We often hear about how Google’s Android operating system is outperforming Apple’s iOS, but a new report on Tuesday sheds new light on all those numbers.
[ad#Google Adsense 300×250 in story]According to research from comScore, if you factor in all of the devices that use iOS including iPhones, iPads and iPod touches, Apple reached 37.9 million people. Android, according to the data reached 23.8 million on phones and tablets, according to WSJ.com.
“The finding is incredible because it shows that Android being the most popular smartphone is not the whole story,” said Mark Donovan, the senior vice president of mobile at comScore. “Publishers, developers and advertisers are trying to understand how to reach audiences, and the study shows that users are using a range of devices.”
The study, which polled more than 30,000 users in the U.S., that 56.1 percent of iPad owners are men and 49.4 percent of those users make more than $100,000.