It seems that some iPhone app review sites are demanding money from developers in order to write a review of their app. One site, ThePhoneAppReview.com, is offering developers the chance to “expedite” reviews for a $25 charge, but developers have said the site threatened to shun their product altogether. AppCraver.com said developers could expedite a review on the site for $150, although they said developers could not purchase a “good score.” No matter how you look at it, this is a bad practice.
Requiring payment for product reviews is not illegal, but the Federal Trade Commission has frowned on the practice. The commission believes a paid review can easily be the same as a paid advertisement, and consumers as a result may be misled into purchasing a product based on a falsely positive evaluation that was bought.