∞ Report: Apple may be working on prepaid iPhone

Apple’s iPhone has increased in popularity since it was first released a few years, but some see it as a expensive phone that’s not affordable for everyone. Apple may be working to fix that.

[ad#Google Adsense 300x250 in story]According to Toni Sacconaghi, an analyst with Bernstein Research, who met with Apple’s COO Tim Cook, Apple doesn’t want it’s products to be “just for the rich.”

In a research note to clients on Monday, Sacconaghi said that Cook also told him that Apple “understood price is big factor in the prepaid market.” The prepaid market may seem out of Apple’s realm, but Cook said that Apple was “not ceding any market.”

iPhone 4 CamerasCalling China “a classic prepaid market,” Cook said Apple executives had spent a lot of energy understanding the market, according to the Wall Street Journal.

Like it did with the iPhone handset and iOS, Cook said the handset distribution model was “poorly constructed and that Apple would look to ‘innovate’ and do ‘clever’ things in addressing that market.”

Some interesting times ahead.



  • http://twitter.com/Moeskido Moeskido

    I very much hope this is true. Pay-as-you-go is the only way I can justify the cost of a mobile phone, considering how few calls I ever need to make or receive.

  • http://twitter.com/zweigand zwei

    Or they could just make an iPod Touch with 3G. Either way, I’m not spending money on a second iPhone for our house. Right now I carry an iPod Touch and a craptastic $20 Samsung goPhone. I pay $0.25 a minute, but I talk so little that there is no way I could justify even the smallest plan.

    $70 a month? pfft. The past 3 years I have paid $100 a year.

  • HEADHUNTER0001

    if straight talk cornered the iphone with there 45 for unlimited everything ofcourse xtra for 3G 4G