I am in San Francisco for Apple’s annual music event and will bring you live updates from beginning to end. The event is underway, so save this page, share it with others and enjoy the show.
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11:26 am
That’s it folks. Thanks for coming by!
11:23 am
He’s playing a song called “Wedding Bells” that the band is currently working on. He said he doesn’t know if it will make it to the album or not. This may be the only time it ever gets played live.
11:22 am
He just played two songs on the piano and looks like he’ll play one on the guitar now.
11:13 am
Chris Martin is playing
11:12 am
Coldplay is coming on stage
11:09 am
This is the strongest line-up of iPods we’ve ever had.
11:09 am
Steve is reviewing all of the announcements from today.
11:08 am
You can pre-order the Apple TV today and it will be available in about four weeks.
11:08 am
Price of the Apple TV is 99 dollars. Down from 299.
11:07 am
US, Canada, UK, France Germany and Australia for content. More coming this year.
11:07 am
Steve just demoed watching a movie on the iPad and then stream it to the new Apple TV.
11:06 am
One of the things we can do with AirPlay is stream content from an iOS device.
11:00 am
Steve is demoing the new Apple TV
10:57 am
You can stream content from Netflix.
10:57 am
ABC and Fox are doing it now.
10:56 am
HD TV shows cost 99 cents to rent.
10:56 am
First run HD movies 4.99 rental.
10:55 am
You stream contant from your computer if you want it, there is no syncing.
10:55 am
There are no purchases on Apple TV anymore, it’s all about rentals.
10:54 am
It’s about music TV shows and Music.
10:54 am
HDMI, optical, Ethernet, Wi-Fi
10:53 am
We are introducing a second gen Apple TV that is 1.4 the size. You can hold it in the palm of your hand.
10:53 am
They want hardware to be silent, cool and small.
10:52 am
They don’t want to manage storage. They just want to watch TV shows.
10:52 am
They don’t want a computer on their TV. They go to the TV for entertainment.
10:51 am
Users want Hollywood movies and TV shows whenever they want them. And they want everything in HD.
10:51 am
Users love Apple TV.
10:51 am
Introduced Apple TV 4 fours ago, but it hasn’t been a real hit.
10:50 am
Actually, it’s one more hobby
10:50 am
One more thing…
10:50 am
iTunes 10 is available today
10:49 am
Ping is available on your iPhone, iPod touch too
10:47 am
You can preview songs or buy songs from someone’s feed.
10:44 am
Ping is open to 160 million users in 23 countries.
10:44 am
Over 17,000 concert listings.
10:43 am
You have the option to approve followers or let anyone follow you.
10:42 am
iTunes now gives you concert listings for artists on their page.
10:42 am
People can follow you on Ping. And you get custom charts on iTunes.
10:41 am
It’s social networking for music.
10:40 am
In iTunes 10 they announced Ping. It’s like Twitter and Facebook meet iTunes.
10:40 am
Focused a lot on discovery with this version.
10:40 am
If you have more than 5 songs in an album it shows you the artwork instead of just repeating the album name.
10:39 am
New logo for iTunes 10. Ditches the CD
10:38 am
iTunes 10 being announced.
10:37 am
iTunes people downloaded 11.7 billion songs, 450 million TV shows, 100 million movies, 35 million books.
10:37 am
Sorry folks, apparently this software doesn’t like the dollar sign in my posts. I’ll update the prices later for you.
10:35 am
Steve is showing the new ads.
10:35 am
They are all available next week.
10:35 am
8GB model 9, 32GB 9, 64GB 9.
10:34 am
You can FaceTime between iPhone and iPod touch
10:34 am
iMovie app works on touch now.
10:33 am
IT also has 40 hours of music playback.
10:33 am
Retina display in touch. Apple A4 chip, 3 axis gyro, iOS 4.1 with Game Center and FaceTime with front camera and HD video recording.
10:32 am
The new iPod touch is even thinner.
10:31 am
Over 1.5 billion games have been downloaded just to the iPod touch.
10:31 am
The touch has become the No. 1 portable game player in the world. It outsells Nintendo and Sony combined.
10:30 am
The touch has become our most popular iPod.
10:30 am
Nano comes in six colors and costs 9 for 8GB, 9 for 16GB
10:29 am
If you clip the nano upside down, you can rotate the screen. Very cool.
10:27 am
Steve is demoing the new iPod nano.
10:26 am
It has a 24 hour battery life
10:25 am
The nano is so small, 46% smaller and 42% lighter, we even put a clip on it so you can wear it.
10:25 am
The new iPod nano is touch based.
10:24 am
To make it smaller, we had to get rid of the click-wheel, so we did.
10:23 am
Now, let’s look at the iPod nano.
10:23 am
Shuffle comes in 5 colors and costs for a 2GB model.
10:23 am
Adding Genius Mixes to the shuffle.
10:22 am
It’s the best of the second and third generation iPods
10:22 am
Shuffle. The new iPod shuffle has buttons, voiceover and playlists.
10:21 am
This year, all new designs for every model.
10:20 am
We have never rested, we’ve always tried to make the iPod better for our users.
10:20 am
275 million iPods sold.
10:20 am
This is our music event, so let’s talk about iPods
10:19 am
iOS 4.2 is coming out in November. It will be a free update for iPad, iPhone and iPod touch.
10:18 am
Steve is showing multitasking using iOS 4.2 on the iPad.
10:17 am
AirTunes is being changed to AirPlay to stream audio, video and photos over Wi-Fi to other devices.
10:16 am
It will have wireless printing and something called airplay. He said we’ll talk about that later.
10:15 am
Sneak peek of 4.2 available later this year and it’s all about iPad.
10:15 am
iOS 4.1 will be available next week as a free download.
10:14 am
Project Sword will be out this holiday season.
10:14 am
The game is powered by Unreal. I loved that game!
10:13 am
They are showing how the multiplayer version of Project Sword works. Looks great.
10:12 am
They will releasing Project Sword
10:11 am
Epic Games President Mike Capps is on stage.
10:10 am
Features auto-matching if you don’t have any friends 
10:10 am
Game Center is all about multiplayer games.
10:09 am
HDR is built-in to iOS 4.1
10:09 am
HDR takes 3 photos in rapid succession. A normal photo, one underexposed, and one overexposed and combines them to make a better photo.
10:08 am
High Dynamic Range photos, TV rentals, Game Center debuts.
10:07 am
Proximity sensor, Bluetooth, iPhone 3G bugs are fixed.
10:07 am
We are introducing iOS 4.1
10:07 am
250,000 apps on the store. 25,000 of those are now iPad apps.
10:06 am
6.5 billion apps downloaded. 200 apps every second.
10:06 am
People are throwing around a lot of numbers about how many activations they have. We have 230,000 new activations a day.
10:05 am
120 million iOS devices shipped since we launched a few years ago.
10:05 am
Now I want to talk about iOS.
10:05 am
10:04 am
Remember when Macworld used to get 30,000 people. We have single days where we get over 1 million visitors.
10:04 am
Jobs says there are 300 stores in 10 countries.
10:02 am
He’s showing an incredible store in China. Wow, truly amazing,
10:01 am
Steve is showing a new store in France.
10:01 am
Huge applause for Jobs and Steve Wozniak. “My partner in crime is here today,” as he introduces Woz.
10:00 am
Here’s Steve
9:55 am
Their playing “Layla” acoustic version. Nice start.
9:50 am
Hi folks, I’m seated in the event. 10 minutes to go.