∞ Former Sony boss: 'Apple will be the games industry'

Phil Harrison, the man who launched the original Sony PlayStation console and later because president of Sony Computer Entertainment’s Worldwide Studios, recently offered his vision of the future of gaming to Edge Magazine. And Harrison sees Apple as ground zero of future game industry growth.

At this trajectory, if you extrapolate the market-share gains that they are making, forward for ten years – if they carry on unrestrained in their growth, then there’s a pretty good chance that Apple will be the games industry.

Asked to explain, Harrison says his prediction is based on Apple’s understanding of “the end-to-end shopping experience:” devices, visibility of games on the platform, and ease of acquiring and loading those games through the App Store. He says that it “has been so elegantly built by Apple and they will continue to refine it.”

Phil Harrison on the future | Edge Magazine



  • http://twitter.com/KrypticPulse KrypticPulse

    True That

  • Anonymous

    “if you extrapolate the market-share gains that they are making, forward for ten years”

    Then you’re probably an asshat, not least because Apple haven’t shipped any games consoles.

    • http://www.acid-product.co.uk Ian Davies

      While I would agree that extrapolating anything in the tech world more than 18 months or so is probably worthless, where does Harrison make any specific reference to Apple shipping games consoles? He talks about their hardware, sure, but that’s just in terms of their existing lineup.

      • Anonymous

        “that’s just in terms of their existing lineup”

        Yes, this is very much the point : WOW! These guys have sold a bazillion pens! If we extrapolate this trend waaay into into the unknown future, we can easily see that they will soon own the whole diary market, because damn! These guys are really good at selling pens. And it’s obvious they’d want to own the diary market because of, er, erm, CLOUD!

  • Anonymous

    Who plays games? Everyone! Not just the people who will shell out extra money for consoles.

    Your Grandma playing Bridge or Canasta. Monopoly. Poker. Dominos. FPS. Pokemon. Racing games. Every society and age group plays games. Not just people willing to shell out money for “consoles”.

    I also read more and take more pictures because my (I)phone is always there.

    And it’s the same for games.

  • http://mangochut.net/ mangochutney

    I agree with Ian Davies that extrapolating anything in tech-related industries beyond 18 months is foolish, but this guy has a point.

    Mind you Apple has achieved this with what seems to be an incomplete gaming strategy at best. The changes to Game Center in iOS5 might be a sign of Apple acknowledging the importance of games on their platform — I’m talking about the possibility to buy games from within Game Center and the enhance (albeit still lacking) social features.