∞ iPad looms large in Super Bowl TV ads

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While Apple didn’t buy ad space during Sunday night’s Super Bowl XLV, its presence could certainly be felt in two advertisements than ran during the event: one for Motorola and the other for The Daily.

[ad#Google Adsense 300x250 in story]Motorola used its time to introduce the Xoom, a forthcoming Android 3.0-based tablet set to compete directly against the iPad. The ad, evocative of Apple’s legendary “1984″ spot, shown during Super Bowl XVIII 27 years ago, depicts a drab, gray world populated by workers in hoods and wearing white earbuds, presumably meant to reference users of Apple products. One iconclast stands alone, ready to use his Xoom to win the heart of a pretty girl.

The Daily is the new daily news publication produced by News Corp. Unveiled during a press event in New York last week, The Daily is, for now, anyway, an iPad exclusive. And while neither Apple nor the iPad are ever directly referenced, the ad shows The Daily being used on the iPad.


  • http://twitter.com/Moeskido Moeskido

    Motorola’s work sure looks ground-breaking. That is, if the ground you’re looking at has already been broken. That spot not only rips off Apple’s, it adds several clue-hammers for all those stupid customers who’ll be watching it.

    Wasn’t it Motorola’s CEO who said “they’re not just going to walk in” about the iPhone just before its release?

    • Alan

      I think that was the Palm guys. Moto were the ones who said “how are they going to deal with us?” when asked how they would deal with apple and the iPhone.

      • http://twitter.com/Moeskido Moeskido

        I stand corrected. The business-school trash-talk and bravado all sounds the same to me after awhile.

  • Alsm

    Very lame commercial. Must also be a lame product.

  • Vi

    not very original.. a new product that looks like an old product… what is ground breaking here?

  • PhillyG

    “what is ground breaking here?” It has a camera. Watch it interact with the bouquet!
    [/sarcasm]

    This is way better than the Rockr.

    /* Sarcasm did not end for some reason. Must fix */

  • http://www.basilweb.net Anonymous

    Even one of our local schools played an ad during half time that featured iPad. Big letters stated that it was not an iPad commercial. They are giving out all their textbooks on an iPad.