∞ IDC expects Windows Phone 7 to overtake iOS, thanks to Nokia

IDC on Tuesday posted the results of its new Worldwide Quarterly Mobile Phone Tracker report. Among IDC’s prognostications is that Windows Phone 7 will overtake iOS, thanks to Nokia.

[ad#Google Adsense 300×250 in story]In February Nokia announced plans to make Windows Phone 7 its primary smartphone strategy. Nokia’s decision to support Windows Phone 7 will have long-term repercussions that will benefit Windows Phone 7, according to Llamas, who expects to see Nokia-branded Windows Phone 7 devices in 2012.

“The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform … By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”

The company predicts the global smartphone market will grow by almost 50 percent in 2011. IDC projects that more than 450 million smartphones will be shipped this year, compared to 303.4 million for 2010. IDC also projects that the smartphone market will grown more than four times faster than the overall mobile phone market.

Android will be the leading smartphone operating system in 2011, opines Ramon Llamas, senior research analyst at IDC. “For the vendors who made Android the cornerstone of their smartphone strategies, 2010 was the coming-out party,” he said.

IDC expects Android phones to occupy 39.5 percent of the 2011 smartphone market. Smartphones based on Symbian (the operating system still heavily leveraged on Nokia’s devices) occupy second place at 20.9 percent, with iOS coming in third at 15.7 percent. RIM’s BlackBerry smartphones will grab 14.9 percent of the 2011 market, according to IDC, with Windows Phone 7 bringing up the rear at a scant 5.5 percent.



  • kudos

    This is so funny, the numbers by IDC.

    To expect all Symbian smartphone owners to convert to Windows Phone 7 to achieve the equivalent market share of what Nokia has now is like expecting owners of brick homes to pay the same amount of money for tents with holes in them….it just aint gonna happen.

    People buy Nokia phones because they work, run on Symbian and they stand the demands of daily life. There is no Windows in the equation. And vice-versa. Microsoft has nothing to gain with a fatally crippled brand like Nokia. The company is worth more dead than alive now.

    Don’t need no analyst to tell you that.

    The reality is this.

    The worlds’ cheapest (will likely be free), fastest and most effective hostile takeover just happened right before our eyes….and millions of people have missed it completely, including the Nokia Board of Directors….or is it the Microsoft Board of Directors in Nokia ?

    Kudos to the executioners !!!

  • Peter Cohen

    If you looked at the smartphone market (as it was) four years ago, you couldn’t possibly have predicted how wildly things would change. I understand IDC and Llamas’ need to prognosticate, but I have trouble taking much of his information seriously knowing how radically things changed from 2007 to now.

  • I truly wish Microsoft the best of luck in this venture. But after seeing Nokia’s recent bizarre font design change, I can’t help wondering if those Finns know the difference between being genuinely distinctive and attempting to blandly mimic the cool kids in the room.

  • His Shadow

    This article from Asymco.com is all you need to know about Microsoft’s partnership with Nokia…

    http://www.asymco.com/2011/02/11/in-memoriam-microsofts-previous-strategic-mobile-partners/

    Why anyone thinks mixing two companies with a history of failing to deliver will amount to a credible competitor to iOS and magically make up lost ground against Android is an exercise in the practice of self delusion.

  • Just because it’s Nokia, I think IDC is giving the MS-Nokia deal too much weight. The fact is, Nokia and MS are both way way way late to the modern smartphone game. Maybe they can gain some market share, but I think if they do end up taking market share from someone, it’ll be mainly from Android handsets, not iOS. Plus 2014 is an eternity in tech years…