Two of Apple’s devices were presented with awards last night for their advancements in display technology.
[ad#Google Adsense 300x250 in story]Presented by the The Society for Information Display, Apple’s iPhone won the Display of the Year Gold Award for its Retina display. The iPad won the Display Application of the Year Gold Award.
In awarding the iPhone, SID said:
This year, Apple extended its track record of revolutionizing personal communications technology with the introduction of the industry-leading iPhone 4 Retina display. Packing four times the number of pixels into the same 3.5-in. dia. screen found on earlier iPhone models, the 640×960-pixel Retina display set a new benchmark for mobile display resolution, low power consumption and image quality. Utilizing Mobile IPS (in-plane switching) technology, the iPhone 4 Retina display achieves a viewing angle superior to conventional mobile LCDs, providing an enhanced viewing experience for the end user in virtually any application. The display features a host of technical advancements: customized LTPS TFT backplane with organic passivation and optimized pixel design; user-customizable, auto-adjustable brightness using ambient light sensing; advanced IPS compensation polarizer technology for high contrast (800:1) and color consistency regardless of viewing direction; 8-bit color depth; an ultra-thin, tiny-footprint driver IC; and patent-pending mechanical integration.
And for the iPad, they said:
The iPad marks a new era of tablet computing, transforming the way people communicate, consume and create content, play games and learn. The iPad LCD’s Mobile IPS technology combines with its innovative Multi-Touch user interface and unique system design to enable the iPad’s versatility in numerous applications. The iPad display provides a superior viewing experience with a minimized gamma shift over viewing angles, enabling designers to create innovative apps that further enhance the viewing experience. The iPad’s fully customized design leverages the existing amorphous silicon thin-film transistor (a-Si TFT) infrastructure in an innovative, ultra-thin product with the unique LCD and an innovative power-management system that achieves maximum power efficiency – 10 hours of battery life for WiFi web surfing and 9 hours for 3G web surfing.