∞ Bay Area, Boston rank as top U.S. markets for Apple

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Experian Simmons has published a report ranking the ten biggest “designated market areas” (DMAs) for Apple in the United States. The Bay Area (including San Francisco, San Jose and Oakland), Boston and San Diego are the top three. Residents in the Bay Area specifically are 49 percent more likely than the average American to have a Mac, iPod or iPhone; Boston residents are 45 percent more likely.

Apple’s Top 10 U.S. Markets [Fortune]


  • Eric

    No doubt San Diego being in the top three is at least in part due to the San Diego Mac user group, which formed in the Spring of 1984. They have been the biggest MUG for many years.

    • http://www.facebook.com/flargh Peter Cohen

      Yeah, but cause or effect? I sincerely doubt many consumers are running out and buying Apple products because there's aware that a MUG is in the area. I think it's much more likely that the MUG is large *because* of the concentration of Apple users, not vice versa.

  • http://www.thegraphicmac.com Jim

    Having just returned from San Francisco on a vacation, I can tell you that it had to be about 8 out of 10 people I saw had white earbuds hanging off their heads. And I can honestly say that every time I NOTICED what type of phone someone was talking on, it was an iPhone.

    Virtually every computer I saw was an Apple. Hotels had iMacs in the lobby, businesses had them on their desks… car rental places, you name it. And everyone I saw hanging out with a laptop was an Apple.

    Made me want to move there…