I was having a beer and talking to someone at WWDC (I can’t remember who — probably the beer’s fault) and he pointed out something that is true for me too. I follow people, not companies.
That holds true for RSS feeds and Twitter. I’m not so much interested what news a Web site has, but I’m really very interested in what some writers have to say about the news.
I have a folder in my RSS application that is specifically for those people. I’m sure you can guess most of the names in there, but that is the folder that I pay the most attention to during the day.
When companies post news, they go into a Tech or Mac folder and I’ll skim the headlines to see if there’s anything earth shattering. Most of the time, there’s not.
I understand that many people like to follow companies on Twitter because they don’t like all of the chatter of the individuals. That’s certainly true in some cases too.
However, as I look through Twitter and my RSS, I see an increasing trend to follow and engage individual writers, musicians and other people that I find interesting.
I’m not sure if it’s the same for everyone, but thought it was a worthwhile trend to mention.