Apple has been dealing with some complaints from Final Cut Pro X users who feel the new application is not up to the professional level they’ve come to expect from the app. Not surprisingly, Adobe is stepping up to welcome those dissatisfied users to Premiere Pro.
[ad#Google Adsense 300x250 in story]Jim Guerard, Adobe vice president and general manager of professional video, recently posted a video highlighting some of the changes in the industry. Focusing on its business, Guerard noted a 22 percent year over year growth in Adobe pro video sales; 45 percent growth on Mac; growth from less than 1 million seats in 2006 to 2.3 million in 2010; and a 30 percent increase in unit sales from CS4 to CS5.
Adobe is also profiling former Final Cut users that have moved to Adobe. The latest, David Dessel, a New York director, cameraman and editor is profiled today on Adobe.com about his switch.
Adobe TV has a profile on cinematographer Shane Hurlbut, where he discusses how he switched to Premiere Pro to edit DSLR footage for the upcoming film Act of Valor.