Employees at Best Buy stores were told by managers that they were only to sell iPad 2s to customers that pre-ordered the devices. They were also told to misinform customers about holding the iPad 2 until further notice. In an email to BGR.com today, Best Buy said they were holding the iPad 2 inventory for an upcoming promotion.
Pre-announcing an upcoming Apple promotion is not such a good idea for Best Buy.
Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints. Best Buy enjoys a great partnership with Apple, and we’re delighted by customer response to iPad 2.