∞ RIM only ships 200,000 PlayBooks in Q2

The numbers are in and they don’t look good for RIM.

The company reported shipping approximately 10.6 million BlackBerry smartphones and approximately 200,000 BlackBerry PlayBook tablets. Keep in mind, those numbers are shipped, not sold.

By using the shipped number, RIM could fill up the channel with product, but not actually sell a single device to customers.

Sales and earnings at the low end of its forecast, so it’s bad all the way around for RIM.



  • http://twitter.com/the_other_jon Jonathan Polley

    RIM maintains its exclusivity!  Only allows 200,000 people to buy PlayBooks!

  • Peter Cohen

    It’s really hard to believe that the company that pioneered the concept of smartphones has stumbled and fallen this badly. As someone who used and liked their products back in the day, I’m disappointed to see it happen.

  • Peter Cohen

    It’s really hard to believe that the company that pioneered the concept of smartphones has stumbled and fallen this badly. As someone who used and liked their products back in the day, I’m disappointed to see it happen.

    • http://twitter.com/LowTechAbuse Peter Gowen

      Agreed. When purchasing a new smartphone earlier this year, part of me wanted to stay on Blackberry, as Android doesn’t natively integrate with MS Outlook (where I practically live for many small, routine business tasks), and iOS does, but imperfectly. But the beautiful, big screens…. And the apps….

    • http://twitter.com/Moeskido Moeskido

      As much as I enjoy whaling on RIM’s management-level idiocy, I’d hate to see them disappear.

  • Peter Cohen

    It’s really hard to believe that the company that pioneered the concept of smartphones has stumbled and fallen this badly. As someone who used and liked their products back in the day, I’m disappointed to see it happen.

  • Peter Cohen

    It’s really hard to believe that the company that pioneered the concept of smartphones has stumbled and fallen this badly. As someone who used and liked their products back in the day, I’m disappointed to see it happen.

  • Peter Cohen

    It’s really hard to believe that the company that pioneered the concept of smartphones has stumbled and fallen this badly. As someone who used and liked their products back in the day, I’m disappointed to see it happen.

  • Jth9234

    Poor sales, but it seems like RIM is continuing support for this tablet by announcing software update 2.0 unlike HP pulling the plug so quickly. Also it seems to be very difficult to find any hard sales figures on any tablet not made by Apple.

    Despite those poor sales, that 700,000 total shipped since launch, could that mean a distant second in tablet market share? Only Apple seems to be able to move tablets and at an impressive rate.

    All that being said, I look forward to v2.0 and already luv the Playbook as it is now. I use it everyday and my $5 HDMI cable the possibilities are endless.