∞ Apple to hold "Back to the Mac" media event October 20

Apple sent a note to media on Wednesday about a media event the company will have on October 20, 2010.

[ad#Google Adsense 300×250 in story]The event, dubbed “Back to the Mac” invites media to “Come see what’s new for the Mac on October 20, including a sneak peek of the next major version of Mac OS X.”

The event will be the first time Apple has really discussed the Mac or Mac OS X in 2010 and what it plans for the future of the platform. Apple’s annual Worldwide Developers conference in 2010 focused on the iPhone and didn’t have much to do with the Mac at all, which angered some developers.

The event is being held at the company’s Cupertino campus.

  • John David

    Nice to hear! I’m hoping we get some news not only on some new hardware for the Mac Pro, but some software updates for all the apps in Final Cut studio, especially a much needed update to DVD Studio Pro. Some of us still author for optical media, not everything can be delivered via the web all the time.

    Chance for a native Blue-ray burner Apple?

    Ya, I know, I won’t hold my breath!

    Still, this is great news & I look forward to see what Cupertino has in store for 2011.

    • Jim Dalrymple

      I agree with SamuraiArtGuy. I think that ship has sailed.

    • Oluseyi

      Final Cut Studio needs 64-bit and Grand Central Dispatch support, stat. A native Blu-Ray burner from Apple isn’t ever going to happen, IMO, but DVD Studio Pro needs to have comprehensive support for the format. We can buy our own third-party drives just fine.

      Otherwise Adobe will maintain its stranglehold grip on media production software for quite a few of us. Photoshop and Illustrator remain without peer, and Motion isn’t ready to compete with AE yet, but Final Cut Studio could take Premiere Pro if Apple gave it some actual support.

      • Jim Dalrymple

        Very good points!

  • satcomer

    Why now? Maybe it wasn’t ready to show just yet at WWDC? On this same thought we might see a GM by WWDC 2011.

    • The Cappy

      Why now? I think that complaint would make more sense if this event were being held the week after WWDC.

  • Jerry

    64 bit iLife 11 ?????

    • satcomer

      I wish!

  • Perry Clease

    In addition to Lion and pro apps I wonder if we will see new iLife and new iWork apps as well.

    Coming just before the Christmas shopping season it would also be a good time to announce a new iPad.

    Hmmm, FaceTime between an iPhones, iPad, and Macs?

    • Lucas

      Given that it is back to the MAC and they just had a big iOS event last month, I’m thinking there will be no mention of a new ipad, new iphones etc.

      I also think that the main focus will be software. Mac 10.7 preview, ilife, iwork, pro apps, perhaps something about mobile me and the new data center.

      As for Mac hardware, I’m guessing no. I really think that the Air is dead. Aside from the camera, the ipad has covered all the bases on all the functions the Air can do well. They can’t really add much in terms of power and keep the form so what’s the point. My guess is that it will stay frozen as is until ipad 2.0 comes out with more storage, ram and a camera (or maybe two) and then goodbye

      • Typing more than 50 to 100 words ain’t too fun on the iPad…

  • It’s about time! I hope new Macs are released too but I am convinced Apple has moved onto a once-yearly hardware update schedule.

  • @ Jim

    > “Chance for a native Blue-ray burner Apple?”

    I wouldn’t hold my breath either. Steve hates Blu-ray. Ain’t gonna happen.

  • BoredInOttawa

    Given how much money Steve’s making off of all us silly folks converting our Pixar DVD’s into Pixar BluRays I find it funny to imagine that steve still hates BluRay…


    I for one would very much like to see FaceTime between Mac’s and iDevices

  • Eric

    Note the Apple in the logo is flipping. New MacBook Air with a rotating screen?

    Nope. Not gonna happen.

    As for OS X 10.7 Lion (that cat’s now out of the bag) I’m hoping for:

    1: New file system (but it’s probably too early since they gave ZFS the thumbs-down) and improved Finder.

    2: More resolution independence.

    3: One version of Quicktime

    4: Wireless sync with iPads and iPhones and iPods.

    5: Built-in espresso dispenser in Mac Pros, making them more green by utilizing the heat they generate for another useful function.

    6: That they figured out what’s wrong with my Mac Pro so they can fix it! (Actually, should hear tomorrow.) :p

    • Peter V.

      I’m over OSX – bring on OS 11!!!

  • David

    OSX 10.7 with built-in IOS app support & Apple TV Integration USB 3 on new iMacs iLife

  • Walter

    Yay, my birthday!

  • brian gillespie

    Sweet, should be new Final Cut, iLife and iWork coming too.

  • I’m expecting they will move away from the OSX branding and talk about a new Mac OS that is something of a hybrid between Mac OS and iOS, incorporating more touch screen interface features from the iOS and more of the closed system mentality, of iOS, moving over to the Mac.

    • I can’t believe there is going to be a Mac App Store. Will it always be just one of many places where you can get your Mac apps or is this just the beginning of something that will ultimately be the only portal for Mac Apps, and a portal that is regulated by Apple?

      It looks like Apple is laying the ground work for making the Mac a more closed system like the iOS.

  • Wait for Microsoft people!

  • Sponge

    I’ve wondered for some time when they would roll out “Lion”, because it would seem like that would be the last incarnation of OS X, at least from a branding standpoint. Because after you use Lion (with it’s King of the Jungle status), isn’t everything else a step down? Cougar, Lynx, Bobcat…all sound pretty weak compared to Lion. And it has been a decade now, maybe OS X is on it’s way out?

    • I think you’re right. If Apple is touting a Loin image coming up to this event, we are probably going to see the last iteration of OSX before Apple moves to an all new product identity for the OS on the Mac.

  • Dot

    What I would like to see is an updated trackpad interface with the Mac where it acts like an iTouch. I would like apps on my iMac and to be able to touch the trackpad in order to open them as well as opening other programs. I’d like to move further away from a mouse.