end of the year

iPhone 4 8GB 99
iPhone 3GS 8GB free

11:28 am

Works across Wi-Fi and 3G. It will be beta at the start.

11:27 am

Siri also does dictation.

11:20 am

You can use your Bluetooth to ask Siri to read your incoming messages and then respond for you.

11:18 am

Partnered with Yelp to help find restaurants.

11:17 am

You can even ask conceptional questions, like “Do I need a raincoat today?” Siri says “It sure looks like rain today.”

11:16 am

Wow, you ask a question and it says”Here’s the forecast for today” and then shows you the weather.

11:14 am

We want to talk to our device and get a response.

“What’s the weather like today?”

It’s a feature we call Siri.

11:13 am

The most amazing feature of the iPhone 4S. It’s about our voice.

11:11 am

Showing us a video recorded with the iPhone. Wow.

11:09 am

HD video recording.

1080p HD video

11:08 am

Phil is showing some amazing photos taken with the iPhone 4S camera.

11:07 am

Face detection and auto white balance

11:06 am

Better color accuracy
5 element lens.
f/2.4 aperture

11:05 am

8 megapixel
3264×2448
60 percent more pixels
Backside illuminated sensor.

11:04 am

iPhone 4S is a world phone, so you can use CDMA or GSM.

11:02 am

8 hours of talktime. 10 hours watching video.

iPhone can intelligently switch between antennas.

5.8 up, 14.4 down. HSDPA. This is what the competition calls 4G

10:59 am

Watching the gameplay of Infinity Blade 2 on the iPhone 4S

10:57 am

How do you follow up a hit product like the iPhone 4. I’m pleased to introduce the iPhone 4S

A5 chip. Up to 2x as fast. Graphics up to 7x faster.

10:54 am

Next iPhone.

10:53 am

New iPod touch will run iOS 5. 199 for 8GB, 299 32GB, 64GB 399.

10:52 am

149 16GB and 129 8GB nano

10:51 am

Phil Schiller is talking about iPods.

Fitness is one of the most popular uses for the iPod nano.

Added new clock faces for those that like to wear the nano as a watch.

Disney characters on the screen too.

10:45 am

iCloud ships on Oct 12. iTunes Match ships in the US at the end of Oct.

10:43 am

Eddy Cue

iCloud stores your content and pushes it to all of your devices.

Eddy is talking about many of the features we already know about iCloud.

Find My Friends. You see a list of your family and friends that share their location with you.

You can even setup temporary location sharing.

Parents can restrict kids from turning off location sharing.

10:39 am

200 new features in iOS 5. Available on Oct 12 as a free update.

10:33 am

67 million people signed up for Game Center

10:31 am

Scott is going through the features of iOS 5. Everything we already know about.

10:27 am

Scott Forstall is now talking iOS 5.

iOS has 43 percent of the market.

140,000 apps on the App Store.

It’s the No. 1 store for mobile apps.

Customers are downloading apps at 1 billion per month.

New app called Cards from Apple. Make and send cards to people from your iOS device.

10:25 am

iPad

People have been thrilled with the iPad.

95 percent score from users in our latest survey.

We believe iPads can change the way teachers teach and students learn.

Almost 1,000 K-12 schools have iPad programs. Universities have programs too.

92 percent of Fortune 500 are testing or deploying iPad

3 out 4 tablets sold in the US are iPads.

Consumers don’t want tablets, they want iPads.

250 million iOS devices sold.

10:23 am

iPhone 4 is the No. 1 smartphone in the world.

93 percent of Fortune 500 are testing or deploying iPhone.

10:16 am

20 million songs on iTunes

16 billion songs downloaded on iTunes

10:13 am

Market share for iPod has been above 70 percent for a long time. 300 million iPods sold.

It took Sony 30 years to sell that many Walkmans.

10:13 am

The iPod reminded us how much we love music.

10:12 am

Mac outgrew the PC market by almost 6 times.

60 million Mac users around the world.

Macs are now 1 of 4 PCs sold in retail.

10:10 am

6 million copies of Lion downloaded. 80 percent more than Snow Leopard.

Took Windows 7 20 weeks to reach 10 percent of its installed base. It took Lion 2 weeks.

10:08 am

Tim is going to give us updates on the four product categories.

10:06 am

In LA we welcomed 100,000 in one month. In one store in China we welcomed 100,000 in one day.

10:05 am

It’s an extraordinary time to be Apple.

Just last weekend we opened two new stores in China.

10:03 am

We launched the original iPod in this room and it went on to revolutionize the market.

10:03 am

This is my first product launch.

I love Apple. I consider it the privilege of a lifetime to have worked here for 14 years.

10:02 am

Tim Cook takes the stage.

9:55 am

Nice, they’re playing some Led Zeppelin. Maybe Ozzy next.

9:52 am

Alright folks, I’m in Apple’s Town Hall and getting everything setup.