Amazon and Barnes & Noble already have e-book reading software available for the iPhone and iPod touch. While those apps will certainly run on the iPad as well, both companies have disclosed iPod-specific plans as well, according to the New York Times. Amazon and Barnes & Noble, which manufacture the Kindle and Nook e-book readers respectively, view the iPad as a way to sell more e-books – despite the potential competition for their own hardware.

Rush Is On to Be First in iPad Apps [New York Times]