∞ RIM's PlayBook strategy is now clear — they don't have one

I have been waiting for RIM to show the world that one big last thing that would drive the masses to by the PlayBook. That one thing that nobody else has, that will drive everyone crazy. Yesterday, they did it. RIM announced an emulator to run Android apps.

[ad#Google Adsense 300×250 in story]An emulator. That is the big thing for RIM. This is what makes the PlayBook better than an other tablets on the market. An emulator.

So, let me see if I have this right. The PlayBook hardware copies the iPad; the PlayBook operating system copies Apple’s iOS and Palm’s WebOS; and because it has no apps of its own, RIM makes an emulator so its users can load another platform’s apps on its device.

You almost have to wonder when the Commodore 64 emulator will come to the PlayBook. Really, if you’re going to screw your customers, why not go all the way.

RIM’s strategy so far is to throw everything at the wall and see what sticks. To be even more specific, throw everything at the wall that the iPad isn’t and see what they can fool people into believing.

In short, RIM doesn’t have a cohesive strategy to build or market the PlayBook or its ecosystem.

The sad thing is, RIM thinks this is working for them.

“The BlackBerry PlayBook is an amazing tablet. The power that we have embedded creates one of the most compelling app experiences available in a mobile computing device today,” said Mike Lazaridis, President and Co-CEO at Research In Motion.

Wait a second Mike. You’re saying that you’ve created one of the most compelling app experiences in a mobile device? You don’t have any apps, you have an emulator. That’s compelling?

Do you think its compelling for your customers to use an emulator to run another platform’s apps? Why don’t all of the potential PlayBook users just buy an Android tablet or an iPad and skip the emulators and that “compelling experience” you keep bragging about.

RIM is doing everything it can to convince people that the PlayBook is not an iPad, and they are doing a great job. Unfortunately for RIM, people want an iPad, so all they’ve done is give consumers more reasons to not buy the PlayBook.

Not even Apple could have planned RIM’s PlayBook strategy this good.

  • “You almost have to wonder when the Commodore 64 emulator will come to the PlayBook. Really, if you’re going to screw your customers, why not go all the way.”

    Hardly a screw job! If RIM sells a tablet that lets me play Space Taxi on the go, I will buy in a heartbeat.

    • Anonymous

      If liking this comment makes me a nerd, so be it.

  • Ads

    You have no idea what you are talking about.

    • Now there is some insightful and deeply-reasoned criticism. Well said, sir! Huzzah!

  • Anonymous

    I see a lot of butt-hurt Android and Apple fanboys out in full force calling this move bad.

    It’s not an emulator. Android itself uses a virtual machine to run apps. QNX with its flexibility in architecture can use a similar virtual machine to run android apps. to call it an emulator you would also need to call Android itself an emulator.

    How does the hardware copy the iPad? Even Jobs has shunned 7″ tablets. Are you speaking about the concept of a tablet itself? In that case I’m pretty sure there were tablets before the iPad. Oh and the Playbook had a camera first so I guess the iPad has copied other tablets right? I’m sure you remembered to jot that down somewhere right?

    • The PlayBook didn’t have anything first. As far as I know, they haven’t shipped anything yet.

      You can pre-announce all the features you want, but until you ship, you have shit.

      • Anonymous

        You’re quite obsessed with what company came out with something first. It’s pretty amusing. If RIM has so obviously ‘copied’ these things (iOS, WebOS) then where are the lawsuits? These companies sue each other almost every other week.

        How about addressing the crux of your article which is calling it ‘an emulator’?

        • The article is that RIM has no strategy. And the best they can do is an emulator — there’s always that.

          And please explain how RIM had the camera first. You did bring it up.

          • Anonymous

            Well way back when the Playbook was announced (and i agree with your criticism of them taking so long to release it) it had a camera. That’s what I meant.

            Is Android an emulator?

          • I could care less about Android. For RIM to say they are offering a compelling app experience is laughable.

          • Anonymous

            Sorry, but I announced a tablet, The OmniSlate, two weeks before the Playback. Cameras, Android emulation and a new TriClops(3 CPUs) architecture.

          • They can announce that it’s delivered on a unicorn and helps you win bets on pokemon fights. Until they ACTUALLY SHIP SOMETHING, it’s not real.

            Besides, it’s not even able to really be a standalone blackberry device. You need a phone for full functionality. At least the iPad, the Tab, and the Xoom are able to get email and calendaring on their own

        • Sean

          I think Jim is less obsessed with what company came out first with something, but rather, why can’t any other company do something original. Apple comes out with something that’s an innovative gamble, it becomes a hit, and everyone comes out with a me too product… iPod, iPhone, and now iPad. Three revolutions, all done by Apple, and all copied by every other tech company out there. (and, yeah, there were pre-existing mp3 players, all clunky and user unfriendly… and flops. There were also pre-existing tablets, like the UMPC, although, slapping Windows on a touch screen shows that no thought was put into making something user friendly, and, as a result, they were also a flops, and anyway, that type of tablet is not what people are copying today, their copying the iPad, tablets with software designed for for a tablet).

          Regarding the lawsuits, If a company is clever enough, they can reverse engineer other peoples innovations and rebuild their own from scratch staying just slightly to this side of patents and copyrights. But put it side by side with the original, and it looks like a slightly altered copy, right?

          And regarding your comment, “How does the hardware copy the iPad? Even Jobs has shunned 7″ tablets.” You’re right, the Playbook more copies the iPhone, albeit with a somewhat bigger screen and no phone functionality. , good job RIM. The reason Jobs shunned 7″ tablets is because the whole idea of the iPad is to have much bigger screen real estate with apps designed to take advantage of that real estate, otherwise you’re going to be stuck with slightly larger phone apps if you use a smaller screen. I think I remember Jobs stating that they did testing with a smaller screen and it was difficult and clumsy to use for what they wanted to do. Do you think RIM did testing? I doubt it. RIM is obviously not thinking ahead. Like ever other company out there, they’re not thinking about the future, they’re thinking about what they can do to just stay in the game… and that would be to copy whatever Apple is doing, although to differentiate themselves they have to try to trivially out spec Apple, smaller screen, larger megapixel camera, USB port,… app emulators, etc… out speccing is easy in the short term, like Samsung, “What!? Apple’s new iPad is thin!!! We’ll make ours .2mm thinner!!! We win!!! Guess what, you don’t win, you’re thinking about yesterday, not the future. While all these companies are busy copying what Apple did yesterday, you can bet that Apple is thinking about the future. Sadly, the the poor saps that buy a product because it’s .2mm thinner, or 2 inches smaller than the iPad will miss out on all of the non-hardware thought that was put into the iPad.

          And finally, I think Jim’s main point about making fun of RIM using an emulator for Android apps, is just to show how desperate and behind they are. It’s like they’re hacking their own system to try and make it functional. It just comes across as cobbled together and rushed to market with a, “Please buy me!” vibe. It shows that they are on the extreme defensive… and that’s kind of pathetic.

          Oh! by the way… Enjoy your Playbook… whenever if finally comes out.

        • Here you go, Co-CEO Balsillie said they’re going to run Gingerbread Android apps through emulation: http://www.asymco.com/2011/03/25/understanding-rims-tablet-platform-app-strategy/

    • Funny you should mention “fanboys.” Smarter fans of actually-available tablets are likely disappointed at the prospect of little viable competition coming from RIM’s self-proclaimed panacea. Real competition in this market would make everyone work harder and produce better products, but it appears Jim Balsillie and his friends are only concerned with reciting bullet points and selling through their traditional channels.

      Yes, there were tablets before the iPad. Know anyone who bought and liked them?

      • Anonymous

        Nope, but that’s the point I’m making. Who cares who was first? I’m not the one obsessed with this issue, Jim is. How many “X Company has copied Apple!” articles has he written? More than a few.

        • I’m not obsessed with that. I’m wondering why companies like RIM can’t innovate. They wait for Apple to do something and then copy it.

          As for tablets being around before the iPad, they were. But nothing looked or worked like the iPad. Now they all do.

          • AH

            Are you kidding? Look you wrote your article on an Apple product. There are other products out there. I’m not interested in joining a cult.

          • If you had a memory capacity that lasted beyond last week, you’d know that the iPad was indeed the first tablet to use the client-host-approach. Everything before were full blown PCs and looked like it. Not all were bad — referring to the Compaq TC1100 — but non of them were successful on a large scale.

          • Sean

            Ha! I know the that the fervor we Apple fans have can sometimes come across as cultish. But it’s really not a cult… Apple is just a company that makes kick ass products, and the products are enjoyable to use and work with, and we like to share our enthusiasm. We’re more like fans of a sports team. If you watch any of Steve Jobs keynotes, he isn’t some wild-eyed charlatan, he’s just a guy. He comes out says, “We have some cool stuff to show you today”, He demoes the products, people get excited because they can see that one company out there is taking pride in design and attention to detail, Steve thanks everyone for coming out and it’s over. People go out, buy the products and realize that Apple delivered on their promise, we tell all of our friends how cool the product is, and they go out and buy the product and the product becomes a hit. Later, every other company comes out with a competing product that tries to copy Apple’s success. (which irritates us Apple fans, like how competing sports teams irritate sports fans. Especially ones who cheat.)

            Hey, but don’t take our word about how great Apple products are… go try out the products for yourself. Try and compare Apple’s products with the competition. If you end up liking the competing products more, buy them! It’s not that big of a deal. However, if you deny your self even trying a product based on how you “feel” about other people who use them, that’s weird,… kinda cultish, if you ask me. Like an anti-Apple cult.

  • Michael

    And, why would you call a tablet a book?

    • D R

      Especially, why would you call it the PLAYbook when, according to your own management, it is targeted for business?

  • If RIM had been saying that they were going to ship the best Android tablet ever, with extra BlackBerry goodness, then Jim probably wouldn’t be haranguing them. But they’ve been promising pie in the sky, and now it turns out their power feature is that it does Android apps, too.

    They’ve missed the chance to create their own must-have brand new thing. Instead, they’re shipping a cobbled together me-too device. I’m disappointed because I was really looking forward to seeing them apply competitive pressure to Android and iOS.

    • Anonymous

      Sure, criticize them for coming late the party after announcing last year. I agree with that. Criticize them about leaving their smartphone devices behind for an entire year. I agree with that.

      But I’m not sure where I’ve seen them say they’re promising “pie in the sky”. There’s only one company I know of that touts it’s devices as magical…

      And this specific article claims to say that this Android implementation is an emulator. It’s not. Finally, to put a spin on your first point, what’s wrong with RIM shipping the best Blackberry tablet ever, with extra Android goodness?

      • YossarianLives

        You seem to be hell-bent on defending them. Curious.

        All the articles, if you read them, are both varied and valid. The PR coming from the top mouths of RIM are equally varied, but sadly totally invalid. It has been a new chapter in the Bumper Book of FUD.

      • Yes, Apple engages in emotionally hyperbolic marketing. Then it solidly delivers, as it has for over a decade now.

        By comparison, RIM’s co-CEO Balsillie is all over this week’s business news, talking down poor quarterly performance by saying things like “the Playbook redefines what a tablet should do.” This about a device that (if I understand it correctly) requires a separate Blackberry phone to function. Playbook will most likely redefine how to overload RIM’s tech support department. But hey, there’s good money in enterprise-level support contracts, right?

        In an interview with Mossberg and Swisher (http://mediamemo.allthingsd.com/20101207/rim-co-ceo-mike-lazaridis-live-at-dive-into-mobile/?mod=ATD_search) Lazaridis was virtually impenetrable, answering direct questions with remarkably unrelated answers. Scripted bullet points, little clarity. Lots of pie in the sky.

      • windows followed Mac. IE followed Netscape. iPod followed sansa, san disk, etc. the model has worked.

      • windows followed Mac. IE followed Netscape. iPod followed sansa, san disk, etc. the model has worked.

      • At every point of the way they touted the playBook to be better than the iPad, that it would blow it out of the water. Now they can’t even deliver a unified application experience, because they’ve failed to identify this as one of the iPad’s major selling points.

        RIM is run by idiots and I pity the engineers and programmers who have to keep up with this insanity.

    • And those apps aren’t even Honeycomb compatible apps, but Gingerbread apps and thus not optimised for tablets.

      RIM’s reasoning behind this decision? They wanted the “large app volume” bulletpoint.

      • D R

        What makes it extra funny is that it won’t actually get RIM a large number of Android apps.

        This is because…to be able to gain access to an Android app on the Playbook, it has to be available on the BlackBerry store. You can’t get it anywhere else [or use Android apps you have already purchased].

        The developer has to sign up with RIM’s developer program [which involves faxing a bunch of legal documents back and forth], port their Android app to Playbook [as per RIM’s press release, which should help with Playbook sales to developer making sure the app runs properly], then upload the app to RIM and wait for RIM to approve it before it can make it into the store.

        All for a tablet to gain access to apps that aren’t even design to run on a tablet. Actual apps designed for a tablet need not even bother trying.

        I can see some developers jumping through all these hoops to get on the Playbook, but not more than a few percent of the 200,000+ existing Android apps.

  • Anonymous

    I guess all the speculation on how much “goodness” is wrapped up in the Playbook. Whether the argument is who came first, emulator or not, “best Blackberry tablet ever”, is all moot. It still isn’t available. Quite a strategy…

  • Russ

    The argument over who came out with what first is moot. Doesn’t matter. The non-Apple tablets will always have features that Apple doesn’t – whether they are useful or not is another matter. If they are, then Apple will add them in when they are ready. If you don’t want to wait, get the other product. This piece of the discussion is a rabbit hole designed to defocus the general discussion of RIM’s strategy or lack thereof.

    The main gist of this article is that RIM does not appear to have a strategy. I would agree. What is unique about the Playbook that makes it different from any other Android tablet out there? To say that it runs RIM’s OS is nice, but what will that do for me? Saying I can run RIM’s apps is also nice, but again if there aren’t any apps to run, being able to run them is worthless.

    Ignore Apple on this and compare them to Samsung and Motorola. What are they offering their customers that these companies are not? The RIM brand? I don’t get it. I see no reason to buy this product over an Android product from a host of other companies.

  • Do RIM’s vaporware announcements make anyone else nostalgic for the glory days of vaporware announcements from Microsoft? Now there was a company that knew how to do pre-announcements. Microsoft wielded product announcements like the hammer of mighty Thor. If you were a software company and Microsoft mentioned that they were working on something in your market space you were as good as in the soup lines. RIM’s shoddy mutterings are a pathetic shadow of those swaggering pronouncements of yore.

    • Vamsmack

      Ah the Courier half iPad half Kindle wholly vapour.

  • Anonymous

    They key point here, and Jim has a valid criticism, is that RIM talks smack about Apple, and have yet to deliver anything. And they’ve run out of things to talk about to keep people’s interest. Yet they have nothing to ship. Yet. So now they’re coming close to shipping (later this month which we’re almost out of, or was it next month?) and whoops! They forgot about apps!

    So what do they do? They support emulation of Android 2.3 so that some phone apps run.

    Anyone remember the big criticism of the iPad at first? As cool as it was, iPhone apps were not going to cut it. And sure enough, developers came flocking and now the iPad is sitting pretty. That’s good and bad. Good because we have tons of apps to use. Bad because nobody is pushing Apple to do more. And that’s bad only in the fact that Apple can time their release of new stuff and it takes longer for us to get iPads that are that much better.

    The obsession some dude has with Jim’s purported obsession with who is first completely misses the point of these articles. Let me spell it out for you dude from my perspective:

    1: We’re sick of RIM talking smack about Apple and pretending they have a superior tablet when they have squat.

    2: It’s darn funny that RIM has kept this up for so long, and have so little to show for it – EVEN IN THEIR PROMISES let alone their actual products.

    Same thing happened with their phones. Promise the sky, produced photos that suck compared to the iPhone. I know one single person who loves the new touch screen Blackberries. But the guy is just the kind of contrarian personality who takes the oddball point of view as his own just to be different so he can gripe at what’s popular. Unfortunately for him, his wife has now seen just how bad Blackberry is and she’s bought an iPhone and is planning to get a MacBook Air and dump here PC from work.

    • Respighifan

      Sorry, but after my kid’s iPod burned out in months and after paying an outrageous sum of money for an iPhone that was a poor phone we went and got Berries.

      Iphone lovers ignored all the crap elements of the iPhone and that is their choice – some people choose Berries in the same way.

      Apple talks smack about RIM all the time – how you can possibly say that RIM smacks Apple without noting the snivel-sneer tone of Jobs as he derided RIM and other companies repeatedly makes you disingenuous at best…

      • Pandora

        Way OT to Respighifan: If you like Respighi, my might chuckle at this article I found a few days ago:


      • RIM gives the entire tech community, much less Apple, a lot of material to make fun of. And everyone hears the tone of voice they project. Glad your BB’s are working out for you.

      • “Sorry, but after my kid’s iPod burned out in months and after paying an outrageous sum of money for an iPhone that was a poor phone we went and got Berries.”

        That iPod anecdote is a single data point. I had a first gen iPod that I used to serve hold music at my wife’s vet clinic after I replaced it with a higher-capacity version. It ran non-stop for three years before the hard drive finally died. And that was after it served for years as my every-day music listening device.

        Two weeks after I got my iPhone 3GS I dropped it in a swimming pool. I put it on my dashboard in the hot sun for a day to dry it out and it has since worked great for almost two years. My wife dropped hers in the toilet and aside from the proximity sensor not working any more it’s in great shape.

        When I saw “Berries” all I could think of was “John Smallberries”. I loved Repo Man.

        • I still have my first iPod (4th gen., 20 GB) and it works like a charm. I gave it to my little sister for a while when I bought the 5th gen. iPod and after short time of having it, she dropped it and the hard drive went buh-bye. A call to Apple, an honest description of the event and they repaired it for free, even replacing the by then 2 years old battery.

          See, for every negative anecdotal evidence, there is a positive one to counter it. You can say what you want about Apple, but at least they’re honest when it comes to their goals —making shit loads of money — and they are very customer-oriented and they deliver.

        • “John Smallberries” was from Buckaroo Banzai, not Repo Man.

          I now return you to your regularly scheduled programming…

          • Oh, duh. Well I loved both those movies.

          • Oh, duh. Well I loved both those movies.

      • Vamsmack

        Calling them Berries actually reminded me more of Dingleberries sort of apt too when you think about it.

        A new Blackberry costs the same as an iPhone 4 go and have a look at the feature set and then tell me an iPhone is outrageous.

        RIM started this and whilst that sounds childish they were openly hanging shit on the iPad touting all these features their unicorn pad was going to have. Until they release final specs and ship a product they need to STFU.

        RIM needs to take a page out of Apple’s playbook(ohhh shit!) and just ship awesome products announcing them a few weeks at most before they’re available otherwise it’s just some shoddy drawn out foreplay before they fall asleep leaving everyone unsatisfied.

      • Anonymous

        P.S. iPods come with a one-year warranty, right?

  • Respighifan

    Spare us – the interviewers were out for blood. Sorry, but Apple has disappointed – anyone who calls iPad2 a leap is a joke – Apple hypes that device and Americans run around like a bear cub with its first hard-on…

    • Actually Apple doesn’t hype their devices, they don’t have to.

    • Spare me. Those interviewers were trying to do their job, which is to get straight answers from a highly-placed, influential subject who had nothing substantive to say. If I was the most faithful RIM investor on the planet, I’d certainly want better answers about the direction that company was taking than Lazaridis gave.

      Of course, if I was a marketing astroturf commenter, I’d say anything to defend the company. Someone here certainly has a hard-on for something.

      Smart reviewers are calling the iPad 2 what it is: an iterative improvement. The hype you’re referring to mostly takes place in the press.

    • If you have some time to spare look-up “Porter Generic Strategies” and keep in mind that RIM’s current playBook strategy very closely resembles “Stuck in the Middle”.

      Then you should reexamine this post and the title.

      Hint: RIM has two CEOs that actually advance this strategy. They’re fucked.

  • Biggest waste of my time…I thought there would be actual information that may have dissuaded me from buying the playbook this summer…I think now I’m just going to get it in April.

    • Please come back after you’ve owned it for a few months and tell us how it worked out for you. Seriously. I’ll specifically want to hear about how easily the device sets up and runs different kinds of software.

    • I’d like to second what Moeskido said: Please buy one, use it and then come back and tell us about your experiences with the device.

      A piece of friendly advice on the side:

      Right now RIM plans to provide a colourful potpourri of software for the playBook to appeal to a large group of potential customers; I wonder if they will keep this up, or if they’re going to reduce the number of frameworks to the ones that are popular in their opinion after a while.

      If indications of the absence of a clear platform strategy don’t dissuade you from buying a device of this kind, you might find yourself in the position that you can’t update your playBook, because RIM decided to drop support for Android apps, or Air, or Flash for whatever reason and you won’t be able to run your favourite piece of software anymore.

  • Vamsmack

    How are emails handled on the Playbook? Contacts? Calendaring?

    The only compelling thing about the playbook is the way they compel you to buy a compatible Blackberry to enable this sort of functionality. That my friends is their strategy it’s the ‘Would you like fries with that?’ of Blackberry purchasing.

    • Anonymous

      More like the other way around. they aren’t trying to use the Playbook to get you to get a phone but going after those that love their Blackberry by saying ‘here’s a tablet that was made to fit with it’. And if they stuck with that then they might have something. Market it to businesses and forget the general public. But they can’t do that. They have to keep trying to get ipad style markets when they don’t have a product for that group

      • Precisely! I am a loyal blackberry customer and one of my primary reasons to get this is to have the data on my phone on a tablet…plus all the other bells and whistles we all expect in new technologies. :p

        • There are two aspects to this that I’d like to point out:

          1. This way of tying essential functions of the playBook to a Blackberry phone, basically reduces the tablet to an accessory of the phone. If you and other potential buyers can live with that, go ahead. But: This kind of combination already existed and failed with the Psion Netbook Pro and the Palm Foleo.

          2. What’s going to happen once you buy the playBook, is you walking into a golden cage that’s called ‘platform lock-in’. It’s something that we Apple users are very familiar with. It has its perks but also some downsides. You should get used to the thought, and make yourself comfortable.

  • In case anyone needs further indication of what RIM’s management is thinking, Horace Dediu translates over at his Asymco blog: http://www.asymco.com/2011/03/25/understanding-rims-tablet-platform-app-strategy/

    I like the commenter who said that Balsillie’s rambling sounds as though he’s “resigned to his fate and contemptuous of where the market has gone. It’s like Steve Jobs pissed in his pool.”

  • I linked to this far far up this thread, replying to some trollish commenter.

    I was amazed at the passionless translation Dediu managed to produce. I’m used to management-speak — I hear it more often than I would like — and had I translated this jibberish, the result would’ve contained the utter resignation I read between the lines of Balsillie’s words.

    “We don’t fucking know what the market wants, so we’re giving it everything at once.”

    Or something like that 😉

    • Exactly. It almost seemed like Balsillie was MAD at his own customers for wanting a wide selection of apps. You want your tonnage (disparaging reference to apps)? We got your tonnage and it’s gonna suck!!! That’s what you get for wanting apps! Bad consumer!

  • airmanchairman

    Even with Apple products, which I rate highly due to the company’s vertical integration, obsessive focus on user experience and product quality, I rarely if ever at all buy first generation or version 1 products.

    As such, there is no way I will put my shekels down for a product that has its 2 main bullet points as Flash compatibility (to arrive real soon) and 4G cellular network capability (which will require a tablet that I buy now to be sent back to have the chip retro-fitted). I’m looking at you, Motorola Xoom…

    As for the PlayBook, pass for now, until the horizon clears and its pretty certain what’s real and what’s just CEO-spewed fantasy.

    The only thing stopping me from getting the iPad 2 right now is the worrying rumour that Apple’s going to speed up its refresh rate and come out with an Autumn (fall) or Winter/pre-Xmas iPad upgrade to coincide with iOS5.0.

  • I fail to understand your obsession with RIM. Clearly the tablet competition is coming from Android, not RIM (hence the reason RIM felt it had to add Android emulation/compatibility to have something marketable).

    • Competition has to come from RIM or HP or Motorola, not Android. Unlike iOS, Android is not a singular OS.

  • Rob

    I am primarilly a business user. The reason I’m going to buy the playbook when it comes out, is the New OS, the encryption and instant email. All the reviews of the functionallity of the hardware and the OS are good. I need a device that can process puchases securely and that protects my customers and clients info. I need a device that can access the web the way my laptop can. I need a device that can work with other platforms and programs without having to pay tribute to Apple everytime need to interact with mainstrean software like MS Office or Adobe.

    I have a iPad2 that I will use with SQUARE with to process orders with until I get the Playbook. I will tolerate the iPad as a business tool, until I get the Playbook.

    To me, Apple is like a servant who takes its master for granted and even dictates to its master. I need a business tool that serves me versus a iPad that demands that I cater to it. The ipad has too many limitations for me or any business person.

    RIM is smart to make its device universal. Being able to tether to my BB is a big advantage, not limitation.

  • Anonymous

    I think RIM should have taken the time and resources to find and create proprietary in-house KILLER APPS from way earlier to be available at launch.

    Take a page from Apple. Steve Jobs took more time explaining GarageBand and iMovie than he did talking up the iPad 2.

    Nintendo always dumps heavy R&D and money into Mario before launching a new console.

  • Ltamnedrob

    I am someone who has been on the inside (as a vendor). If you think they have their act together, then your are wrong. I work with their marketing team and they alone are not a cohesive team. Each person seems to have their own agenda. They beat up their vendors, are difficult to work with and they act as if they are coming out with the most important launch since the laptop. RIM is sorely lacking leadership in all areas of their business. Why anyone would tolerate the egos on their marketing team alone is beyond me. And yes, they are all scared shitless. If PlayBook is a bust it’s goodnight for RIM. I hate to say it, but they will crash a burn. And for my team, we will be quietly laughing in the corner since we all know they could have had a winner.

  • Dezz001

    Short and Sweet: I’ve read many of these blogs for the last week or so and I keep hearing the same thing, Apple people (I am one myself) keep bashing RIM people (I am one of them too), and the Apple people pick and choose the RIM features that they believe is weak compared to Apple, however, they seem to never mention RIM’s strong features and write them off as not important. Why not let us all wait until April 19th, get the PlayBook in our hands, and make our comparison videos. We can take it from there. Oh yeah by the way, does anyone understand Business 901 on here, Joint Ventures. 🙂

    • Steve

      I waited. I used it in Staples. I filmed 10 seconds of video and then spent 2 mins fiquring out their shitty menu to play it back and Finally I see MEDIA and the thumbnail of my video and I press it to play and it says MEDIA Error!!! Hahaha ababa ah Hahaha

      What a piece if shit. No video on the Device played