∞ Adobe welcomes Final Cut Pro users with open arms

Apple has been dealing with some complaints from Final Cut Pro X users who feel the new application is not up to the professional level they’ve come to expect from the app. Not surprisingly, Adobe is stepping up to welcome those dissatisfied users to Premiere Pro.

[ad#Google Adsense 300x250 in story]Jim Guerard, Adobe vice president and general manager of professional video, recently posted a video highlighting some of the changes in the industry. Focusing on its business, Guerard noted a 22 percent year over year growth in Adobe pro video sales; 45 percent growth on Mac; growth from less than 1 million seats in 2006 to 2.3 million in 2010; and a 30 percent increase in unit sales from CS4 to CS5.

Adobe is also profiling former Final Cut users that have moved to Adobe. The latest, David Dessel, a New York director, cameraman and editor is profiled today on Adobe.com about his switch.

Adobe TV has a profile on cinematographer Shane Hurlbut, where he discusses how he switched to Premiere Pro to edit DSLR footage for the upcoming film Act of Valor.

The company has also created video tutorials and published documents to help Final Cut users make the switch to Adobe products.



  • Steven Fisher

    Good on Adobe for recognizing and capitalizing on a potential market: people who MUST MOVE RIGHT NOW from stuff that works now to something that doesn’t work, rather than waiting for a future thing that works.

    There’s a sucker born every minute, and Adobe has fed from their necks for years.

    • http://jgharding.com J G Harding

      I don’t get it… In what way does Premiere not work? You can drop R3D, DSLR and compact AVCHD into one timeline in Premiere CS5.5 and edit natively. Even 5K RED files. You can’t do that in any version of FCP. Everyone has their own workflow preferences, but saying Premiere ‘doesn’t work’? It was true a fair few versions back, but now…

      • http://www.theuniversalsteve.com Anonymous

        I read it as moving from Final Cut Pro 7 which works to Final Cut Pro X which doesn’t work.

        • http://jgharding.com J G Harding

          Perhaps I’ve misread, but then the dramatic final sentence in the first post says otherwise! Maybe OP will clarify…

          • Steven Fisher

            Sure. If Premiere Pro worked as well for them as Final Cut Pro 7 worked wouldn’t they have already been using it instead?

            But somehow, the existence of Final Cut Pro X made them spend money to cross-grade rather than simply sitting where they were using Final Cut Pro 7. Adobe’s relying on users reacting emotionally based on a ridiculous feeling of personal betrayal.

          • tvtd

            You are clearly out of your depth analyzing why the pro market is jumping ship, and it’s not because of emotions or fear of ‘the future of editing’ (it still only edits, it’s not that unique).

            First, FCP 7 was end of lined, no more copies can be purchased. You can no longer stick with FCP 7 and expand. So take a FCP house like Bunim-Murray. They get a new show, they have to add ten to fifteen new seats. Normally, they would buy new copies, because you need unique serials on each machine, blah blah blah. Now they can’t do that. (I can’t vouch that’s their exact workflow, but I’ve heard rumblings they’re dumping FCP).

            Second, if EDL, OMF, XML, or telecine mean nothing to you, you’re an amateur. No one in the professional realm is an island. Theres a reason colorists and sound mixers exist outside of editors.

            Third, tape is not dead. At all. Go to any network QC and ask them about delivering tapeless. They’ll tell you all about D5 (and put a cherry on top with their requests of masters).

            Fourth, it is a whole new program. New shortcuts, new workflows, new bugs. That means tons of retraining just if you stick with the FCP brand. That means tons of money. Switching to FCPX is no different at this point than switching to Adobe (or far more likely) Avid.

            There are plenty more (no clear shared storage solution, multi cam?!!!?), but rest assured this is not about panic, it’s about money. A lot of reputations were on the line when FCP was pitched all those years ago, and no one wants to get burned again. And really, no one in the pro arena is mistaking this for a pro app. It simply isn’t. Post producers are going to invest their money in systems that will do the job reliably. Adobe and Avid make their money on the pro market, that’s their business model. They won’t abandon it in favor or kids shooting skate videos for YouTube.

          • Anonymous

            Actually you don’t need to buy new copies. You just need to increase your site license. 

            Most of these folks have been paying attention to what is going on, is aware that Apple cuts the previous versions right away and that FCPX is not an upgrade. You can bet they were on the phone with Apple getting more seats on their license to be safe before the week was out. So there are no issues for most of them. They will have plenty of stations for FCP7 while they learn FCPX and wait for it to be updated. 

          • Anonymous

            Actually you don’t need to buy new copies. You just need to increase your site license. 

            Most of these folks have been paying attention to what is going on, is aware that Apple cuts the previous versions right away and that FCPX is not an upgrade. You can bet they were on the phone with Apple getting more seats on their license to be safe before the week was out. So there are no issues for most of them. They will have plenty of stations for FCP7 while they learn FCPX and wait for it to be updated. 

          • http://pulse.yahoo.com/_AGE2OR6IW2DBKZ2EU44VTK5TDM D

            > If Premiere Pro worked as well for them as Final Cut Pro 7 worked wouldn’t they have already been using it instead? Premiere really “grew up” the last couple versions. And for many pros contemplating switching, the transition actually started about 2 years ago when FCP 7 came out. A lot of people were expecting FCP at that point to be a more modern app, rewritten for 64-bit. What they got instead was a very minor upgrade. That lead a lot of rumor mills to speculate that Apple must be hard at work rewriting a lot of the app and that the next release would be “awesome.”  

            Just under a year after FCP 7 shipped, CS5 came out beating Apple at their own game. That put most pros in a holding pattern and the reasonable thing was to wait and to see what the rumor mill had it up its sleeve at NAB and more importantly what the final shipping version was.  Of course we now know what Apple was really working on.

            So when Apple fans tell pros to cut Apple some slack because it’s a 1.0 release and wait a little longer and their copy of FCP works just fine, how long exactly are people supposed to wait? Other tools are now out that do exactly what people wanted FCP to do.  The last major release of FCP was really 4 years ago at version 6. This is not “panic” on the part of professionals jumping ship; this is a highly calculated move, motivated by years of secrecy and lackluster upgrades. it’s not hard to see why pros are frankly deciding to move their business elsewhere.

        • Steven Fisher

          Partially. Mostly, it’s about feeling like they have to move from Final Cut Pro 7 right now at all.

  • Andrew hamilton

    @fisher

    Dude, STFU! I feel like I’m reading a video game forum when I read stuff like this.

    • Steven Fisher

      Funny, I feel the same when I read someone telling me to STFU. Since you already read video game forums, why not just stay there?

  • WOOMZA

    Yeah, that’s weird?  Virtually everyone uses Adobe products (Photoshop, After Effects…), I’m not sure what “fed from their necks” means?

    I prefer FCP7, to FCPX and Avid and Premiere, but am looking at Premiere now and do use Avid.  I will be testing with FCPX, but don’t expect it to be usable for a year, or two, or never.

    • Anonymous

      “I’m not sure what “fed from their necks” means?”

      Watch a vampire movie and you’ll get an idea.

      • http://twitter.com/generosity9 Britain Demmick

        He knows what it means.  His point was it doesn’t make any sense.  Adobe has been supplying industry standard software to top notch professionals in the film/design industry for many, many years. How are they sucking our blood any more than rip-off companies like Apple?

        • http://twitter.com/Moeskido Moeskido

          Ah. Adobe “supplies.” Apple “rips off.” Got it.

        • Anonymous

          Adobe has been rehashing the same software at INSANE prices for many, many years now. Each iteration requiring disproportionally more powerful hardware in comparison to the capabilities of the software. This is primarily due to Adobe clinging to stapleware updates where they take what they sold for $700 last year, staple one or two new features to it, slap a new CS version number onto it and charge $700 for it AGAIN this year for ‘pros’ in the industry to buy and say to themselves “Yeah, I’m a PROFESSIONAL buying PROFESSIONAL software! Look at me world! PROFESSIONAL coming through! One side, riffraff!”

          Apple remade their software from the ground up to be a foundation version 1.0 installment, lowered the price waaaaaay down so people that sren’t olympian gods can afford it and made an interface that anyone can learn if they just take the time to USE IT, and Apple is the rip-off?

          I hope you’re joking.

  • Anonymous

    Thats actually pretty cool when you think about it.

    http://www.total-privacy.se.tc

  • Anonymous

    No matter how we spin it, this was poorly handled by Apple.  On the positive side, it looks like Apple has taken a fresh look and truly modernized the engine in the Final Cut Pro X product.  I have no doubt that FCP X will eventually evolve into a product that’s far better than FCP 7 much less that from Adobe or Avid.  The problem is, in it’s current form, FCP X is half baked and that just isn’t suitable for the pro audience.

    Imagine if Apple discontinued OS 9 when OS X was introduced.  Apple seems to have had the foresight back then to handle such a large transition properly, what happened this time?  Apple could solve much of this by bringing FCP 7 back along with maintenance updates until FCP X was at feature parity.  It’s also disheartening that Apple doesn’t even attempt to allow you to import FCP 7 projects into FCP X.  Generally speaking, people don’t expect projects to be backwards compatible, but they do expect forward compatibility.  I’m sure things have changed in FCP X, but I don’t buy the excuses provided by Apple to date on this matter.  This was just sloppy and arrogant on their part.

    What’s worse is that Apple should have learned a lesson from the iMovie ’08 fiasco.  Instead, they simply repeated the mistake, but with a less forgiving audience.  Unlike the consumer market, it’s much more difficult to repair your reputation in the professional market.  For many, the trust is gone.  This makes me wonder if Randy Ubillos is the right person to be running the show for video products at Apple.  While he’s done some great things at Apple, that work has largely been over shadowed by how he’s dropped the ball in both the consumer and now the professional markets.

  • http://pulse.yahoo.com/_PGAKF77XPPPBXVHRA76CYIEO2Y airmanchairman

    For a company regarded as (close to the) the epitome of deliberation in the industry, this can’t have been a slip-up.

    We may well have another “not our finest hour” admission somewhere along the line, but I think not.

    Short-, mid- or long-term, time will tell. Till then, take a chill-pill, y’all…

  • http://pulse.yahoo.com/_ZSRM2PT2DAD6F4FOBLBYK4MYUU RonaldK

    Yes, go use Premiere Pro, an application that was discontinued on the Mac by Adobe. The only reason they started developing again was FCP.

    • http://twitter.com/ross_ritchey Ross Ritchey

      Yes – When faced with an impossible hill to overcome – Adobe cut their losses and spent their considerable energy developing a truly revolutionary product for the PC.  Then, when Apple failed to continue to innovate, they jumped back into the Mac market with a product that was definitively better than FCP.

    • Tom

      Premiere Pro was never on the Mac, until recently.

      Premiere was a different product, with an unrelated codebase.

  • Paul Escamilla

    I’m a professional editor who has used FCP for the past 9 years. Before that, I was on the Avid Media Composer. Today, for the first time, I sat down with a trial version of Adobe Premiere Pro to do my first cut. It took me an hour or so to get the hang of it, but after two hours, I feel better about having to say goodbye to Final Cut.

  • Destrus Dominate

    A sucker born every minute ONLY applies to Apple Fan boys. Professionals KNOW to move on to Adobe, and you can TRUST Adobe Products. Can anyone say, they really trust (Apple), a company that is more concerned in selling ipad/iphone 99-cent vending machines? Only a sucker would stick with Apple professionally speaking.