∞ Fail: RIM sells 250,000 PlayBooks

It’s almost a month to the day that RIM’s PlayBook tablet went on sale and according to one analyst’s prediction, the company sold 250,000 so far.

[ad#Google Adsense 300×250 in story]RBC Capital Markets General Manager Mike Abramsky said in a note to clients on Wednesday that according to his channel checks, sales have been steady since the launch of the device. He also predicted that RIM would sell 500,000 PlayBooks during its first quarter on store shelves, according to BGR.com.

With those types of sales, RIM can expect to sell about 2.2 million PlayBooks in 2011, far below the expected 4 million units analysts previously predicted.

Why is this a fail? RIM’s co-CEOs have repeatedly said they believe the PlayBook was better than the iPad. Apparently they are the only ones that think so.

Let’s take a look at the first day the original iPad went on sale. Apple sold more than 300,000 iPads in one day. That’s one day. We don’t know how many iPad 2s the company sold on its first day, but in the last quarter Apple sold 4.69 million iPads.

If you extrapolate RIM’s sales, they would be about 750,000 for a three month period.

Yeah, RIM, you really have a winner on your hands with the PlayBook.

Interesting to note that Abramsky also projects BlackBerry shipments to decline 9 percent from last quarter to 13.5 million units.

  •  Are they in stock ? .. or sold out ? .. maybe they just can’t make enough of them 😉

    • Ro

       in stock everywhere i have been 😉

    • Anonymous

      They’re demand limited, not supply limited. 

  • The device is better than the iPad2, this much we know 100% without any doubt.  However the iPad2 is far better marketed and it’s a ‘lifestyle’ brand which will always outsell.  The better / more flexible product doesn’t always do the best.  For example, in the console gaming world… the Nintendo Wii has outsold PS3 and Xbox 360 by a wide margin, but hardware wise—it’s not a better product, and much more difficult to develop for.  The iPad2 is along similar lines.  It’s not a bad thing, it’s just how the tech world works.

    However, this is definitely not a ‘fail’, and stating so really makes this author lose their credibility unfortunately. (Sorry Jim, until you learn how to write articles like the big boys—you really should get a good day job that does not involve literature.)

    The reality is, RIM does not need the Playbook to outsell the iPad, they need to get it out there.  This is a marathon, slow and steady wins the race here.

    If we were to talk sheer volumes and dismiss the second and third tier players then we would assume that Mac Laptops are FAIL because they do not outsell Dell/HP labelled laptops by a wide margin.  Truth is, the mac laptops are still very successful even if they’re a long way from being a best seller.

    • Jth9234

      Yea, good post. I agree with pretty much everything you wrote. Currently Apple has over 90% market share in tablet computers, if RIM or anyone else for that matter, can chip away at that unsustainable dominant market share with a niche market of their own, they can achieve a level of success.

      I still laugh at the lack of objectivity of the reviews of the Playbook when it launched. Looking at them now I wonder how many of those critics/reviewers spent more than 5 minutes using it? Its like they didn’t really use it, complained about things that were known about months earlier, but couldn’t describe anything about the device not already known.

      For most people, they are buying the iPad2 on brand recognition, loyalty, marketing and past reputation of Apple products. But having tried both of the extensively, I have to say both the iPad2 and Playbook are great. To pick one over the other is just a matter of nitpicking minor things or a more major thing 7” vs. 10” form factor. Right now its a push in whats better, IMHO. I am partial towards the Playbook, but you can’t go wrong buying either at this point.

      However I will say if the Bridge Browser is fixed where it works well, thats a coup for consumers over greedy carriers blocking it and wanting you to pay for tethering. Also 250,000 units sold in less than a month when the only major gift holiday was Mother’s Day, is not a failure, but a success. The Playbook has potential software updates and Android app player coming, its upside is higher than the iPad2 right now…

    • Anonymous

      It’s interesting how people like this base “good/better” on features and specs, conveniently ignoring Apple’s carefully designed ecosystem and hardware/software interoperability, as well as user experience. They also crow “marketing” as somehow being Apple’s mainstay, a futile attempt to denigrate the fundamental appeal Apple’s products have with its customers, which exists with or without “marketing.”

      And this boy resorts to criticizing the author for being emotional and biased. Gee. Now there’s a cardinal sin if there ever was one! Not!

      • You’re very right about this. But I guess if someone would try to insult Phil Schiller by saying “Apple’s only god at marketing!”, Schiller would respond by saying “Hell yes! We are.”.

        To the general public marketing equals advertising, but for companies like Nike, Apple, Starbucks and others, marketing is the thing they build their strategy on. Marketing — and I’m sure Petaer Cohen wil agrgee with me here — is the strategic orientation of the the whole company towards fulfilling customers needs.

        If RIM had a similar focus on understanding their customers’s needs, they wouldn’t be in the situation they’r e in right now and neither would be Motorola, Samsung, Nintendo or Sony.

        • Jth9234

          Apple is god at marketing and tend to make good products to back it up. But this Playbook device is actually better in many ways by a small margin. But the real thing I think the PB can succeed at is being an alternative, a great 7” tablet instead of a great 10” tablet.

          That niche could be a big one, I would rather carry something the size of a paperback than something the size of a binder. But thats just me, if you would rather have the bigger screen, the iPads are a better fit for you. 

          • Two minor corrections: 1. Apple makes great products because they’re great at marketing. 2. The Playbook has a few superior technical specs than the iPad, but in other places it falls short.

            I’m glad the Playbook is such a good fit for you, I really am. For me it’s not; for me 7″ is just barely pocketable which would make me carry it in a bag anyway. While I’m already carrying a bag around, I might as well use a 10″ tablet, which I do. I particularly enjoy creating written content on the iPad without attaching my Bluetooth keyboard, which is something a 7″ tablet doesn’t excel at (I tried).

          • Crisrod63

            If you think Apple is only good at marketing, you are delusional. The very reason you see RIM even come out to market with the Playbook is exclusively do to the overwhelming success of the iPad. No other player would be attempting this if Apple would have not shown the way. I don’t know how good or bad the Playbook is, but one thing I do know, it is a me to product that attempts to emulate the iPad. This is NOT just brilliant marketing but innovation at work.

          • Dominoes20

            Nnothing worse than the misinformed. There were many variations o the tablet before the Ipad. Apple got it right and the public was ready. Also, apps changed the game. They made a really big iPod. Now it will evolve further with companies like Rimm recognizing that we can do more.

          • Crisrod63

            The public was ready? Now that is misinformation. Lets see why the public was ready. Could it be because the iPhone paved the way? You want to talk about evolving? iOS 5 coming late September, this with OSX Lion and whatever they have in store for there new iCloud rumored product. Once again, the industry will be caught whit there pants down.

          • Player_16

             What was that show way back in January 2010 with Baulmer taking about these tablets and slates and dozens of prototypes that were coming out during the summer? Oh yeah, CES 2010. Then the next week after, Apple has its little show and SJ goes ‘Check this out… It comes out in the 1st week of April…’ -actually, late March- ‘…and this is what it can do…’ and instantly made that Baulmer ‘dog & pony show’ into a forgotten memory. The many players/manufactures that had prototypes and dreams of tablets were suddenly placed on hold, delayed, or cancelled: until August (Galaxy Tab). That’s influential power: that’s marketing.

            September was when RIMM announced the Playbook and they even stated they’ve been working on this since 2009 but it wasn’t ready for CES 2010. Probably a good thing too.

          • Crisrod63

            You bring a good point. But how long do you think Apple had the iPad under wraps before CES 2010? I would bet that they had some kind of prototype along side the iPhone since 2007. My point is that Apple leads and the industry follows. This has been the case on in off since Apple was founded. We could argue about Xerox and the early days of the GUI. But Windows 95 was a blatant ripoff of an existing product. Just like all smart phones attempt to emulate the iPhone, and now tablets are all touch scree iPhonesque inspired. This is not marketing, but vision and innovation. The most brilliant marketing campaign will not place you in the 1# spot this long. Apple’s execution, including marketing has been flawless, specially when one contrasts it to the rest of the industry.

          • Player_16

            I think SJ said 2001 or 2003, the prototype was being kicked around and then placed on a shelf. 

      • Jth9234

        Spoken like a true brainwashed fanboy. So the Playbook could not possibly be better than the iPad2 in any way, huh?

        • As I said in my other response, the Playbook can be better than the iPad in certain respects and I believe that once the software gets better, the device will be a much stronger competitor.

          But Apple’s ecosystem is something that no company can copy easily and/or in a timely manner. The ecosystem surrounding iOS devices is Apple’s USP (Unique Selling Proposition), something that competitors will have to chew on for years to come.

        • As I said in my other response, the Playbook can be better than the iPad in certain respects and I believe that once the software gets better, the device will be a much stronger competitor.

          But Apple’s ecosystem is something that no company can copy easily and/or in a timely manner. The ecosystem surrounding iOS devices is Apple’s USP (Unique Selling Proposition), something that competitors will have to chew on for years to come.

        • Anonymous

          If all you count are bullet points, then the Playbook has some advantages. But you have to look at the whole widget. And the Playbook is far, far behind when you add everything up. 

          References to Apple’s Macs are apt. That is in the 90s and early 00s. But recently Apple is actually doing better than the competition. While PC sales flag, Mac sales continue to grow. And they are now the top laptop producer. They own 90+ percent of the over $1,000 computer business. And they make more profit than any of the top three computer markers around. Macs, not Apple as a whole.

          The Playbook’s major failing right now is lack of focus on RIM’s part. The hardware is nice. But without a viable application ecosystem, it’s a glorified web browser.

    • One thing we know for sure is that the Playbook is not better than the iPad or the iPad 2. It definitely falls short in a few key areas. The Playbook is being marketed as a product for professionals not the average user, which is a clear error in RIM’s strategy. It’s disputable technological superiority doesn’t make it easier to use or more appealing than any other tablet in the market. In this special case it has to compete with the iPad because it is the clear market leader and has the biggest mind share among professional customers and consumers.

      Even though I generally dislike analysts, these numbers don’t paint a pretty poctu for RIM if even close to true: it would appear that RIM’s proclaimed iPad-killer will not gain enough momentum to even make a dent in Apple’s sales numbers.

      Granted, Jim is gloating a bit here, but he has every right to do so; scolding him for writing a critical piece like this really makes you loose credibility. I’m sorry, but until you learn to analyse facts and strategies like the big boys — or gain an amount of experience even close to Jim’s — you should really get back to your day job and leave this terrain to other people.

      What RIM needs to achieve is a critical amount of mind share, fir which they need to produce a product that can actualy compete with the iPad user experience, not just the device itself.

      Apple doesn’t need to be sell volumes because they found a nice niche for themselves that provide a steady stream of sales and high profit margins per product, something that none of the top tier players can say for themselves. Market share may sound important and surely Steve Jobs will shove the iPad’s Market share down our throats again, come the next keynote, but don’t believe for one second that this matters more to Apple than how much money they make of every device they sell as long as they break even.

    • Paradise Pete

       “The device is better than the iPad2, this much we know 100% without any doubt. “

      In what sense? Comparing specs is easy. Comparing everything else is difficult, so it’s tempting to go with easy. But merely comparing specs is like comparing books by judging the quality of the binding, the thickness of the pages, and the typesetting, while completely ignoring the actual words written inside.

    • Nuno Machado Lopes

      Just wondering where I can find the “big boys”? Are they that unbiased lot void of any opinion – that sounds like a press release. I’m always surprised at the need to criticize authors and their opinions. If you expected a less “biased” article towards RIM you really are in the wrong place.Maybe you check out the playbook official site. This reminds me of those very few that heckle speakers at conferences – yet they never have the balls to go out there and speak. By the way, where I can I find your insightful content? I’m in the mood for some enlightenment.

    • Honix

      “This device is better than the iPad2…”

      Can you not read? Scan the web for the reviews on the Playbook. It’s been roundly panned for not having native email, contacts and calendar abilities. If you want to access the BES, you have to tether it to a Blackberry.

      Not only is RIM a day late and a dollar short, they’ve brought a knife to a gunfight.

    • “However the iPad2 is far better marketed and it’s a ‘lifestyle’ brand which will always outsell.”  But this does not explain why PlayBook commercials are doing the same thing: “Thor,” games, etc. What RIM may not achieve (as the goal posts have been moved) is influence when it comes to a “business” tablet, which is how this was marketed at first. In that case, the marathon is a long, long road.

    • Anonymous

      “The device is better than the iPad2, this much we know 100% without any doubt. “

      I suppose my first thought here is who’s “we”?  Clearly, you speak for your self on this issue.  It’s very bold to make a claim like this.  You might have some credibility even if you were to demonstrate a few reasons why you believe this to be true.  Instead you just move on, expecting people to believe this to be true.  Is a 7″ tablet better than 10″?  Not in my book.  Is the Playbook thinner?  No.  Faster?  No.  Is the OS less buggy?  No.  Does it have a better ecosystem? No.  Are there more or even better apps for the Playbook?  No.  So, you see… therein lies the problem.  From all practical criteria that comes to mind, the Playbook falls short.  Likewise, you’re claim doesn’t hold up.

      I suppose paying tribute to Apple’s marketing is the only conceivable way to reconcile the disconnect between your personal beliefs and the reality of sales, etc.

      That said, I do agree with other parts of your post.  Success doesn’t necessarily have to be measured by the ability to sell more than Apple.  If RIM’s Playbook sales are profitable and contribute to RIM’s bottom line, then I’d agree it is successful, at least to some degree.

  • The device is better than the iPad2, this much we know 100% without any doubt.  However the iPad2 is far better marketed and it’s a ‘lifestyle’ brand which will always outsell.  The better / more flexible product doesn’t always do the best.  For example, in the console gaming world… the Nintendo Wii has outsold PS3 and Xbox 360 by a wide margin, but hardware wise—it’s not a better product, and much more difficult to develop for.  The iPad2 is along similar lines.  It’s not a bad thing, it’s just how the tech world works.

    However, this is definitely not a ‘fail’, and stating so really makes this author lose their credibility unfortunately. (Sorry Jim, until you learn how to write articles like the big boys—you really should get a good day job that does not involve literature.)

    The reality is, RIM does not need the Playbook to outsell the iPad, they need to get it out there.  This is a marathon, slow and steady wins the race here.

    If we were to talk sheer volumes and dismiss the second and third tier players then we would assume that Mac Laptops are FAIL because they do not outsell Dell/HP labelled laptops by a wide margin.  Truth is, the mac laptops are still very successful even if they’re a long way from being a best seller.

  • As a mobile developer, I own both an iPad and a PlayBook. (My game is available on PlayBook and coming soon for iPad.) Both devices have their strengths. I personally prefer the PlayBook size & weight. Riding the subway, I’d much rather be carrying a PlayBook than an iPad.

    But anyhow, I think the whole premise of this article is flawed. Selling 250,000 devices in the first month is pretty damn good. Just because the PlayBook didn’t instantly displace the iPad doesn’t make it a failed product. Even if the PlayBook never eclipses the iPad sales volume, that’s okay too.

    To me, this is like saying “All movies with smaller box-office numbers than Titanic are failures.”

    • It depends upon RIM’s sales goals.  If they were higher than 250,000 units solde then not reaching that number can clearly be defined as ‘failing.’

  • Anonymous

    That’s not saying much — it’s like how analysts used to predict that Apple would sell 45 million ipads this year, then it got scaled back down to 25-30 million ipads.

    So it’s that a fail for Apple.

    • Jth9234

      No one is displacing Apple in the tablet market in the near future. They are currently to tablets what Windows based computers are the laptops and desktops. No one will overtake them, but companies can create large enough niches to be successful enough.

      Plenty of Mac users will swear its sooo much better than Windows based PC’s even if they have the less popular device. I think the same can be said about the Playbook, most people will buy an iPad2 over it, but plenty will still luv their Playbook and view it as the superior device… 

      • This is the great thing about this market; it’s still in its infancy. There is more than enough potential and room for every possible form factor and feature set.

        In the end customers will decide which device suits them best. The more competition the better.

    • Paradise Pete

      Apple will make as many iPads as they can this year, and they will sell as many as they make. They simply can’t make them fast enough. But 30 million is way low. I don’t know who’s predicting that, but they’re just plain wrong.

  • Anonymous

    I think that’s amazing number considering how bad and I mean BAD the reviews where. It should have been 4 times better if the reviews where good. I have a Playbook and comparing to my experience to these review is like two different worlds. I love my playbook and it HAS replaced my netbook for light Web surfing, maybe they were using an 7in android tablet and blamed it on RIM 😉 … I don’t known, but the review were written like they had some vendetta against RIM and was without logic. Put an Apple label on it and the reviewers would be saying something like it’s amazing new design…  because it is an amazing design compare to what’s out there.

    • Jth9234

      Completely agree. They spent the bulk of their reviews knocking it only being wifi, only a 7” tablet, not liking the only buttons on it, no native email, blackberry users only getting bridge, etc. But all of these things were old news, they shed no new light on the product at launch. Its like they never really tried it out and were nitpicking things that didn’t matter or simply weren’t true.

      Now after using it for 3 weeks, I have to say its a great device. Bridge Browser needs a fix though, but overall, this is the tablet for me. Its OS, ability to run flash, display, sound quality, web browsing experience, bluetooth connectivity to devices, all are second to none.


    • Player_16

      That’s because those ‘Apple’ reviewers are going after ‘clicks’. Apple’s the flavour. RIM has a pr problem right now so any little thing they do will be scrutinised by many: from recalls to quarterly sales. Everyone’s watching the smartphone leader.  

      250,000 not bad. Xoom, well they could only hope.

      • Jth9234

        There is no doubt Apple is in and the “it” company right now and RIM has some issues with marketing and is getting a bruising to their reputation in recent months. But the critics of the Playbook were really unfair for the most part.

        The critics made it seem like Bridge worked fine and the browsing was “free”? The browsing on bridge is unusable, so I suspect many didn’t try it or didn’t have a BB nearby to try the feature out. Everything else on Bridge works fine.

        These seem critics went after things about the Playbook that were known to general public for months, so I suspect they didn’t fairly review it or use it long enough or were biased in some way…

  • Anonymous

     I am more interested in real numbers, not some guess by an analyst that wants particular stocks to look good or bad. 

    As for whether 250k units sold to end users is a fail. If that number is real then yes, for a device that harped that it would be an ‘ipad killer’, that number is a potential fail. Especially if a fair chunk of those units are returned in the end. And if it turns out that the limited supply ipad 2 is selling well over that amount (which rumor has it they do every 2-3 days if not faster)

    • Jth9234

      I don’t think when people at RIM call something an “iPad killer”, or they also did that with the Blackberry Torch as an “iPhone killer” its relative to sales, but as being a better product.

      I don’t think anyone realistically thought the Playbook or Torch would outsell the iPad or iPhone, but by hyping it in such ways they are showing their own product as an alternative that may be better in certain aspects. The only way to grab the attention of the masses is perhaps to make bold statements like that. But it has never worked from a sales perspective.

      I don’t think 250,000 units sold in less than a month despite unfairly harsh reviews is a bad number. If anything, its pretty solid. If RIM sustains this, the Playbook will have enough fanfare for app developers to really take a look at this great device.

  • Anonymous

    No matter how good or bad the RIM Playbook is, selling only 250K units is a huge problem for RIM. To act like 500k units selling in the quarter would be a big win is simply lunacy, ignoring the marketing, OS and hardware shortcomings. If RIM had brought out the Playbook two years ago, 500K units would be great, but now they are chasing a runaway freight train. Without unit sales, they can’t get developers, component economies of scale, an ecosystem or beyond their silly Android emulation layer.

    For Apple, the iPad adds a third leg to their iOS ecosystem of the iPhone and iPod touch. Even if the iPad doesn’t sell 40 million units in 2011, it adds significant value and momentum to the ecosystem.  RIM doesn’t have that luxury because they have to start a new ecosystem from scratch around QNX and the Playbook. They are seriously behind the curve if the PB doesn’t sell in large numbers.

    And BTW, I’ll wouldn’t talk about unit sales for the iPad until the second quarter figures are out. I still think they are on track for 40 million units for 2011, in spite of the pundits.

  • Dominoes20

    It always amazes me to read this biased drivel. So if any company doesn’t match the sales of the ipad then they have failed? so let’s work with that. Any artist that doesn’t match lady gagas sales, fails. Any ball player that doesn’t match Jordan’s career stats fails. Well you sir are no Bob Woodward. So fail!

    • Player_16


  • nehmeg

     Jim Dalrymple, you give journalism a very bad name. You’re article is not professional but self serving.  You sounded angry and worried. Are you concerned about the stocks that you have invested in Apple? You should be! Apple is without a doubt at the top but when you’re at the top then you have nowhere else to go but down. Apple will not stay the dominant player neither in the tablet or the phone business. They have already lost the lead in the phone market to android. The reason is because the 1st iphone and the last are pretty much the same. Same look, same interface, same OS. Not much has changed and it’s becoming quite boring to the consumer which gave android the lead. The same old boring style plagues the tablet and will have the same fate of the iphone. After all the unfair bad reviews the PB received you would think that it would be a complete disaster but it’s not. It has outsold every other new tablet on the market except the ipad and the reason for that is because it is a good product. Hardware and OS wise it makes the all tablets including the ipad look like toys that should be sold at the $1 store. PB without a doubt has a steep hill to climb but being the best piece of hardware and software around it will surely climb that hill. So Jim my advise to you is sell and sell FAST…

    • Jth9234

      I guess what you are saying is Apple as company has peaked and it can only go down now. I can agree in that I have no idea what the next product is to keep its stock soaring like it has in recent years. I think it will be more stagnant than declining.

      But the tablet market is still expanding and Apple will continue to sell more tablets than anyone. Yet, that might already be baked into the stock price.I would agree, the iPhone needs new design options, the same 3.5” screen with touch only interface and OS is played out. I would like to see a slider qwerty keyboard. But I think people will mindlessly buy the iPhone5 in droves even though it will probably be the exact same phone with one new feature Apple will convince the masses they need. Facetime anyone? lolThe Mac continues to sputter and slowly but surely gain some market share, but not enough to move Apple’s stock.The iPod still somehow sells, but when will people realize their smartphones are fully functional MP3 players too? 

      iTunes is finally getting some competition from the likes of Amazon and Google, but is still the default program right now. Competitors will have a tough time convincing people to use their service over iTunes. But I can say I luv the Amazon HD Cloud player that I can have full access to all my MP3 on any device with an internet connection. Is it enough to dethrone iTunes, for most people, probably not. 

  • Listen, I was at the Apple Store in Freehold, NJ on a Tuesday night and the place was packed. People buying iPADs, iPhones, iMacs.

    Not to mention some mighty fine looking ladies hanging there too.Like who the hell is going to beat that????

    • ezo

       That’s a real smart comment. Just as the author gives journalism a bad name you do the same for human intelligence.

      • Not really, when you think about it.  Tuesday is a school day and a work day for most of us, yet people are managing to fill an Apple Store. Personally, I would not want to be in any store during the evening (especially after work), yet you have a whole bunch of people filling a store (perhaps) in search of Apple products.

        If you’re willing to read between the lines of the comment, it actually tells you a lot more that some of the more analytical posts can.

  • Crashnoww

    I’ve read some comments here, and the most intriguing point is apple’s marketing. Are you people that stupid? or at least that ignorant? Apple products huge sales are due only to apple’s marketing techniques?!

    PlayBook vs. iPad2

    1.Size. The point of a tablet is to be able to do things, like browsing the internet, in great comfort. I’m sick of pinch to zoom on my phone. A 7″ display doesn’t even compare with a 10″ one in that perspective. Samsung failed with that, and rim didn’t see it, because they were slipping. iPad wins.

    1. Portability – the whole “fit in a pocket” thing. A tablet that fits in your normal pocket it’s just to small to be a tablet. I can fit my phone in there and that’s enough technology for me to carry around. Carrying around a 10″ tablet it’s not a great pain in the a##, while providing a full tablet experience. iPad wins.

    2. Finished product. The iPad, since the very 1st day in 2010, was ready for use, providing a full experience. The PlayBook, after almost a year of teasing, at it’s release day was half baked. How in the hell can u even immagine to release a product that is misses some key elements in software? that’s just stupid, but not for rim, but for the retarded customers that bought it. The customers should push rim into working harder, not buying it’s half of a product. That’s like buying a car today, with only 3 wheels, and the dealer promisses you that he will send you the fourth one in a few months. iPad wins.

    3. Specs. How can i enjoy the PlayBook’s power (that is just equal to iPad’s 2 one) with no apps? or games? or anything?! Let me illustrate again how stupid PlayBook owners are: It’s app world will be fully populated in a year (let’s hope). By then the device will be obsolete for new apps, because the competition is not slipping (unlike rim), and rim must compete. So you bought a “tablet” that can’t do sh#t right now, just to buy an upgraded version later, just to be able to do something on it. Really smart. That’s like having a beautiful woman in your bed, while you have no dick. iPad wins.

    4. Apps and games. Do i really need to continue in this segment? iPad wins.

    5. Price. How stupid can you be to spend 500$ on a small device that is half baked, that can’t do sh#t and relies only on promises, while you can spend the exactly same 500$ on a finished device, with the right size, huge app store, beautiful design and can do everything from the 1st day?! I have only one reason in mind: apple hate. iPad wins.

    So it seems to me that apple made a really GOOD product, that doesn’t rely only on marketing. That’s why it sales like crazy.          

    • Jth9234

      You are just comparing based on opinions of those that never tried the Playbook. Its reads like regurgitated BS in the reviews, most of which is disinformation. But if these are your standards for tablet superiority to make you feel better about your purchase, I will address them a little more objectively.

      1. Size- matter of preference. Believe it or not, some people would rather have the more portable easier to carry device 7” device over the 10” device. No one “wins” here as being superior, its consumer preference despite what Steve Jobs has brainwashed you into thinking.

      2. Portability? See #1. You blatant fanboyism in this category is laughable. The Playbook is more compact and easier to carry. If you were going to declare a “winner” in your own category, its the Playbook. Its just a fact, its smaller easier to contain or carry or conceal.

      3. Finished Product- first your comments about the iPad1 are not true and was lacking apps at first. You also fail to bring up a single specific feature thats unfinished but instead revert to comparing defective cars? The QNX OS is all new and works great, try it and you will see.

      4. Specs- Playbook is slightly superior in its hardware specs. But it doesn’t matter, its how you use the hardware. It does take advantage of flash support, the OS works great, the screen resolution is slightly better, the sound is slightly better, the cameras are better. Its nitpicking though bc the Playbook is not leaps and bounds better in any of these things, just marginally better. Its not like the iPad outside of Flash doesn’t have pretty solid hardware overall where the differences are hardly noticeable. But again, its your chosen category, so if I was to pick a “winner” in this, Playbook but really its nitpicking nonsense, hardly matters.

      5. Apps and games- I will give you the iPad is better here. But did you buy a $500 tablet for gaming as a primary feature? For a fraction of that you can get a 3DS, DS, PSP, all that are built as portable gaming consoles with far superior games to any tablet. As for Apps, yes, it is a weakness on the Playbook, but its not as big a deal since most appps simply streamline websites into apps. Guess what? Playbook plays flash and can run every site. Only problem is some sites would benefit on the touch screen interface on the 7” screen being an app, but many of the major sites already are. I will give you iPad “wins” here, but its not as relevant on the Playbook as you may think.

      6. Price- same price guy. No one “wins”, its a financial tie. The rest is your opinion from someone who obviously never tried a Playbook or knows jack about it.

      • Crashnoww

         so, if someone likes any apple product it’s automatically a fanboy. i can call you just as easy a rim fanboy. see how stupid that is?

        1. of course is preference. but let’s think about this a bit. i would rather buy a downsized laptop than an oversized phone. i’ve used a playbook, and the internet experience is very close to the one on my phone. apple haters called the ipad an oversized ipod touch, now… what can you say about the playbook? i would rather draw, game, browse the web, look at media etc. on a bigger screen, because that’s why i bought a tablet, not a bigger phone. the playbook should be called a mini-tablet, or a semi-tablet.

        2. you didn’t get my point here. i have a 4″ phone that can do a lot of things. why would i carry a 7″ tablet too, just because i can “conceal” it in my pocket? when i carry my ipad with me, at least i can enjoy a nice 10″ screen. you, know… leave my notebook at home.

        3. missing elemental things like an address book, e-mail client and even a calendar app, is a little shameful for rim. the fact that they put weblinks in the apps menu is  making me laugh. are they trying to foul us or something? i know you can do those things with a blackberry attached (like a freaking siamese twin), but not everyone has one, you know… they are a little behind these times. they didn’t even had a video chat app at launch. is that a joke? and for that to be a full experience, they should’ve put a blackberry inside the box, just to be sure we don’t miss elemental things, that everyone else offers! 

        ipad 1 had over 100000 apps available at launch, not specific, but they run beautifully. and they had a FREAKING calendar app. the playbook was rushed, just admit that. when apple releases a product, the user can use all it’s features, he doesn’t have to wait for a software update.

        1. i do, rarely, miss flash on my ipad, but i can understand what apple is trying to do. ipad not having flash is not a hardware limitation. it’s the manufacturers choice. trying to push html5 is a good thing for many reasons like: faster web experience, less resources hunger, better battery and across the board compatibility. what playbook can do better than ipad 2 is taking pictures and video, but the rest is the same. not to mention that 2-3 h more battery life count a lot and the speed experience is just the same.

        but did you even considered the timeline i’ve mentioned? when rim will release it’s 2nd generation playbook, the current owners will realize that they were just beta testers. 

        1. i’ve said apps and games not only games. i have a psp and, while is very nice, it’s very far from my ipad. apps are not just websites ports, that is what rim is doing right now. saying that apps are not important, just makes you look stupid. apps like pages, numbers, keynote, garage bad, imovie, elements, eazel, istudiez pro, evernote, brushes etc. (i can go like this all day) makes the playbook look like a toy. not to mention the vast selection of awesome games. there are a lot of productivity and entreatment apps that playbook just doesn’t have now, and it will probably take a long time to have. and that bring me to my final point…

        2. price. of course ipad wins. playbook at it’s stage, right now, should cost far less. playbook costs just as much as the ipad2, which has a bigger screen (costs more, lights and sh#t), longer battery life, best customer support, HUGE ecosystem (music, movie rentals, apps, games), HUGE developer support, the safest app store, best sync support (on mac and windows – playbook has only windows support now) etc. ooo, and it’s finished, not in it’s beta stage…. rim asks you to buy it’s product on trust. rim promises you that they will have the same advantages as the ipad, but that is just a promise. can’t u understand that? you pay THE SAME PRICE, for a product that comes with promises, instead of a product that already does everything. i don’t want to wait for sh#t just because i hate apple.

        and my comment was about the apple marketing thing. you can’t say that only apple’s marketing skills are selling the products. a good product sells by itself. that stupid point was made by nvidia’s ceo, but he doesn’t realize that it’s products are selling because they are good, not because nvidia has good publicity.       



        • Jth9234

          I can tell you never used a Playbook, since you are not bringing up a single good thing about it and focus on what critics told you was important.

          I especially like how many Apple fans feels the need to buy the new product thats hardly different than the old one every single year. If their products were so great and as perfect as you make it out, why would people go out every year and buy a new iPhone or iPad? Think about that one, for a second.

          The Playbook is better slightly in its it cloud computing, ability to play Flash, better screen resolution, better speakers, extra functionaility no other tablet has ever attempted if you own a Blackberry (50 million+, so thats not a niche), portability, etc.

          As for 4” smartphones vs. a 7” tablet, the Playbook is nearly twice the size. Also 4” smartphones are a little large if you ask me. So is the iPad too small bc its only 3” bigger than the Playbook? Keep drinking the kool aid.

          I think where the PB has a strong market is in being a 7” form factor alternative to the iPad while actually doing many things a bit better…

          • Crashnoww

            i like it how you just jump over the stupid things you said. but that’s ok…

            of course i’ve used it, for like 5 minutes, i know it’s not like owning it, but for a test drive it’s ok. it has good points, but those are not enough to make a difference. i like the speakers placement, the border interactivity (it’s still not perfect because you can make unintentional inputs) the gestures are cool (u can enable those on ipad too), the multitasking was done right and the back texture (i would still prefer ipad’s one, but that felt really good in the hand).

            usually an apple customer will skip a generation, for example i will buy the ipad 3. but many will sell their device, and for 200$ will make an upgrade. everybody does this, not only apple “fanboys”. but you still missed the point. i was able to use my ipad since the day i got it, with many many apps, games and services. it will hold up for this year also, no problem. but a playbook adopter will not be able to enjoy it too much, because of lack as such services. by the time they will be able to enjoy it full, the device will be obsolete. and to make it even more clear for you:  ipad 1 users – NOT beta testers; playbook 1 users – beta testers.  

            how is the playbook better on cloud computing? pls explain. ipad supports all google services, dropbox, evernote, exchange, ssh and afp support (afp it’s an apple networking protocol that makes networking a breeze) and of course mobile me. A MOBILE PHONE SHOULD NOT BE NEEDED IN ORDER TO FULLY USE A TABLET! that is just stupid! any user should be able to fully enjoy it, not only bb users. i know this will be eventually resolved, but to release a product this way….WTF?!  the flash thing again. i did found some videos that required it, but for the majority of time i can play any video. even many adult sites will work just fine (if that is your problem). the resolution is not noticeable. both screens look sharp.

            the difference from a 4″ to 7″ is not that huge, but from 4″ to 10″ is. do you understand now? the phone is a requirement, but a tablet is not. but if i’m still carrying it, it should better make a difference. my ipad replaced my macbook pro for 80% of the time, while a playbook will not be able to do that, not in terms of apps nor in terms of real-estate.

            the playbook, MAYBE will have a market, because the sales don’t look so good right now. in terms of a 7″ tablet is the right way to do it. it is a huge leap forward from something like the samsung galaxy crap, but it will still fit a place in the sami-tablet category. as it is right now, it can’t do sh#t better than ipad.  

          • Jth9234

            Cloud Computing? Try using Amazon Cloud HD drive, Playbook can do it, iPad cannot. Great service that gives you the ability to easily take all your music everywhere and so easy to use. Try it, its good. Amazon got that one right.

            So the difference between a 4” phone and a 7” tablet is 3”, yay math! Guess what? The difference between the 7” screen to the Playbook and 9.7” screen to the iPad is 2.7”! So maybe under your standards the iPad is too small too? lol If you were comparing the Dell Streak 5” model, I would agree with you, but the form factor is great in a 7” tablet. Can you not read on a similar sized ereader like Nook or Kindle? OK, maybe now you get it.

            Next, you do not NEED a BB to use a Playbook, it simply adds Bridge, a feature no other tablet currently has in any form. So its not needed, its just an extra perk. So you are critical of an optional feature no other tablet can do? So its optional on the PB, but not operational on any other tablet and that makes the PB suck? Ummm… OK, if you say so.

            Next, Playbook is not a beta tester machine, it actually works really well. The only thing that is weak on it so far for me is the Bridge Browser and carriers are blocking it too. There will be features and apps added, but I highly doubt RIM will release a new tablet every year so I expect this device to get some real support and a lot of software added to its good hardware. We already know the Android app player is coming out. 

            I think the iPad is an excellent tablet, but so is the Playbook. I think the big thing is preference in form factor. Everything else is splitting hairs making one feature sound more important than the next. So iPad has a whole lot of apps, great. PB plays flash showing the real sites. So what would you rather have? I guess it depends on how the real site works on a touch screen tablet vs. a steamlined app? Once again, splitting hairs and nitpicking…

          • Crashnoww

             amazon cloud drive and player works with the ipad and iphone – read the news -, just like mspot, dropbox, boxytunes (for dropbox), sugarsync, zumodrive, mobile me etc. are those enough for you? if not… apple will release soon it’s own “icloud” service. do you know anything?!

            what are you.. 12? yes, you can do some basic math, but your logic is failing you. i was talking about the jump from 4″ to 10″ (9.7″ bla..), which is? more than double?! if i’m still caring another device after me, it must worth the effort. a 3″ jump doesn’t worth it, but a 5.7″ jump does. do i really need to make a drawing for you? come on….

            you need a blackberry phone, right now, in order to: have an e-mail client, address book, BBM, calendar, etc. LAME… so yes, YOU DO NEED A SIAMESE FREAKING BLACKBERRY. without one you can just browse the web and play 2 games. it doesn’t even have bb’s memo pad. the only good thing they are doing is android apps through EMULATION. yes, that will save them because rim’s app world is a joke.

            the rummors point to the fact that rim will release soon a 10″ playbook. apple will release ipad3, samsung another one, motorola… maybe, etc. if rim doesn’t… they loose, they will become completely “last century” technology.  rim has 2 choices:  1. to support it’s already failed device for at least another 2 years, just to make it useful for it’s beta testers; 2. to be competitive, which means refreshing it’s line of products, dropping it’s current devices and screw it’s users.  try to think for a minute… it helps a lot.

            99% of the the internet works just fine on the ipad without the flash, it can play 80% of the videos, and we dont need flash games, because we have real games on our devices (shooters and sh#t). so ya… i’ll choose the ipad, which also comes with a ton on apps, games and services. you can stay with your playbook, which, right now, can only browse the web with flash, not much more.  when html5, inevitably, will takeover flash, your flash support will become useless. also, adobe is working on a streaming server that will convert – on the fly – flash to html streaming. that means that any streaming video that plays with flash on computers, will play with html on mobile devices. read the news.  

          • Jth9234

            Oh as of two weeks ago, yes you are right, now iPad can play that great Amazon Cloud HD player. At the PB launch though, not that it matters anymore, Playbook could do it, iPad could not.

            You sound really bitter at the Playbook, why? If the Ipad is so great, enjoy it and ignore the Playbook. I have just been posting on here bc I have to correct a lot of disinformation and flat unfair criticism of the PB.

            So you are already looking forward in your post to newer tablets, a possible 10” PB, iPad3 etc., as if buying this Playbook is  a dumb move? So is it dumb to buy the Ipad 1 and 2, bc there will be an iPad3? Then again I would have to say its common Apple fans buy the same devices every year with very minor upgrades. They think they are sophisticated or something, I view them as laughably naive when they buy a device for one new feature! lol

            Even the iPad1 is not obsolete, yet people will sell it just to buy iPad2. I swear I will never understand the mentality of Apple fans. What did they get this year? Seriously? A “gyroscope”, a “smart cover”, and cameras? So if you own an Ipad1, those “improvements” seem very minor. So if the iPad1 doesn’t have those features, who cares?

            Keep buying those new devices every year, it must be nice to live in your parent’s basement rent free, thinking you are better than everyone… 

          • Crashnoww

             we don’t care about the amazon cloud drive, because we already had those kind of services long time before it. do you really want me to point out what ipad had at launch, a year before everybody else? do you? for example: push notifications… rim’s stupid pb can’t do that, after a year of development… 

            you have been posting here just to say stupid things, i’ve just corrected you on every point you made.

            saying that rim will not release a new product (like you did) is just stupid. buying an ipad 1 made sense, i’ve already explained that to you, i’ll not do it again.  again with the apple fans? really? everybody does that. when nokia released the n95 everybody got it, after 6 months they released the n95 8gb and everybody upgraded. when nvidia released 8800, every gamer got it, when they  released 9800, after a year, every gamer upgraded. everybody does it, not just apple fans. got it?

            i don’t know the exact percentage, but most of the ipad2 buyers are new users. the ones that upgraded got a new dual core cpu, with faster graphics, more ram, a much slimmer device (slimmer than the pb) and all those things you said. what do you expect from an upgrade? really… what?! a new car with it? every computer manufacturer does that, some new design and better specs, why apple can’t do it? so it seems to me that you don’t understand what everybody is doing. don’t feel bad, you’re just a little slow.

            not that this is any of your fuc#ing business, but i live at my own house and i’m happily married for 7 years. so ya… sit down.  

          • Jth9234

            Calm down there, a little upset, are we? Congrats for being happily married for 7 years. Did you purchase both an iPad1 and and iPad2, since you are defending those foolish people who have? Also you have debunked only one thing I wrote, that iPad got Amazon Cloud functionality, sorry missed it, it was 2 weeks ago. So you were only correct in that, off on almost everything else or just weighing your opinion on what is important.

            Want a real review of the iPad2? A more fair and objective view? Here is what the shills in the media will never say: “iPad2, excellent tablet, but if you bought the first one its not enough of an upgrade to warrant a new purchase since the upgrades are hardly noticeable when using it. However if you never bought a tablet before, you cannot go wrong buying the iPad2.” Thats the gist of what should be said, instead of acting like Apple reinvented the wheel with only a marginally improved device. Instead I read about how great a “smart cover” is??? I thought that was spoof review at first, but they were serious! lol

            Real fair and objective review of the PB: “This is the best 7” tablet out there, it is marginally better than the iPad2 in screen resolution, sound, portability, but falls short of the iPad2 in that it doesn’t have as many sites integrated into apps yet. This would normally be a big drawback, but since it can run Flash and any real site on the web, it compensates for what really only becomes a very minor weakness. It is great alternative to the old iOS interface if you have grown bored with it and is completely new tablet experience. The Android Player is not yet operational and the Bridge Browser is slow and buggy, but besides that, this is one helluva tablet”

            But you won’t read reviews like that for either device. Its seems like a luvfest for Apple and a vendetta against RIM. Its quite laughable. Try a PB and tell me the critics got it right with a straight face. They dropped the ball… big time.

          • Crashnoww

            why in the hell would i be upset? can’t you see how stupid you really are? you were trying to push the amazon’s cloud sh#t like an amazing feature that your stupid playbook has over ipad, while the ipad had that kind of service long time before the playbook. so it seems to me that you really don’t know much about the ipad in order to speak about it. 

            that review about the ipad2 was addressed to users who think about upgrading and it doesn’t states anywhere that is a bad purchase or is beaten by other tablets.

            do you what some more accurate reviews about the playbook?       Walt Mossberg: Still, unless you are constantly glued to a BlackBerry phone, or do all your email, contacts and calendar tasks via a browser, I recommend waiting on the PlayBook until more independently usable versions with the promised additions are available.

            David Pogue: The PlayBook, then, is convenient, fast and coherently designed. But in its current half-baked form, it seems almost silly to try to assess it, let alone buy it.

            Joshua Topolsky: But the PlayBook isn’t hitting home runs just yet. The OS is still buggy and somewhat touchy. Third-party apps are a desert right now, if not in number, then certainly in quality. The lack of native email and calendar support hurts. The worst part, however, is that I can’t think of a single reason to recommend this tablet over the iPad 2, or for that matter… the Xoom. And that’s what it really boils down to here; what is the compelling feature that will make buyers choose the PlayBook over something else? I don’t have that answer, but that’s not what’s troubling me — what troubles me is that I don’t think RIM has the answer either… and they should by now. you know… people that do this things for a living. 

            and of course the critics are wrong, i think they are all apple fanboys, it’s a conspiracy! but the users surely can get past that and buy the device….ooops, sorry…. they didn’t.

            you know who bought it? people that do reviews for a living and rim’s fanboys. the ipad 2 oversold the playbook in it’s 1st day of launch.       i think the sales speak for themselves.

            i don’t have any vendetta against rim, why would i? i’m really very disappointed in them. they promised us a revolutionary device, but in the end it was a fail, just like the storm. why would anyone drop an ipad in favor of a playbook is beyond me, and i really don’t see that happen.

            this is getting boring, you can reply what you want… i won’t respond any further.    

          • Doesn’t Blackberry Bridge enable the Playbook to send/received email–essentially mirroring the Blackberry smartphone necessary for it to work–and for some reason you treat this as an advantage (in your third paragraph)?

            The inability of the Playbook to send or receive email without a BB phone is perhaps the greatest oversight RIM could have made, and perhaps the source of greatest criticism.

    • You raise some interesting points, but the way that you insult buyers of other products is going to turn a lot of readers off.

  • Nuno Machado Lopes

     Oh Jim… what have you gone and done… noone will sleep tonight. I’ve been reading all the comments and am pretty confused as to which one is better. Actually it depends, that’s why people buy different products and different brands.

    What I can say is that poor sales means poor margins and less cash – irrespective of who you are and what you do. The reality is that the market needs competition and that’s why there should be more tablets – but the market expected more from a company like RIM.

    I don’t know Jim personally (actually don’t know him professionally either) but it seems pretty clear that he takes issue with RIM’s demise – it is mind boggling to see how having created an incredible product and brand – Blackberry – they could consistently get it so wrong. Time will tell.