∞ Netflix cuts subscriber guidance by 1 million

Written by

Peter Kafka:

Netflix, which instituted a price hike earlier this fall, says the higher costs are turning off more customers than it expected. The video rental company has cut its third quarter U.S. subscriber projections from 25 million subscribers to 24 million, a four percent cut. The majority of the shrinkage, Netflix says, will come from its DVD-only customers.

I never thought the backlash would be this bad.


  • Vicmarhb

    netflix dvds are a better choice

  • http://twitter.com/the_other_jon Jonathan Polley

    It am surprised that the drop isn’t projected to come from the DVD+Streaming group, since they are the ones experiencing the price increase.

  • $360AShareAgainPissesMeOff>:-{

    I wondered how long the BS was going to continue of Netflix continually outperforming Apple with a one-trick pony.  Looks like Netflix shareholders are going to get their free ride taken away.  I never hear doom and gloom stories about Netflix like I hear about Apple.  Netflix can easily end up with competition from a few start-ups yet analysts are always spewing claims that Apple is so vulnerable from companies that certainly can’t readily trump Apple’s overall dominance (like Amazon, for instance).

    Netflix shareholders seemed relatively fearless by pumping money into that company yet Apple’s shareholders are a bunch of chicken-livered wusses that constantly worry about Apple turning sour overnight.

  • John Nack

    I’d *happily* pay the price of DVD + streaming and get *no DVDs*, if that meant I could stream the whole Netflix catalog.  (Heck, I thought that $20/mo. for Netflix was a good deal, and that was 10 years ago.)

    • http://www.loopinsight.com Jim Dalrymple

      I would love to be able to stream everything. Like you, I’d even pay more.

  • Page

    This article just reminded me to switch to a streaming only plan… still cheaper than adding a premium cable channel and I get to choose my programming.