∞ Microsoft kills the Zune

The major competitor to the iPod — or at least what they hoped would be a major competitor — Microsoft’s Zune, is dead.

[ad#Google Adsense 300x250 in story]According to a report on Business Insider, Microsoft is killing off the Zune, ending the run at what the company hoped would kill Apple’s iPod. Microsoft will reportedly sell off existing inventory, but will not introduce any new models.

The Zune could play music, video and podcasts, similar to the iPod. However, despite its best efforts, Microsoft could not make the Zune the cultural phenomenon that Apple product with the iPod.

Business Insider theorizes that the best parts of the Zune software can be put into Windows Phone 7 and Xbox.



  • http://crankygeek.com Jack Brewster

    I wonder if they’ll completely kill the Zune Marketplace on Xbox, or rebrand it.

    • http://mangochut.net/ mangochutney

      That’s a good question, and brings to light my only complaint about paid-for media subscription services: Once the service is gone, your music is, too.

      • http://crankygeek.com Jack Brewster

        c.f. PlaysForSure, right?

        • http://mangochut.net/ mangochutney

          Holy Shite, am I glad that I always had higher expectations concerning audio quality then to use WMA.

        • http://mangochut.net/ mangochutney

          Holy Shite, am I glad that I always had higher expectations concerning audio quality then to use WMA.

  • His Shadow

    Part of me wants to gloat, but the blood of the fallen has been greasing the wheels of the iPod for almost a decade now. Just another piece of roadkill.

    • http://mangochut.net/ mangochutney

      And it could’ve been so much more…

    • http://mangochut.net/ mangochutney

      And it could’ve been so much more…

  • http://mangochut.net/ mangochutney

    The story of the Zune was one of a good idea well conceived, badly executed and cowardly marketed.

    So long, and thanks for all the fish.

  • http://twitter.com/dantronical Dan

    “However, despite its best efforts, Microsoft could not make the Zune the cultural phenomenon that Apple product with the iPod.”

    Jim, I like your articles! But you need to proofread. This is not a sentence.

  • http://twitter.com/dantronical Dan

    “However, despite its best efforts, Microsoft could not make the Zune the cultural phenomenon that Apple product with the iPod.”

    Jim, I like your articles! But you need to proofread. This is not a sentence.

  • http://twitter.com/dantronical Dan

    It seems like Mr. Softy kills more product than it introduces these days.

  • http://twitter.com/dantronical Dan

    It seems like Mr. Softy kills more product than it introduces these days.

  • Anonymous

    …and another one bites the dust…

    It’s funny because in the scheme of things, I’m not sure the iPod is even that relevant to Apple anymore. Sure, they’re still selling well, but there hasn’t been much innovations in iPods specifically with the exception of that which comes as a simple by product of the iPhone. Even the iPod touch is probably more about the games and other apps than it is about the music at this point. The growth is over for the iPod. Apple’s current growth engine is the phone and now tablet market. The point being, the music player market is saturated, not much room for anyone else at this point and there isn’t growth in that market specifically. It makes sense for competitors to drop off.

    • http://twitter.com/Moeskido Moeskido

      Keep in mind not every demographic that finds a use for the iPod touch will be interested in games. iPod is still Apple’s gateway drug for users to get accustomed to IOS devices. There are lots of people buying the iPod touch for games, apps, music, podcasts, and movies… many of whom then move on to iPhone and iPad.

    • Anonymous

      There is an iPod inside every iPhone and iPad, so iPod growth has actually increased, not slowed. An iPhone buyer who buys music from iTunes and plays it with the iPod app on their iPhone is still an iPod user. We have physical and virtual iPods now, but again, way more of them than ever before, and growing faster than ever before.

      What you have with Zune is a product that should have been a Zune application on Windows phones right from the start. It’s an embarrassment that Microsoft copied Apple so literally that they made non-phone Zunes when they already had a phone product.

  • http://www.theuniversalsteve.com Anonymous

    Q: What’s the opposite of “firing on all cylinders”?

    A: Microsoft

    • http://mangochut.net/ mangochutney

      Right fucking on!

      Aaand:

      Q: What’s the equivalent of firing blanks on all cylinders?

      A: Google

      snicker

  • Anonymous

    Jim, your article’s title needs correction. It should read: “Apple iPod kills the Zune”

  • Nick

    when I saw that they were selling songs for “Zune Points” instead of actual dollar amounts, I knew then and there that MS would never ever get it. Actually I knew that before but it looked like they were trying to change and actually innovate.

  • http://twitter.com/Moeskido Moeskido

    Does anybody know where I can get this Zune logo tattoo removed?

    • http://mangochut.net/ mangochutney

      Just tattoo one of these over it and nobody will ever know. :D

    • Anonymous

      Just get a Windows Phone tattoo done around it, and in a year you can get a Nokia tattoo around that and a year later, wrap the whole thing in a tombstone.