∞ Nielsen: 70% of tablet owners uses device while watching TV

The latest report from market research company Nielsen looks at how consumers are using their tablets, smartphones and eReaders.

[ad#Google Adsense 300×250 in story]According to the study that surveyed about 12,000 people, the television and bedroom are popular places for all of the devices. According to the responses compiled by Nielsen, here are the main points in the study:

  • Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.
  • Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners.
  • Tablet owners said 30 percent of their time spent with their device was while watching TV compared to 21 percent lying in bed.
  • Smartphone owners say that 20 percent of the time they use their smartphones is while watching TV, compared to 11 percent lying in bed.
  • eReader owners indicated only 15 percent of their eReader time was spent watching TV, though they spent a whopping 37 percent of their device usage time in bed.