∞ Nokia, RIM still dominate India smartphone market

Bloomberg:

Apple, which will introduce a new iPhone version tomorrow, ships fewer handsets to the world’s second-largest mobile-phone market than it does to Norway. Nokia Oyj and Research In Motion Ltd. sell more devices in India, where smartphone shipments are forecast to grow almost 70 percent a year until 2015, helping mitigate their market-share losses in the U.S. and Europe.
Sales for the world’s biggest company by market value are hindered because Indian wireless carriers, which started third- generation networks this year, have yet to offer nationwide services fast enough to take advantage of iPhone features, said Gus Papageorgiou, an analyst at Scotia Capital Inc. in Toronto.

Many in the US are ready to discount Nokia – which is transitioning its product line to Windows Phone 7-based devices – and RIM, but they forget there’s a big chunk of the world where Apple is still a relatively minor player. They do so at their peril. Markets like India are huge, and they’re areas ripe for competition from companies that can offer competitive products at prices local consumers can afford.



  • http://pulse.yahoo.com/_XENVNKXRXRIHZBGMN35N44M3VA dreyfus_ffm

    Well, nationwide services is not the problem, as nobody expects them (they do not exist for 2G, or even landline phones, either). Wealth in India is concentrated in a few cities, and 3G coverage there is pretty decent and relatively cheap, better than in New York for sure. I am currently an expat in Mumbai, and I pay less than $20 for 5 GB/mth with average download speeds over 4000 kbps, coverage in the city is spotless.

    Apple has ignored India so far, there is no Apple store, no online store, just a few resellers which can’t even get BTO models, and all models get here pretty late (e.g. the iPhone 4 was just released a few months ago). In June even the original “3G” was still an “actual” model here and the “3GS” was selling for the full price of the “4″ elsewhere.

    We just do not know, how successful Apple could be here, as they have not even tried. A lot of the richer people here do use Apple gear, not Nokia or RIM – and the Nokia and RIM models I see, are almost exclusively the low end (nothing Apple would compete with anyhow). Samsung is doing pretty well here, as they take this market serious and have a lot of dedicated shops. Paying Apple’s prices without having access to Apple class support is a hard sell. And the resellers here are really terrible, arrogant and clueless.

    • Anonymous

      I don’t think they are ignoring India. I would bet they made an India checklist and they are gradually checking it off: languages support, “PC free,” a broader range of models.

      In a way, iPhone should not have had this much success yet. It is still a bit of a Mac accessory. It’s still a lot earlier than we realize in iPhone’s life.