∞ IDC: iPad still leads tablet market, which lags overall

A new report from International Data Corp. (IDC) shows that the “media tablet” market isn’t as strong as previously thought, though the iPad is still the most dominant device.

[ad#Google Adsense 300x250 in story]IDC reports that worldwide shipments of media tablets fell by 28 percent sequentially in the first calendar quarter of 2011 to 7.2 million unit. IDC raised its overall forecast for 2011 from 50.4 million to 53.5 million units, however.

IDC attributes the sequential drop in sales to seasonality, something they’ve seen before in the e-reader market (devices like Amazon’s Kindle and Barnes & Noble’s Nook).

The iPad and iPad 2 “dominate the media tablet market,” according to IDC, which added that Apple’s shipments for the quarter were below expectations. The company attributes that partly to “supply-chain hiccups” and also to Apple’s pre-release announcement of the iPad 2, which may have had an effect on consumer demand.

Android-based media tablets grew to 34 percent of the total market, an 8.2 percent sequential increase.



  • Anonymous

    34 percent of the market is higher that I’d thought it was, just anecdotally with reports of Motorola and RIM not selling much. Must be the Galaxy Tab. 

    • Matt

      It’s actually a fake number. They have to use “shipped” devices to stores and not devices that were sold to customers because the OEMs aren’t releasing actual sale numbers. I would guess that Android is much, much lower than 34%.

      • Peter Cohen

        Anecdotally, I’d agree – doesn’t seem like as many Android tablets being used in the real world. But we’ll see over time, especially if they get marked down.

        • Player_16

          It’s already started; the Xoom is being marked down $100 for the wifi version in some circles.

        • Gara

          Why did not  mention that  in your  article? Very unprofessional.

  • DocRoss

    Part of it must be that in Q4 2010, there was channel stuffing by Android makers that didn’t need to be refreshed in Q1 2011.

  • Anonymous

    I wonder if a big part of that “Android based media tablet” market is the Nook Color…

  • Anonymous

    Like duh! The iPAD is the tablet market. 

    Who in their right mind would buy a $500 or more device with software that’s not even good enough to call a beta version?????

    There must be two standards here: Apple and all others.

    The “others” are allowed to sell junk and get away with it.

    • Rain Skipper

      Are they getting away with it?  Hardy.  You see iPads everywhere.  How many non-iPad tablets do you see in the wild?

  • Anonymous

    “IDC reports that worldwide shipments of media tablets fell by 28 percent sequentially in the first calendar quarter of 2011 to 7.2 million units”

    There is only one reason why tablet shipments fell in Q1: The iPad 2 production ramp limited Apple’s ability to meet demand.  If Apple could have shipped more, more would have been sold.

    There is no “tablet” market.  There is only an iPad market ;-)

    • Rain Skipper

      iPad 2 came out on March 11 – its impact on Q1 numbers was measurable but not significant.

    • Anonymous

      Apple reported selling 7.3 million iPads for Q1 11, so either IDC is wrong (as usual), or their numbers are proving your remark that there is only an iPad market. Most likely both. 

  • Rain Skipper

    “The company attributes that partly to “supply-chain hiccups” and also to Apple’s pre-release announcement of the iPad 2, which may have had an effect on consumer demand.”

    The iPad 2 came out very very soon after the so-called pre-announcement.  This statement is plainly wrong.