∞ Apple's iOS clobbering Android

We often hear about how Google’s Android operating system is outperforming Apple’s iOS, but a new report on Tuesday sheds new light on all those numbers.

[ad#Google Adsense 300×250 in story]According to research from comScore, if you factor in all of the devices that use iOS including iPhones, iPads and iPod touches, Apple reached 37.9 million people. Android, according to the data reached 23.8 million on phones and tablets, according to WSJ.com.

“The finding is incredible because it shows that Android being the most popular smartphone is not the whole story,” said Mark Donovan, the senior vice president of mobile at comScore. “Publishers, developers and advertisers are trying to understand how to reach audiences, and the study shows that users are using a range of devices.”

The study, which polled more than 30,000 users in the U.S., that 56.1 percent of iPad owners are men and 49.4 percent of those users make more than $100,000.



  • First paragraph, third word should be “hear,” Jim.

  • SHILL! ANDROID IS OPEN, IT WILL DESTROY iOS JUST LIKE WINDOWS DESTROYED THE MAC! APPLE SHILL!!!

    there, I just saved a gob of space on the stupid neckbeard comments.

  • Anonymous

    Counting the total number of iOS devices ever sold, including iPhones, iPods (every generation) and iPads may yield a bigger number but the stats that were discussed the other day were the total number of daily Activations for Android. Compared to the daily activations of iPhones, Android’s numbers are greater by a long shot.

    If we are going to compare every device ever made then I think we need to look at every Phone, Music Player, TV, Satellite and Cable set-top box, wristwatch, laptop, medical apparatus and any other Android Device known to exist. Then we can say we are talking apples to apples.

    No matter how you look at it, Android has everything in its power to overtake iOS in the Smartphone arena.

    Apple currently sells iPhone on two U.S. carriers while Android is on ALL carriers, even the small ones that lease their lines from the big boys. So it doesn’t take a rocket scientist to see how Android is winning.

    On the other hand though, in the Tablet arena, even this Android fanboy will tell you that iOS is kicking butt and taking names there. But that is on the Tablet which is way too new for Android to even consider their numbers yet. Remember, when iPad came out, there weren’t a ton of Apps but it was made by Steve Jobs so it sold like hotcakes. On the other hand, Android is currently in that same spot for Tablets. Great tablets but very little “made for tablet” apps. That will change.

    In terms of Smartphones, Android is dominating by the numbers, however, iPhone is still #1 as it is still the easiest (read: most mindless) smartphone to use and is coated with Steve Jobs’ sweat and embossed with a fanboy fervor that with no slowing down in site but when compared to daily activations, Android wins in ever research study. The stats don’t lie.

    • I counted only one blanket insult to iOS users in that whole post, kdarty. And you call yourself an Android fanboy?

      • Anonymous

        I consider myself a Google fanboy as I use pretty much all of their services and am a huge fan of Android.. even have the little green guy on my desk but I’m not blind to other alternatives out there.

        I started with iPhone and love it but I prefer the more computer like openness of the Android platform.

        With that said though, for me and my family, iOS wins in the Tablet arena.

        Just watching my 3 year old taking the iPad over to the TV, plugging it in with the A/V Cable Adapter and picking a movie to watch tells me iPad is the shizzle.

        Android is slowly getting there. For my family, we need top notch media streaming and that is finally arriving on Android. With apps like GrooveShark, Subsonic and Plex Android is really gaining where it has been lacking for so long.

        However, I haven’t personally been impressed by any of the current Android offerings and am more than willing to wait another year. It will get there, I have faith 🙂

        • Really? The “computer like” openness of the android platform?

          Tell, me, is that like where Verizon and AT&T dictate who your search provider is? Or what application store you can use? Is that the “computer like” open part?

          Or is it the hardware manufacturers like Samsung, Moto, HTC et al locking you out of installing your own build of Android or not allowing you to mod the firmware? Is that the “computer like” open part?

          Or maybe it’s the carriers not allowing you to update your phone OS until they let you, if ever. Is that the “computer like” openness part?

          Tell me, when Google, the manufacturers and the carriers all run that train on you while telling you they aren’t, do they at least use lube? I know they aren’t buying you dinner, you’re PAYING for them to screw you, but do they at least use lube? Say thank you? Anything? Does it hurt your brain to have to continually justify every screwing you get as “that’s okay, it’s REALLY open”? Because I would think it would, unless you’re so deep into it that you can’t admit the reality of Android.

          Apple’s not open, but, they tell you that up front. They’re honest about the deal. Same as Microsoft.

          • Drew Sturdivant

            You definitely have a piece of the puzzle, John. Its the phone manufacturerscarriers violating net neutrality. Problem with your argument is that you’re not looking at plain ole Google. Any person with a rooted and modded Android will tell you that the basic Android OS is completely open. Don’t fault Google. Fault the provider and the manufacturer of the device.

          • a) You can choose your search provider on Android even if one is already provided for you that you do not want to use. b) at&t is allowing side loading of apps on their phones c) these phones are carrier phones, made to their specifications by the various manufactures d) the consumer has choices of where to shop and what to buy if they want an Android based phone which means that if a carrier+manufacture combination does not meet their needs they can go elswhere to find what they need.  e) Android is “Open” to develop into whatever system or solution that is wanted or needed. It is made available by Google for this purpose.  If you want to make your own Andorid based solution, then go for it, the OS will cost you nothing to get or use. f) Phone Hardware is NOT Android…Period. g) ALL carriers and phone makers state that you will void your warranty if you replace the ROMs or the firmware that shipped with the phone from the manufacture. h) The operation of Android as an OS is what is “computer like” i) Did you really have any lucid point to make here or was this just an ill informed rant? 

          • Haha

            I use an unlocked, full-price Nexus S.

    • A point of clarification. Only the iPod Touch is among the products counted, not all iPods of every generation. Since the iPod Touch is the only product in the iPod family that runs iOS that makes sense. I was not aware Android is powering set-top boxes, medical apparatus, etc.

      Eighty days after the launch of the first iPad 11,000 iPad specific apps were available. (http://www.apple.com/pr/library/2010/06/22ipad.html). It will be interesting to see the number of Gingerbread tablet apps 80 days out from the Xoom launch.

    • kibbles

      darty – iOS is not inclusive of “all generations” of ipods. dur.

      on “winning” — android isnt “winning” even if its marketshare is higher, because its profitshare is quite poor. profit = winning.

      • So you have measured all profit share across all product Manufactures that leverage Android OS for their products?   Really?

      • Profits?  Google isn’t charging device manufacturers for Android.  They plan to make money other ways so your argument doesn’t hold any water.  Let me know when you come up with numbers for all the indirect ways in which each mobile OS makes money for the OS maker.

    • His Shadow

      “Android is winning”

      I’m going to say this once. If you think Android is “winning” anything because a free OS is being picked by manufacturers, you are kind of fucking retarded.

      Apple “lost” the imagined Windows vs Mac war. What was Apple’s consolation prize? Becoming the most powerful and most profitable, not to mention the valuable tech company on the planet.

      So take your “winning” and fuck off.

      • Jth9234

        Apple consistently “lost” the Windows vs. Mac war for two decades, not imagined, very real. But if you are saying it doesn’t matter anymore with the rise of smartphones and tablets, I might actually agree with you there.

        Its funny bc for years Macs had the better OS, better UI, worked consistently better, but Windows based PC’s had all the software and peripherals.

        Over time Macs got better with pretty much all the hardware and software PC’s have and can even bootcamp Windows OS’s to them if you wanted to. But Windows in recent years got leaps and bounds better with Windows 7.

        Now though I would say its a wash, if you like photo editing, music editing, and not running virus protectors while spending a lot more money, go Mac. If you want something that is either good with high end gaming or just something cheap, but suits your simple needs, go PC.

        The main deciding factor now why PC’s sell better than Macs is soley on pricing. You get more bang for you buck on a PC.

        • His Shadow

          “Apple consistently “lost” the Windows vs. Mac war for two decades, not imagined,”

          Apple lost so bad they are now the leading and most valuable tech company on the planet. They “lost” nothing. The imagined “war” resulted in the “loser” piling up 60 billion in cash.

          “You get more bang for you buck on a PC.”

          Not if you have any concern for intrinsic value. Or had you not notice d that Macs resell higher than equivalent PCs, especially when those PCs are landfill material.

          Again, and for the thousandth time: if you think you can adequately describe overall user experience, ease of use and value from a list of static numbers, you simply are not paying attention. But you probably don’t have time to appreciate value, what with all the time you spend running down to auto trade shows and berating BMW owners for not getting Ladas.

          • Drew Sturdivant

            yeah, hemad. 

          • “Or had you not notice d that Macs resell higher than equivalent PCs” How often do Mac users resell their computers?  I believe it’s an irrelevantly small amount.  Also “bang for the buck” discounts “intrinsic value” by definition.

        • Wow! Those are some pretty sour grapes there!  Are you and Apple Employee?, Founder?, Major Stock holder?  If the answer to those three questions is no, then why do you care about someone else’s option so much?

          • Imyourmomsyhomie

            Lol… grapes

      • Drew Sturdivant

        umadbro? 

  • @kdarty: “Music Player, TV, Satellite and Cable set-top box, wristwatch, laptop, medical apparatus and any other Android Device” Linux is NOT Android… And good luck accessing an App store with a set top box.

    “Remember, when iPad came out, there weren’t a ton of Apps but it was made by Steve Jobs so it sold like hotcakes” No, not a ton, only a few thousand. Compared to how many Honeycomb Apps? 20? And please stop the implicit fanboy argumentation (“sold by Steve Jobs”). Most consumers couldn’t care less who the CEO of a company is. They just want a product that works.

    “the easiest (read: most mindless) smartphone to use” ooooh, condescending neckbeard alarm! So just because your area of expertise is in gadgets and technology everybody else who just wants a lot of functionality and no hassle and isn’t looking for hard to use functions that are only useful for IT drones is mindless? You should leave your basement once in a while and talk to normal people. But you won’t, because they were mean to you in High School.

    • Anonymous

      @Stephan

      Google hasn’t opened the Market to their set-top solution, Google TV. However, once that opens up, so will the floodgate for Apps. Google TV is already more useful than Apple TV and believe me, I have both so I should know. Once the Market is open it will only get better.

      As for the “most consumers couldn’t care less” comment, I’d beg to differ. When Steve Jobs goes on stage the world stops spinning… I should know, I stop whatever I’m doing to listen to. So your argument is invalid.

      Sorry you felt it necessary to attack me with your last comment but in reality, I’m a very down to earth family guy that considers myself both a fan of Google, Android, and iOS as well. I am a Developer and work in a non-Microsoft shop so I tend to be around the most normal programmers on the planet. I see first hand what “group” of people use iPhones and they are usually people that just love simplicity and elegance and do not want to get their hands dirty. I can’t say that I blame them. Android does require some hand holding but believe me, it pays you back in spades with it’s massive capabilities.

      My family uses Google and Apple products. My main computer is a Mac while my wifes is a Windows PC. I have both the Apple TV and Google TV. My entire family uses both Android and iOS devices and thoroughly enjoys them all. However, for my day to day phone, I use Android because it does what I want to do and not just what Steve Jobs says is OK.

      But that is neither here nor there in terms of this article. We are talking about the difference between total device sales and total device activations. We are also talking about the difference between a suite of Product A devices vs a smaller subset of Product B devices. That was my argument and if you actually read my original comment you will find many valid points there. Is there anything debatable in my comments? I’m sure there is… as there is for this comScore article as well.

      • Scruff

        > As for the “most consumers couldn’t care less” comment, I’d beg to differ. When Steve Jobs goes on stage the world stops spinning… I should know, I stop whatever I’m doing to listen to. So your argument is invalid.

        I beg to differ on your beg to differ :-). How many people who have bought an IOS device would have watched a keynote? I’m guessing much less than 1%. None of the iPhone using people at the place I work (15 people in a company of 24) ever have.

        If it were Steve Jobs that was ‘magically’ selling devices, Apple would have him on every advertisement.

        • So….YOU and YOU alone constitue, “Most consumers,” simply because, ” I stop whatever I’m doing to listen to,” therefore YOU and YOU alone, came to the conclusion that, “So your argument is invalid.”

          Nice…..YOU really MUST be either an apple Cultist or the Reality Distortion Field has leaked out of Cupertino, or perhaps the spiked your apple kool-aid this week.  

          I just what to know, what color is the sky in YOUR world?

      • “Google hasn’t opened the Market to their set-top solution, Google TV. However, once that opens up, so will the floodgate for Apps. Google TV is already more useful than Apple TV and believe me, I have both so I should know. Once the Market is open it will only get better.”

        Normal People Translation: “I”m hoping that Google won’t screw me over with this TV I bought. I’m hoping real hard. It’s kind of like Santa Claus, only it’s Demogorgon instead of Santa, and you hope he won’t eat you”

        “As for the “most consumers couldn’t care less” comment, I’d beg to differ. When Steve Jobs goes on stage the world stops spinning… I should know, I stop whatever I’m doing to listen to. So your argument is invalid.”

        “Everyone is just like me, so whatever I do is representative of everyone else. I don’t actually know anyone who isn’t a tech freak.”

        “Sorry you felt it necessary to attack me with your last comment but in reality, I’m a very down to earth family guy that considers myself both a fan of Google, Android, and iOS as well. I am a Developer and work in a non-Microsoft shop so I tend to be around the most normal programmers on the planet. I see first hand what “group” of people use iPhones and they are usually people that just love simplicity and elegance and do not want to get their hands dirty. I can’t say that I blame them. Android does require some hand holding but believe me, it pays you back in spades with it’s massive capabilities.”

        “I wouldn’t know what non-programmers are like or think about if you showed me the code.”

        “My family uses Google and Apple products. My main computer is a Mac while my wifes is a Windows PC. I have both the Apple TV and Google TV. My entire family uses both Android and iOS devices and thoroughly enjoys them all. However, for my day to day phone, I use Android because it does what I want to do and not just what Steve Jobs says is OK.”

        “Steve Jobs controlling my life is bad. But, the maker of my cell phone and my cell carrier locking it down just as much, if not more than Jobs ever thought of doing is okay, as long as they tell me it’s “open”, because reality is for non-programmers. Who don’t count.”

        “But that is neither here nor there in terms of this article. We are talking about the difference between total device sales and total device activations. We are also talking about the difference between a suite of Product A devices vs a smaller subset of Product B devices. That was my argument and if you actually read my original comment you will find many valid points there. Is there anything debatable in my comments? I’m sure there is… as there is for this comScore article as well.”

        “Somehow you can activate and use a device, yet no sale of any kind will have taken place. I’m unsure how that isn’t what the proles call “theft”, but I’m sure there’s a difference. Also, non-cellular devices are activated exactly the same as cellular ones, and we can track all of this with perfect accuracy. Finally, I’m a programmer and we’re talking about computertry. I win”

        • Yea, but it’s what you “win,” that’s relevant…  I don’t think anyone actually Want’s THAT Title!  ;P

      • kibbles

        dude – the fact that you watch the apple product announcements proves you arent a normal consumer. youre an enthusiast. just admit that. and most consumers arent and dont care. admit that as well.

  • Matwyn

    I think the point that Jim is trying to make here, is that to compare ‘apples to androids’ you have to factor in all devices of running a particular OS or to put it another way; all those devices that you can reach with one app or specially crafted web-app. In that case bundling together recent iPod Touches, iPad and iPhone 3+ is valid. Just as bundling together all the Android phones, PMP’s and Tablets is valid to get some idea of the Androidasphere (not sure about that word but you know what I men). Granted, the last 2 categories are a little thin on the ground, and anecdotally I suspect that they make up less than 1-2% of the total.

    In essence, if you’re creating an app or a marketing campaign etc etc, you have to look at whether it’s just going to be for a phone or whether it will be on all 3 types of device. If it’s the former then you might look to put in as much effort for Android and iOS equally. However, if you want to go for all of them,then Apple’s infrastructure looks by far the better route – particularly if you’re developing an app that natively uses the correct screen size, features etc of the device it’s running on without creating new versions for each type.

    This looks even worse if you take a less parochial view. In the EMEA region, the iPhone is on all major carriers (pretty much) and in the UK, Android handsets are selling so poorly that Carphone Warehouse are giving them away in pairs for free, just to shift the stock – and even then they’re not selling!

    By the way, within 4 days of the iPad 1 launching there were over 5k native, iPad apps, 1 month it was over 15k. The XOOM has been out about 1 month – how many native apps for Android 3.0 are there in the market place? 300, 500 – I can’t find that many actually but I was trying to be optimistic.

    I do agree that Android will gain traction with tablet users but I doubt it will ever have the clout or the infrastructure of Apple’s ecosystem – it’s great strength, it can be used across a range of devices, is also it’s greatest undoing.

  • I think people are too obsessed about marketshare how does it matter if Apple is making the money? As long as developers still think it’s worth developing for iOS and Apple is making money on the products I really don’t think anyone, other than some geeks, cares about marketshare. I sure don’t.

    • As a developer making decisions about what platforms to develop for, and for anyone — especially businesses making decisions about the same — understanding market share information is important.

      • Sure, but as a developer you want to develop where you can make money. Android has bigger smartphone market share than iPhone’s but the money is still in the App Store. As long as the users on a platform is more willing to pay for products it really doesn’t matter.

      • kibbles

        no, it isnt marketshare us developers care about….its profitability, and that comes from the healthiest appshare. most android users ARE NOT buying apps. they just replaced their feature phone w/ a cheap smartphone.

        appshare, not marketshare. who spends the dollars? iOS rules this roost.

  • But doesn’t this show that, as Android tablets catch on (and they will, just a question of how much), it can also sock it to iOS. The power of Android is not open source, not directly anyhow. It’s plurality. RIM on its own might get it wrong on software and/or hardware. Palm didn’t have enough marketing muscle. But with a number of the most powerful electronic companies in the world all making Android devices, they can’t all get it wrong. As Touch-like Android devices catch up, iOS might be challenged on 3 fronts. But that could be the kick that Apple needs to move iOS forward faster.

    • kibbles

      “they can’t all get it wrong”

      orly? cuz the mobile market had it right before apple came along and shat on everything?? really?

  • emoticon

    Except that WSJ refused to post the question I asked which is does this study include ereaders such as the Nook?

    • Even if it is included, the Nook barely registers as a nick in the iOS or overall Android data.

      • Foobar

        There are 3 million Nooks out there. That’s more than a nick on either the iOS or Android sides.

  • Anonymous

    It doesn’t matter what any of you blowhards say. What matters is that Apple keeps doing what works and is successful in creating and maintaining the “magic” in its products which keeps “technology” out of the way and lets so many people realize the real world daily benefits of using them. That’s the draw and the sustaining power that gets new people on board and keeps most of the veterans happy and coming back for more year after year.

    • Agreed. But for me, the greatest draw is Apple’s conviction in their design approach. To hell with what others say or think, they do what they do and if the public doesn’t like it, they accept the outcome. You’ve got to respect that over the approach of throwing the kitchen sink in a device to draw as many users as possible.

  • Anonymous

    Man, there are some people here that really should step back, count to 10, maybe look in the mirror, look back at what they are about to post and then just close the browser and go outside for a good breath of fresh air.

    Get over yourselves folks.

    Guess what, iOS is awesome but with a ton of flaws. Android is amazing but with even more rough edges.

    There is no real reason to be mean to each other about it though.

    If a telephone’s operating system means so much to you that you have to be mean to your fellow man then you have a serious problem.

    • “Mean”? Dude, you’re passing yourself off as some kind of folksy everyman. You’re not. You’re a technology-conscious specialist — part of a very small demographic — who casually tosses off memes you’ve heard other tech nerds proclaim… many of which are unsupported by fact, but which provide you comfort in the choices you’ve made. And repeating them over and over makes them true, doesn’t it? Because that’s how dogma works.

      The way you describe what you prefer and what you believe the majority of consumers prefer makes it plain that you can’t tell the difference.

      When people come here and recite laughable, echo-chamber-approved slogans like “Google is open” or “whatever Steve Jobs says” or “mindless Apple fanatics,” we remind them of some unpleasant facts that prove them wrong. And then laugh at them.

      It’s not just about a telephone’s operating system. It’s about recognizing genuinely good work that considers the consumer experience before the engineer’s OCD…. after having put up for a long time with mediocre placeholders. And then laughing again at all the mediocre imitations that follow.

      • Vamsmack

        Yeah what Moe said.

    • His Shadow

      “Guess what, iOS is awesome but with a ton of flaws”

      Name some.

  • Player_16

    I do understand what you’re sayin’. Free beer always wins over wine but, the quality of the wine keeps. The majority of your ‘rants’ aren’t all that strong to deserve some of the negative comments that were given; yours was just boring (mindless, ‘fanboy’, dropping in SJ so it must be OK); heard them all before on other sites. Best to remember, this is an Apple site so there are some ‘thin-skins’ on here.

    As you said, you like Android for it’s ‘Openness’; but you pay the price for that openness (Skype virus on Android as the latest) as opposed to iOS’s ‘Closed’. I’m not in any mood to muck about with a device I must use on a daily bases with the risk of being cut-off (looking’ at you MS). Mind you, it is good to be in the know on how it generally works -which would be you!

    To go back to what @Stephan said earlier, the reason Apple sells so well is due to marketing and word of mouth about the company, not SJ (or the CEO of any company). They’er just a figure-head, not the label. Ask your son and see IF he knows who SJ is then ask him what’s an iPad.

  • apple suck and im suck of ever time there come out with a product its alway rated the best and the device never does any thing but looks the same and does the same and i think will never be a good campney with stupid ceo like steve jobs who is never there so i do you know he is the one makeing the changes because has fat ass is always oh im suck oh i always want to say shut up and retie no one want to here you say notting but im suck

    • Player_16

      Spoken like a true ‘YouTuber’.

    • YossarianLives

      It is such a shame the the Pulitzers have only just been award because that is probably the most profound and insightful piece of open commentary that I’ve read since Liz Balmaseda wrote about the deteriorating political and social conditions in Haiti in the early 90s.

      Bravo to you sir. I only hope you make it for the 2012 nominations. You have my blessing.

  • Jth9234

    This whole article is a play on words or standards. If you go by smartphone OS’s, Android is in more phones than anyone else’s OS right now. Its the top based on that standard.

    If you combine all of Apple’s portable devices, then iOS has the top spot in operating systems?

    If you have a loose definition of “smartphone” then Nokia has the top spot in user base for actual phones?

    If Nokia phones are viewed as too dumb to be “smartphones”, then RIM has the top spot in smart phone user base?

    If you just go by a particular model smartphone, then iPhone4 has the highest installed user base.

    My point is you can go on forever with plays on words!!!

    I hardly think combining ever Apple device is a good measure though, since many of the same consumers own more than one Apple device. In other words, how many are mutually exclusive users of each device? No way to really know that, but being Apple does have a loyal strong following, I would have to be plenty of people that own all three devices…

  • Ken-SanDiego

    Liar! What a pitiful excuse for an article. If you are going to be an Apple fanboy at least do it without twisting statistics to suit your point of view.

    FACT (citing his own report): Android kicks iPhone butt in popularity:

     “Google Inc.’s Android might be the most popular smartphone platform, but if you add other mobile devices like tablets to the mix, Apple Inc.’s iOS beats Android in the U.S. by a wide margin — 59% to be exact.”

    He actually added in 3 distribution sources for iPhone and only 2 for Android in order to achive his desired statistical result. Remove the iPods from the equation (since the droid comparison does not contain a similar device) and AGAIN Android kicks Apple butt.

    The author should be ashamed of himself for passing himself off as a journalist.

  • And how many were original developments versus ports of the phone versions of the applications?

    Second question, prior to the release of the iPad how long had the ipad iOS SDK been available to potential developers?

    Third question, prior to the first Honeycomb Tablet released (Xoom) how long had the Honeycomb OS SDK been available to potential developers or other manufactures?