∞ Apple announces special event for September 1

Apple on Wednesday announced its September event for September 1. The event will be held at the Yerba Buena Center for the Arts Theater in San Francisco, Calif., according to the invitation received by The Loop. While the specific topic of the event wasn’t mentioned, the guitar image makes it pretty clear that it will focus around music.

Apple usually has its September event to announce iPods and other music items as it prepares for the holiday shopping season.



  • Tom

    If the iTV can access the iTunes App store, well, Netflix is waiting. So, a one time $99 charge for the device, and then just $8.99 per month, and this could work. If the iTV provides Internet access to the TV, with some kind of Apple designed remote like those one can get with the existing Apple TV, then the free content from ABC, CBS, etc. would also work. If the networks provide their own Apps for content distribution competing with Netflix, there you go. Don’t forget HULU….

  • John Baxter

    A Sept 1 (pre-labor-day) event leaves room in September for another event. Separating iPod etc from the alleged iTV??

  • Eric

    Interesting how the rumor sites had it a week later. Maybe Apple decided not to let the rumors get too out of hand?

    Or maybe it’s to get it as far away from the Sept 30th antenna announcement as they can? :)

    • Alphonse

      It’s not surprising. Previous versions of the iPod Touch were announced Weds Sept 5 (2007), Tues Sept 9 (2008), and Weds Sept 9 (2009). Weds Sept 8 (2010) was the most logical guess for this year’s iPod Touch.

      • Peter Cohen

        “Interesting” in the sense that rumor sites talk through their hats, as usual. Sure.

  • Vamsmack

    Maybe it is a refresh to iLife(Garageband?) and Logic. More probably it’s a refresh to iPods and the like.

    It could also be Apple has decided to start making guitars.

    • Peter Cohen

      No, I think Apple will just make the holes in the guitars.

      • http://theuniversalsteve.com SSteve

        You, sir, nearly caused me to spit coffee on my screen.

        How about liquid metal Dobros?

  • David V.

    Among others, this earlier date may steal the wind from Samsung’s “Galaxy Tab” sails.

    (I think they could have done a better visual job matching the guitar neck to the sound hole. It’s unimportant, of course, but I find the image visually jarring.)

  • Robb S

    There seems to be an odd typo in this article. The location for the event is the Yerba Buena Center for the Arts in SF.

    • Jim Dalrymple

      That was odd. Thanks for letting me know, it’s fixed.

      • http://theuniversalsteve.com SSteve

        Did it originally say Yerba Maté?

  • Doug

    iFret or iKey

    A new breed of i device with the surface area just a little larger than the neck of a guitar and the ability to be used as a guitar, xylophone, saxophone, piano keyboard among other things

    Imagine the beer drinking apps you could make on that

  • K!

    with the imminent arrival of rock band 3 and it’s pro setting maybe there will be a MAC exclusive with intigration with garage band! with the mac becoming a games platform (ie steam) maybe this could be a possibility! or it could be a major overhaul of garage band

    • Jim

      I really hate you idiots who insist on typing MAC with ALL CAPITAL LETTERS…

    • Vamsmack

      MAC is a brand of makeup my girlfriend makes me pay too much money for Mac’s are computers.

      Incidentally I saw a dude wearing a full face of makeup in a MAC store, Last time I went into an Apple store to buy my last Mac I saw a tranny….

    • http://www.loopinsight.com Peter Cohen

      You are reaching. Rock Band 3 isn’t going to be available for the PC. Without a PC version, a Mac version is very, very unlikely.

  • Vamsmack

    All I know is they scheduled this even for my pay day… So I am bound to lose a lot of money.

  • Vamsmack

    Oh what about the iPad iOS4 update? Maybe?

    I am also thinking Steve Jobs will finally announce the iPad 2 which will have a front facing camera, expandable storage, you can dual boot into Android, it runs Flash and he will demo all of this. Then laugh and tell everyone that they’ll never get one laugh maniacally and do a tap dance on it.