∞ iPad gamers number 8 million +


Market research firm Interpret has issued a new report “iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy,” which Interpret says “demonstrates that Apple’s popular tablet computer is both drawing the attention of traditional console gamers and developing its own new user base of nontraditional gamers.”In fact, the base of iPad gamers in the U.S. has now grown to over 8 million, the firm claims. 71% of iPad owners in the U.S. use the Apple tablet for gaming, and Interpret says that these owners “include a substantial number of traditional gamers, as well as an ever-bigger proportion of non-traditional gamers.”

It certainly shouldn’t be a surprise, given the widespread popularity of gaming on the iPhone, but it should be reassuring to game developers considering the iPad as a platform to know that there’s already a large and growing audience for their products.

  • Matthew F

    With 15 million iPad 1 sales and roughly the same number of iPad 2 sales so far, 71% should be closer to 20 million gamers (extrapolating the US percentage to all iPads sold).

    • AS I understand this, they’re specifically talking about people who actively use their device to play games.

      • Matthew F

        Right, but if it says “71% of iPad owners in the U.S. use the Apple tablet for gaming” and that is “over 8 million”, that implies that there are only 11 million iPad owners in the US. While it’s possible, certainly, that of the 30 million iPads sold, one-third were sold in the US and the other 2/3 elsewhere, I think it unlikely.

        Even if that’s the case, though, the headline here should then say “US iPad gamers number 8 million +”; even if you knock percentage of non-US iPad owners who use the device for playing games down to 50% (instead of the US 71%), the total “iPad gamers” would be at least 17 million (8 million US + 1/2 of 19 million non-US).

        Point being that if you’re a company trying to decide whether or not to develop/port your game for the iPad, the gamer audience is at least twice the “8 million +” in the headline.

        • Now I understand what you mean. Unfortunately the article doesn’t state what the analyst firm considers a core gamer, a casual gamer or otherwise. Maybe they’re trying to be cautious, but they’re definitely being unclear.