∞ 54% of web video is now HTML5 compatible

Apple CEO Steve Jobs made, what some might consider, a risky decision by excluding Flash from the iPhone and iPad in favor of HTML5, but significant growth rates of the standard shows he was on the right track.

[ad#Google Adsense 300x250 in story]According to MeFeedia, 10 percent of all video on the Web was HTML5 compatible in January 2010. That grew to 26 percent in May, right around the time the iPad was released.

With its most recent numbers, MeFeedia says that now 54 percent of web video is now compatible with HTML5. That’s growth of more than five times since the start of the years.

The company notes that Flash is still the dominant player for desktops, but mobile devices are driving HTML5 growth. That would be the iPhone, iPad and some Android devices, as well.

MeFeedia’s index includes over 33,000 publishers including Hulu, CBS, ABC, YouTube, Vimeo, DailyMotion and others.



  • tomvons

    Source? I can’t find crap on MeFeedia’s site…

  • Constable Odo

    So, maybe in another year, 70% of all videos will be in HTML5. That’s decent progress. I’m only interested in watching mobile video. They can keep the Flash ad banners since I don’t want to see them, anyway. I’m sure there are still a lot of Flash lovers out there. I’m not sure why, though. What difference does it make how the content is delivered as long as you can view it? I just figured that with HTML5, users with older and under-powered mobile devices would be able to watch videos without needing Flash. That would be good for users, wouldn’t it?

  • http://www.thegraphicmac.com James

    54% of the the pages they checked use HTML5, since there’s no way on earth they can poll every page on the web. In reality, they used just over 30,000 sites, and only videos that used the video tag (H.264 encoded) videos to “extrapolate” their findings.

    I never trust statistics, but garbage like this really reminds me why. I don’t doubt HTML5 is growing rapidly, but 54%? C’mon….

    • Daniel Swanson

      I never trust skeptics. And 54% is a little more than half-FULL!

  • Vamsmack

    Unfortunately there is a few things holding back big sites from fully embracing HTML5 video namely DRM and Pre Roll advertising.

    They are making progress and I have seen some examples of preroll advertising working, I think YouTube has this now in their HTML5 beta but a lot if not all of their content partners videos are still in Flash format due to the advertising. DRM is a big one for major content producers which Flash supports and HTML5 does not. DRM is something a lot of the major players will look for before making the full move to HTML5.

    Because with HTML5 you need to effectively have 3 source videos to serve up being H.264, Ogg Theora and to a lesser extent(but could become big) WebM it does require more time for content producers to produce this content in 3 different codecs/containers instead of just using Flash.

    Once they nail advertising integration into HTML5 video it’s usage will skyrocket.

  • Paul

    Percent is an important factor. However, it is the higher traffic sites that matter the most. Most of those sites have converted. This skews the data more in Apple’s favor.