∞ Adobe: Apple incites, condones negative campaign against Flash

Adobe CTO Kevin Lynch lays much of the blame for Flash’s recent woes with the media directly at the feet of Apple.

[ad#Google Adsense 300×250 in story]”I just think there’s this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it,” Lynch said in an interview with Fast Company.

What’s interesting is that the interview was about an Ars Technica MacBook Air review that showed not having Flash installed saved almost two hours of battery life. However, Lynch doesn’t agree with the findings of the review.

“It’s a false argument to make, of the power usage,” Lynch explains. “When you’re displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses.”

Apple could have taken that little tidbit of information and run with it, but it didn’t. In fact, Apple hasn’t said a word about the review or how Flash works on its new portable.

It is important to note that Apple ships the MacBook Air without Flash preinstalled. Of course, Apple’s iPod touch, iPad and iPhone don’t support Flash natively at all, although third-party apps have been showing up on the App Store that do enable the technology.

  • tomvons

    > iPod touch, iPad and iPhone don’t support Flash natively at all, although third-party apps have been showing up on the App Store that do enable the technology


  • Poor Kevin. Looking for scapegoats in all the wrong places.

    That reminds me of a country song…

  • I think the single most damning testimonial or review of Flash was the demonstration of 10.1 running on Android 2.2 in Gawker, I believe, that showed it sputter, halt and die on video. Seriously, Adobe is deeply in denial on this. People don’t need Apple or Steve Jobs to point out the problems with Flash. Most everyone experiences the troubles of Flash and also of proprietary software that stands between them and content. Come on Kevin Lynch, quit whining and deal with the facts and reality of this matter. I worked in software development and it is so typical for failed programmers to point the finger of blame rather than fix their bad code especially when you have an industry standard like HTML5 staring you in the face.

  • “If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses.”

    That is humorous at best. I can watch Youtube in HTML5 without taxing my processor, good luck doing that with Flash.

    Adobe is pointing the finger at everyone else rather than addressing the obvious software problem. Look how Flash runs in Windows, it barely touches the CPU. Meanwhile in Mac OS X, a Flash video makes my fans go haywire and causes immense slowdowns. How they can ignore this is mind boggling.

    • Lawrence Velázquez

      That’s a matter of hardware-accelerated video playback versus animation, but it doesn’t mean that Adobe is off the hook.

      Let’s assume that future HTML5-based animated advertisements tax my CPU more than Flash. This does not invalidate the assertion that Flash is a piece of crap that currently overtaxes my CPU.

  • Lawrence Velázquez

    I can’t remember the last time I saw a company whine so much. If you think Apple’s lying about Flash, prove it. Show us something. Release good product.

    Of course, painting any negative commentary as mere hating conveniently shifts the blame.

    • Lucas

      indeed. Apple has said barely anything of late but Adobe whines that it’s all Steve Jobs just hating on them. They say that everything negative about Flash, especially on Mac OS X is wrong but offer no proof. And so on

  • Eric

    Adobe really, really doesn’t like being told they’re wrong. It’s as simple as that. They bet their future on Flash. Air, Flash Pro, Catalyst, etc., etc.

    Farm-betting is always a dangerous enterprise. What they need to do is to create a clean way to transition to whatever the future is no matter which way it goes. That means HTML 5, Flash, Silverlight, or magic fairy dust.

  • John

    Try this experiment: 1) open Activity Monitor 2) open Safari and go to http://sublimevideo.net/demo 3) play the video and notice activity 4) play the same video in Flash (link lower right)

    Then try something like Gatorade.com and see how that affects activity. While you’re at it, set your battery monitor for time and see what happens for those various windows.

    You don’t have to believe anyone. Just do the experiment.

    • Eric

      For me:

      Flash: User: 20.43% System: 8.39% Idle: 71.18%

      HTML5: User: 14.12% System: 3.87% Idle: 82.00%

    • Jonathan

      The results of this simple test are simply astonishing ! The flash player pluggin sucked up over 70% of CPU usage while Safari was around 15-20% The HTML5 version peaked at 38% !!

      • Eric

        My 2008 Mac Pro has 12 gigs of RAM and dual four-core 2.8 GHz processor. What are your computer’s stats? It must have less RAM than mine, to explain the wide variation of performance between the two. Flash had much less impact on my computer.

        • Jonathan

          All I have is the imac 21.5 inch stock.. bought last year

  • bw

    Maybe Microsoft should go ahead and acquire Adobe so that they can work on their FUD-Fu together.

  • HTML5 is working in every browser despite platform or hardware in exactly the same way, it gives you a flexibility and creative freedom. Third party plugins are dying out it does not matter if it is Adobes Flash, Real or Windows Media Player or Quicktime. I want to pick up any device I have and have the same browsing experience. And exactly that is what HTML5 gives you, Period.

    • Smegma

      You are a moron, period. HTML5 isn’t a finished standard yet, from the desktop browsers only a couple support it. It takes years until it has near 100% penetration.

      • Vamsmack

        What an apt name there Smegma.

        The main browsers support the core parts of the HTML5 standard. IE being the obvious exception.

        CSS 2.1 isn’t a finalised standard should we not be using that?

        Firefox, Chrome, Opera & Safari all support the key parts of the HTML5 spec and they’re constantly improving that support. IE9 will bring a lot to the game as well. Flash doesn’t have 100% penetration it something that just doesn’t exist.

        For those who care http://caniuse.com/ is a great resource for people wanting to know what browsers support specific elements of HTML5 CSS3 SVG and other new web technologies.

  • Tom

    Why everyone think HTML5 so great. Let take iPhone as an example, some website or ads we can’t visit because iPhone do not have the Flash. So you tell me what’s really so great on HTML5. If HTML5 is better than Adobe Flash we should can view any website,ads and video on iPhone. I’m not said Flash is very great,it’s had some problem as well,please just find out some solutions to make Flash more better or up to Apple software standard,so Apple can team with Adobe together to make outstanding software that everyone can really used.

    • Lucas

      we would be able to view everything, if folks were using HTML5 on all sites. But they aren’t yet. So you will have issues.

      however a number of sites are embracing html5 and other non flash tech so they don’t miss out on the whole iphone/ipad audience. heck even the porn industry is going html5 over flash

    • Vamsmack

      The big area people are really applying this technology is in the Video and Audio tags so we can serve up video & audio without the use of Flash and then have Flash as a fallback solution for those browsers which don’t support HTML5 or the other way around and have Flash as the primary and then fall back to HTML5 for those browsers without the Flash plug-in.

      The sites which use Flash only alienate the users who have iPhones, iPads etc. They either need to serve up an alternative version of the site or just not have those users see the site. The reason people are using HTML5, CSS3 etc is that you can implement graceful degradation for all browsers which mean that on all levels right from the most up to date browsers right down to IE6 the user is shown a similar site or can see the content. Without coding a completely separate site you can’t do that in Flash.

  • Lars Pallesen

    Can you please explain which hardware component PC’s have that can accelerate Flash playback that Macs supposedly don’t have? As far as I know Macs have the excact same hardware inside as every other PC out there nowadays? Same Intel CPUs, same GPUs from NVidia and ATI?

    • Eric

      They have different drivers for graphics, etc. That easily explains the difference.

  • Carl

    OK. Let me help Kevin out… I was a Director/Lindo developer from 1994, then later a Flash develop until 2007. Yes, in my usage Flash quickly drains the battery of a MacBook Pro, and instantly causes the cores in my desktop Mac to heat up. And it constantly crashes my browsers whether Safari or FireFox. Shouldn’t be too hard for Adobe to get empirical data if was genuinely interested in doing so.

    I have years invested in this platform and yes, I no longer want it to live.

  • Obvious!!

    A Ferrari ( Flash) needs more Fuel than a small car (iphone).

    • A Ferrari that goes 10 feet forward, stops and waits to refuel for 30 seconds then goes 6 more feet and stops and waits for fuel for 23 second than goes 15 feet and stops and waits, and so on and so on… yeah right. I suppose Steve Jobs would get all snarky about that too.

  • Cristian Rodriguez

    Negative campaign?? The only time my browser crashes you can bank on finding the word Flash on the crash log. Sorry Adobe, but this has little to do with Apple and a lot to do with crummy resource hogging technology, and this is coming from a Flash content developer.