∞ Dell's desperation shows, says the iPad will fail in the enterprise

Dell has spoken. They say that Apple doesn’t have a hope of succeeding in the enterprise market with its iPad.

[ad#Google Adsense 300x250 in story]Andy Lark, Dell’s global head of marketing for large enterprises and public organisations, was speaking today to CIO Australia when he made the comments about the iPad. While he gave credit to the iPad to the iPad for its sales figures, he said it would fail in the enterprise.

“I couldn’t be happier that Apple has created a market and built up enthusiasm but longer term, open, capable and affordable will win, not closed, high price and proprietary,” said Lark. “Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex.”

Apple is also great if you want to get things done without rebooting your crappy machines like you get to do with a Dell. Apple’s iPad Web site is full of support documents and resources to get started in the Enterprise.

Lark said that Dell’s approach in using tablet PCs and Microsoft Windows would be the winner. Am I going crazy or has Microsoft been trying this strategy for a decade now without success. How is it that Dell thinks things are going to change now?

The tablet has been around a lot longer than Apple’s iPad, but Apple popularized the concept of the modern tablet, both from a hardware and software standpoint.

“An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” said Lark. “That’s not feasible.”

And that’s how you know Lark is just spreading a bunch of crap. As Macgasm points out the price of getting these items is far less than what Lark says. iPad = $499; Apple Wireless Keyboard = $69.00; iPad Dock = $29.00; and an iPad Smart Cover = $69.00.

The grand total is $666.00, not $1,500 or $1,600.

Nice try Dell, but your desperation is starting to show.



  • http://twitter.com/_xyko Jeffrey Jamieson

    WOW! Just wow!

    Dell can’t put up and now they can’t shut up. This is just sad. It’s like a page straight out of the microsoft playbook. You’re not cool or rich enough to have Apple gear. Once again, this is akin to Dell calling all of their users pathetic losers. Way to go and insult your user base.

    Next time, remove head from sphincter then speak. Also it might help to get accurate information from this decade.

    • http://twitter.com/zwei zwei

      Someone’s got a Streak in their pants…

  • http://twitter.com/_xyko Jeffrey Jamieson

    WOW! Just wow!

    Dell can’t put up and now they can’t shut up. This is just sad. It’s like a page straight out of the microsoft playbook. You’re not cool or rich enough to have Apple gear. Once again, this is akin to Dell calling all of their users pathetic losers. Way to go and insult your user base.

    Next time, remove head from sphincter then speak. Also it might help to get accurate information from this decade.

  • Vamsmack

    This guy is a total spanner.

    For the sake of ease I will use anecdotal evidence. Our company has a large sales force which have used traditional tablet computers as they can then gain signatures for clients contracts all other employees are using either desktop or standard corporate style shitty laptops.

    The iPad was introduced at the exec level first while they ‘tested’(read: had to have the new toys first) the iPad. The execs do not have traditional tablet laptops they have standard laptops without this functionality. Since the execs have been using their iPads for about 6-8 months now the entire sales force has them, training department has theirs, senior management below the exec level has theirs… and only more people are getting iPads not less and if anything some people are leaving their laptops in the office while out on calls using just their iPad. Everyone can surf the web, deliver those oh so entertaining powerpoint presentations by the thousands and check their exchange email I have not heard of any issues except where our WiFi network has blackspots which they hadn’t noticed before.

    I work for one of the largest companies in Australia & have heard a similar story from many other large organisations I have to deal with on any given day, so he really has f&cked up his job here clearly not marketing to us correctly, or possibly because his products offer a sub par experience.

  • Vamsmack

    This guy is a total spanner.

    For the sake of ease I will use anecdotal evidence. Our company has a large sales force which have used traditional tablet computers as they can then gain signatures for clients contracts all other employees are using either desktop or standard corporate style shitty laptops.

    The iPad was introduced at the exec level first while they ‘tested’(read: had to have the new toys first) the iPad. The execs do not have traditional tablet laptops they have standard laptops without this functionality. Since the execs have been using their iPads for about 6-8 months now the entire sales force has them, training department has theirs, senior management below the exec level has theirs… and only more people are getting iPads not less and if anything some people are leaving their laptops in the office while out on calls using just their iPad. Everyone can surf the web, deliver those oh so entertaining powerpoint presentations by the thousands and check their exchange email I have not heard of any issues except where our WiFi network has blackspots which they hadn’t noticed before.

    I work for one of the largest companies in Australia & have heard a similar story from many other large organisations I have to deal with on any given day, so he really has f&cked up his job here clearly not marketing to us correctly, or possibly because his products offer a sub par experience.

    • Anonymous

      iPad pays for itself with sales people in a week, tops. If you sit down with a client and put an iPad between you with all the relevant information (documents, photos, presentation slides, Web sites) you get the sale. You can show instead of tell. It’s very, very powerful.

      • Vamsmack

        It is awesome because you can show them everything but the customer can also touch and interact with it which can be half the battle.

  • His Shadow

    After Apple owning the portable media player market unopposed for nearly a decade, after selling more and more and more of those expensive Macs year after year, and now after embarrassing the competition in the tablet arena on price and performance…

    After all that, we are going to keep bludgeoning the “Apple is too expensive” horse? Is it still 1992 where Andy Lark lives?

  • His Shadow

    After Apple owning the portable media player market unopposed for nearly a decade, after selling more and more and more of those expensive Macs year after year, and now after embarrassing the competition in the tablet arena on price and performance…

    After all that, we are going to keep bludgeoning the “Apple is too expensive” horse? Is it still 1992 where Andy Lark lives?

    • Anonymous

      If the answer is Texas, I’d say yes.

      • http://www.twitter.com/rurikbradbury Rurik Bradbury

        Yeah but Austin =/= Texas

        • Anonymous

          Yeah, Austin == Texas.

          I know it’s not as much of a shithole as the rest of Texas, but sorry, it’s still a shithole.

          The whole state is struggling with crawling out of the 19th century. It has a long way to go to get to 2011.

          • http://www.twitter.com/rurikbradbury Rurik Bradbury

            That’s a bit harsh. And it does a disservice to the thousands of TRUE shitholes across this great nation. (Close your eyes and point your finger in the map almost anywhere between the two coasts.)

  • http://twitter.com/Moeskido Moeskido

    When you have nothing anyone wants to buy, sling mud at the legitimate contender. It sure works in conservative politics, and the marketing language is only getting more similar to what’s used in consumer tech.

  • http://twitter.com/Moeskido Moeskido

    When you have nothing anyone wants to buy, sling mud at the legitimate contender. It sure works in conservative politics, and the marketing language is only getting more similar to what’s used in consumer tech.

  • http://www.thegraphicmac.com JimD

    Apple should sell the company off in pieces and give the money back to shareholders.

    Muahahahahaaaa! Friggin’ Dell. What would the world be without their junk?!

    • Vamsmack

      A lot better off?

      • http://www.thegraphicmac.com JimD

        Nahhh. Think of how much better you feel about using your Mac/iPad/iPhone knowing that the majority of people out there are using a piece of Dell crapware!

        • Vamsmack

          Sadly at work I know the pain of using an Acer.

          Makes coming home to a Mac every night so refreshing.

  • Nick

    What’s a Dell?

    • Anonymous

      It was a kind of kit-based computer in the 1990′s that people bought to make botnets.

  • Anonymous

    I just heard today that our Marketing department is the last bastion for support of Flash. And it turns out our Board of Governors has been asking Marketing why our website hasn’t gone HTML5 like our two top competitors.

    Yeah, the iPad has already staked a claim in one major international non-profit.

    • Anonymous

      I’ve been porting Flash to HTML5 for a couple of years now. It is amazing how pissed off the principals of those websites are about Flash once they learn it is not actually part of the Web and is not universal and doesn’t work on mobiles and cost more to develop in the first place. They are just absolutely livid about it all. One guy was considering suing his previous Web development partner, he was like, “I thought I was buying a website!”

      But of course, nerd dogma says that is all Apple’s fault, for bringing the Web to mobiles and exposing Adobe’s shell game.

  • http://twitter.com/JustSomeHuman Phil Ershler

    The iPad is finding its way into more and more vertical markets. These include medicine, legal firms, real estate and many others. I guess these are not enterprise applications.

  • S.Mulji

    Is it me or do Dell execs have a habit of sticking their feet in their mouth and their *ss at the same time?

  • http://profiles.google.com/eascot Scott Thompson

    Um… why would you buy a mouse with your iPad?

    • Pete

      Why, indeed! At least he knew better than to suggest an external floppy drive.

    • Anonymous

      Because you’ve not actually used one. : )

    • Anonymous

      Paper weight. Conversation piece.

    • Vamsmack

      Ohhh I missed that! How cute.

      Little Dell man still using a mouse with a tablet sorry let me get my ear horn so I can hear the grammaphone.

  • Bob

    . . .

    This story is funny! Dell sounds like that general in Iraq that was saying the Iraqi army was winning! . . .

    • Paverling

      Bagdad Bob! Yeah right.

  • http://webhostingreview.info/ Web Hosting Review

    I think that there is no stopping for the iPad at all!!..

  • http://twitter.com/wennberg Fredrik Wennberg

    Since you all obviously think he is wrong… How do you manage 5000+ iOS devices in the enterprise?

    and http://www.apple.com/support/ipad/enterprise/ is not the correct answer…

  • Anonymous

    Why is it that heads of marketing never seem to read any channel news. Everyone’s known since last fall that Apple bought up about 60% of total supply chain capacity for touchscreens FOR THE NEXT YEAR. That means even if they talk a lot, they’re never gonna be able to deliver enough product to the market place which is only going to make them look like they’ve failed after quotes like this. Which is only going to drive down demand for their product even more. Which is the exact opposite of what marketing is about.

    Michael should fire this guy.

  • http://ximagin.co/thecw/ The CW

    This is an almost word-for-word replay of the FUD that was spread about the iPhone in the enterprise. Some folks never learn… and some folks build their marketing plans based on that fact.

  • http://twitter.com/dngnmstr dngnmstr

    “An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” said Lark. “That’s not feasible.”

    Really? Is that right. So if you want to use the iPad AS A FRIGGIN LAPTOP then it costs that much (which it doesn’t as was shown above). The whole point though is that this is NOT A FRIGGIN laptop!!! God, how stupid ARE these people.

    Boy, a Ford F-150, once you put the Cat Back, the Spoiler, the Turbo charger and the racing slicks on, is WAY more expensive than a Subaru WRX… That’s not feasible…

    idjits.

  • http://twitter.com/chapps chapps

    Wooow. I’m not sure this guy has even used an iPad. You don’t actually need an external keyboard, but if you type a lot, get the $69 wireless keyboard. Mouse?? Um, no. Sir, I think you still have your head in the laptop world and don’t understand that an iPad doesn’t need a mouse.

    And, by the way, take a look at any of the recent articles from Business Week, to WSJ, et al, that show the iPad is being adopted by the Enterprise at a very impressive rate. In fact, many companies have long waiting lists. So far, it seems the security built into the iPad 2 is extremely impressive and aimed directly at the Enterprise business model.

    I can’t tell you how many companies I’ve seen that have adopted the iPad. It’s great for mobile sales forces, for hospital settings as an electronic patient chart, for displaying video of products, and I’ve even seen two local business that are using the iPad as their cash register (saving HUGE amounts of money over one of those bulky and expensive electronic cash registers).

    I’m not saying that the iPad will become the de facto winner in the Enterprise tablet wars – Android tablets could come up fast on that front, but haven’t yet – but Dell and MS aren’t even contenders at this point. Very sad and somewhat desperate presentation by Andy Lark (a mouse??).

  • Anonymous

    For $1600 you can get an iPad, keyboard, case, dock, and a MacBook Air and rule the f’ing world.

    At the last company where I worked, I watched 2 I-T guys spend all day setting up a Dell desktop with dual screens for a new hire. Consider the cost of that hardware, the cost of the I-T guys, the cost of the typically 2 Windows licenses (one the box shipped with, the other that the corporation bought so it could preconfigure a corporate build,) and the cost of MS Office and an Exchange client license, and also the I-T people who created the corporate build of Windows and Office. Plus the training manuals, the training programs. That is a lot of money. Much more than $1600. I was amazed at how long it took them to get the thing set up. Then the new hire came in, sat down, took an iPad out of her purse, logged in to Wi-Fi and Exchange using the smartphone guide, and did not even touch the PC. I literally laughed out loud.

    At that same company, many times I took my own MacBook Air out of my knapsack to accomplish a task in a half hour that would have taken me 2-3 hours on the Windows PC they provided. I remember thinking how bizarre it was that my basic Apple Store -bought MacBook Air was so much better than a great big workstation at this very serious company. But the workstation was running XP. It was like a time capsule into the distant past of 2001, before RSS, MPEG-4, iPods, HTML5, you-name-it. The MacBook Air was totally 2011, literally 10 years into the future.

    So the fact is, the whole enterprise Wintel system is totally broken. You guys are not even providing what a consumer gets at the Apple Store for $400 per year (MacBook Air 11-inch plus 3 years of AppleCare.) And the Apple gear doesn’t crash and it doesn’t get viruses.

    What really shows the Wintel era is over is the I-T people you find at these big companies all have Macs at home, for some years now. They are all learning UNIX administration so they can keep Web servers running because they know the MSCE stuff is like year old bread.

  • http://luo.ma TJ Luoma

    When contacted for comment, Dell said, “Wait? $666? THE iPad IS OF THE DEVIL, I TELL YA! THE DEVIL!”

  • Anonymous

    “iPad = $499; Apple Wireless Keyboard = $69.00; iPad Dock = $29.00; and an iPad Smart Cover = $69.00.”

    I realize you’re trying to show fealty to the Apple faithful, but no business is going to bother with the cheapest (least useful) iPad, and the Smart Cover is not in any way a case.

    You’re right, but by being willfully disingenuous you degrade your point, rather than supporting it.

    (Also, enterprise pricing is what drives enterprise adoption.)

    • Vamsmack

      And you know if you’re a big company and Apple wants your business they’ll get your business.

    • kibbles

      why wouldnt they? even i as a “consumer” have zero need for anything more than 16gb of storage. the device is for operating things, not loading it up w/ movies.

      3G perhaps, but that depends on the business. neither our laptops nor are legacy field tablets are equipped w/ 3G, they use the network.

      nothing disingenuous.

  • Vamsmack

    Did I mention the Dell Streak has been availble in Australia since last year…. I know people who have iPhones, Androids(real and the phone), Symbian yet no one seems to want a Dell.

  • https://me.yahoo.com/a/qJDryvoEhIjGtA2dj4aHrLkq7FQfZ16q0g--#47896 The Cappy

    How strange. “Open, capable, and affordable” will win the enterprise. Sounds like a good argument. But listening to him, you’d almost think he was living in an alternate universe where Linux won over Windows.