∞ Dell Streak takes on the iPad… or was that the iPhone

With the release of the Streak on Thursday, Dell will try to target all of Apple’s mobile products at once. This strategy will surely only confuse consumers.

Under Steve Jobs’ tutelage, consumers know exactly which Apple product to purchase for the task at hand. Want to listen to music, but don’t need to make phone calls? Get the iPod. Need to make phone calls, but also want video? Get an iPhone. Want to get some work done while on the road? Get an iPad.

Want to try to do all of those things with an old operating system and a screen that is somewhere between perfect and not enough? Get a Dell Streak.

I will give Dell credit for trying something new and not following directly in Apple’s footsteps, but the Streak is like the Homer Simpson car that had a little bit of everything on it. The end result is that none of it really worked.

The Streak comes with Google’s Android OS, but not the latest 2.2 version. The Streak will ship with version 1.6. That just makes no sense at all.

With its five-inch screen, many people see the Streak as an iPad competitor, but how can that be? The great thing about the iPad is its large 10-inch screen, enabling you to work on word processing documents or spreadsheets without straining your eyes. a five-inch screen can’t compete with that.

So the Streak must be a competitor for the iPhone. The Streak can make phone calls, but can you image holding up a device to your ear that is so large? I can’t.

Dell’s fundamental mistake here is that it is confusing the consumer on what this device actually is. Apple’s product strategy is clear — you have a task, you have a product to fit that task.

In a way, Dell’s strategy is clear too. Throw everything into one device and see what happens. Until Dell figures out what it’s going after, consumers will remain confused.



  • herbie

    Try it before you knock it.
    The browsing and media experience will overcome any perception that its too big.
    Froyo will be here before you know it too.

    • Jim

      So you have tried it?

  • http://www.metrosupplycompany.com Lee

    Jim,
    Are you kidding me? Seriously?
    “Try it before you knock it”?
    Puuhhh-lease!!! This is DELL we are talking about here!!! You, (and the other 4 who will buy this device) go ahead and try Dell’s (Bleak) Streak… The rest of us will settle for an iPad or two…

    And… as far as Froyo on the Streak! Fughettaboutit!!!
    There’s a reason that it’s shipping with 1.6…
    It can’t handle the Froyo update – ever! Get used to it! Dell is crashing hard!

    • Jim

      Yes, I was (kind of) kidding. My question was asked because herbie said “Try it before you knock it”, so I asked him if he had tried it. I mean if you are going to make a comment like that it must mean you know better, right? :P

  • art

    What do you expect from Dell? I will tell you: just crap!

  • iphonerulez

    I’m sure it’s a fine device, but most consumers won’t know what to make of it and will avoid it like the plague. What’s Dell’s hurry? Why couldn’t Dell wait until Android 2.2 was ready? It’s not as if Dell is going to gain much advantage with some older OS on the Streak. There isn’t much advantage of the Streak’s display size over the Droid X, HTC EVO or another 4.3 inch smartphone all running a newer OS. This device doesn’t compete with any Apple product. It’s not even close. In my opinion, there’ll be very few consumers having any interest in this device in its present OS 1.6 condition.

    The Streak does seem pretty much like Homer Simpson’s vehicle. Neat as a curiosity, but hardly practical enough to become a success.

  • Me

    Confused? Won’t know what to make of it? I’ve read this too often regarding this device.

    People aren’t that stupid. People know what they want. If they want it, they’ll buy it. If they don’t, they won’t. I happen to want one; I think it will meet my needs and prevent me from purchasing two different pieces of hardware. And never once did I feel confused by it.

  • Millerd1

    If it will run java I will be a buyer, absolutely dumb of Apple to not have Java ability on any of their gear. too much top line stock charting needs Java ability,

    I have a 10 day old I4, and used a HTC 8825 sometime back. I4 key pad dial buttons were far better. I think I’ll consider the streak this coming week.

    My fondest wish was for a large, if not lap top size screen could be able to serve as a phone platform, data line based phone if possible.

  • john

    I have a dell streak running android 2.1. Incredibly versatile device and unlike apple, not locked down at all. Sure it’s a compromise between a phone, a tablet and a PC, but that’s the nature of devices like these.

  • Lee

    Yeah… Good lick with that eco-system!

  • http://viettelonline.com USB 3G

    Oh nice, thanks for share!