∞ Apple adds Gift This App option

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Apple on Monday added the ability to gift apps on the App Store. This means that you no longer have to buy a generic gift certificate to get someone an application, you can buy them the application itself. This has ramifications beyond beneficence, however – developers routinely run out of comp redemption codes for their apps when dealing with reviewers. This will make it easier for devs, publishers and their marketing minions to make sure that apps end up where they’re supposed to, and that reviewers don’t end up using that gift card code to download something else entirely.

Apple adds Gift this App option to App Store [Macworld]


  • http://intensedebate.com/people/khaled_a khaled_a

    not only that, but it's available for all countries. Very useful for countries without an iTunes Music store (and no gift cards).

  • http://intensedebate.com/people/Adobephile Adobephile

    In the AppleInsider.com article on this, there is a screenshot of the gift page. In the lower left corner it says,"Gifts can only be redeemed in the store country from which they were originated."

  • http://twitter.com/SmackumApp @SmackumApp

    I was hoping they would do this long ago