∞ Gizmodo's iPhone 4G is real and it's not an Apple publicity stunt

I’ve been getting calls all day from friends, reporters and others wondering what I thought about Gizmodo’s iPhone 4G story. First, let me say that this is not a leak by Apple. The big question — is this a real iPhone 4G? Yes, this is the real deal. Like John Gruber, I checked with a number of my contacts and they confirmed that this is indeed the next generation iPhone.

This is obviously a pre-production model and the final version could change before it hits store shelves this summer.

The second big question is whether this is a publicity stunt by Apple. If Apple were going to do a leak, it would not use Gizmodo. No offense to the guys at Gizmodo, but that’s just not the site Apple would use. If Apple were going to do it, they would most likely go to the Wall Street Journal.

That’s assuming that Apple would need to use such tactics. Typically, controlled leaks are used to generate buzz about an upcoming product. Clearly, Apple does not need to do that.

Rest assured that whoever lost this iPhone also lost their job at Apple.



  • OK, so someone high enough up to do this must be someone that the talent people follow. Who just lost their job?

    • Lucas

      no one according to Gizmodo. they say they called today, 4 weeks after the phone was lost, and the guy answered and refused to talk to them.

  • Kevin

    If it's not a leak then why hasn't Apple released the hounds and issued a cease and desist?

  • P.S. Where is the nasty Apple legal department on this? Just sayin'…

    • Eric

      If you check around, you'll see Apple's attorneys did send a letter to Gizmodo, politely asking where they could pick it up.

      Gizmodo really stooped low to reveal the engineer's identity and post his Facebook page. But then I lost any respect I had for them years ago when they censored any commenters on their page who dared to crticize them for bad behavior on their part at a trade show (shutting off Motorola demo models in the middle of presentations).

      That fact that they paid for news also shows they cannot be trusted. No legitimate news source does that. Period.

  • Smartgirl

    Viral marketing at it's finest…. I'm sure Apple just lets their employees walk around bars with prototypes of their new products…. ha ha…. The security at apple is like area 51…. this is the most talked about topic today amongst all social networkgin sites…. the reason they put it on Gizmodo is for this reason so people don't think it's a stunt… if they put in on a well known source such as The WSJ, it would have been to obvious… either way Apple's marketing team are geniuses….. way to go Apple…. this is for all the hype that Appple will produce a Verizon iphone in Sept and their fear of losing sales due to people waiting for the carrier switch…. they want to boost sales in June….

    • steveisanutjobs

      Agreed. Steve Jobs is the most paranoid individual to run a fortune 500 company since Howard Huges. No way some young engineer is leaving the campus with a top secret prototype in his pocket. Brilliant in the way they have completely buffaloed the major media into believing this was somehow an "accident". Another major media coup from your friends in Cupertino.

  • Russ

    Let's assume for the moment that this is a real phone that an Apple employee truly misplaced. It still doesn't say a whole about the new iPhone that will be released later this year. Apple is known for having more than one prototype for a given product. This is likely just one of those prototypes.

  • We finally have a complete Internet and phone device. Gimme that front facing camera and multi-tasking and folders now!

  • boredinOttawa

    Speaking as someone who has many friends working for that OTHER major handset company (RIM) I can pretty much completely believe that a prototype handset would 'leave the building' Part of the final product development and release cycle involves using final prototypes in the 'real world' so that final characterization of device performance can be completed. Speaking as a test engineer, there is no way a complete PV plan can cover a device operation in static circumstances. You need to put devices out in the real world, with monitoring, logging ,and all that stuff, to find those last behavioral issues that never come up "in the lab" .

    So yeah: I can completely believe that the iPhone 4G would be out in the real world, this close to June. The number of times my friends have had a phone at lunch and said, "um, you can't use that one yet…" Well, it just makes sense.

    • Juliet C.

      And it just happened to be picked up by someone savvy enough to know what it was, who just happened to be unscrupulous enough to keep it, and who just happened to take the time to dissect it, and just happened to contact Gizmodo.

      I don't believe that Gizmodo was in on the stunt, but this smells of an Apple setup through and through.