∞ Apple posts iPad commercial

Apple on Sunday posted its first commercial for the iPad. The ad is viewable from the gallery page of the iPad Web site. The ad shows many of the iPad’s features like viewing pictures, browsing the Web, and reading books. iBooks is one of Apple’s most anticipated features and is one of the reasons consumers are beginning to lose interest in the Kindle.

Apple announced last week that the iPad would be available on April 3 in the U.S. and in late April in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK.



  • Lucas

    i'm not shocked they did it during the Oscars but I'm a little surprised they didn't try to tie it in. watching videos, looking for movie times. buying the soundtrack, even the Oscar app itself.

    • That's a good point, especially since Steve was there.

    • Daniel Swanson

      That would have been too literal and would have limited its usefulness. They're probably going to air it many more times between now and April 3rd, as well as making it one of a series. The purpose of ads is not to entertain, as such, and certainly not to please US, "the faithful." And they are meant to inform JUST ENOUGH so as to incite interest and ACTION in the form of the viewer deciding to find out more by visiting a website or Apple store.

      Though not of "Superbowl ad" caliber, this ad did have a comparable level of impact and artistry.

      I'm also glad that Steve could make it to the Oscars to see one of his "children" win some awards.

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