∞ Valve marketing VP dishes on ‘worthless’ agency marketing

Valve, makers of the soon-to-be-released game Portal 2, has a dim view of the value of ad agencies. Marketing VP Doug Lombardi says:

“With the Portal 2 ad, we play tested it and were able to make changes during production. With an agency, those types of tests are too often left to a post-mortem – at which point, the value of those realizations is pretty close to worthless”

Portal 2 is expected out in April for Mac, PC and consoles. PlayStation 3 users who buy the console edition of Portal get the Mac and PC versions for free.

Valve disappointed in ad agencies for marketing, ‘almost worthless’ [IndustryGamers]

http://www.aefing.com A.X. Ian

Most big Ad agencies are staffed with the same caliber of MBA middle managers who are choking the life out of companies like Microsoft. And their egos are supercharged. So there is little wonder why their clients are not seeing any tangible results.
http://twitter.com/Moeskido Moeskido

Hilarious. Big agencies are often the boutique that sells you painful shoes that fall apart after a few weeks. But they sure make you covet those shoes.