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Apple




Apple reports $3.38 billion profit for first quarter 2010

By Jim DalrympleJanuary 25, 2010, 1:35 pm PT

Apple on Monday reported a first quarter 2010 profit of $3.38 billion on $15.68 billion of revenue.

applelogo e1262965844622 Apple reports $3.38 billion profit for first quarter 2010This compares to a profit of $2.26 billion on revenue of $11.88 billion for the same quarter last year. Earnings per diluted share in 2010 were $3.67, compared to $2.50 in the year-ago quarter.

“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” Steve Jobs, Apple’s CEO, said in a statement. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

In reporting its earnings, Apple said it sold 3.36 million Macs, representing a 33 percent unit increase over the year-ago quarter. The company also sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter.

Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

Peter Oppenheimer, Apple’s CFO, said the company generated $5.8 billion in cash during the quarter. Looking ahead, Oppenheimer said Apple expects to report revenue of $11.0 billion to $11.4 billion in the second fiscal quarter.

Apple’s stock closed at $203.07, up 2.69 percent or $5.32. The stock continued to rise in after-hours trading where it is at $204.02, up $0.25 or 0.12 percent.

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Discussion 9 comments so far

9 Responses to “Apple reports $3.38 billion profit for first quarter 2010”

  1. Eric says:

    Wow. Wall Street is actually getting it right and not dropping Apple's stock price on good news from the company. Who'd a thunk?

  2. It is kind of amazing. Glad to finally see it though.

  3. zwei says:

    It's going to drop tomorrow once people see that the iFlatThing doesn't levitate and grant 3 wishes.

    • Ron says:

      LOL. Too true. It'll grant 2 wishes & come with a pony, and people will complain, "I expected it to cost $400! And no 3rd wish? Epic fail."

  4. Ah,, but it does come with a clown horn according to Peter.

  5. tilley says:

    How can they announce Q1 profit when we're only half way through Q1?

    • Peter Cohen says:

      Because, like about 35 percent of United States corporations, Apple's fiscal year is different from the calendar year. Apple's fiscal year starts in October.

      Even the U.S. government has a fiscal year that operates starting in October.

      A fiscal year is simply a period that a business or government entity uses to calculate statements, it doesn't have to coincide with the calendar.

  6. [...] Apple’s recent earnings report would seem to support higher Mac sales — Apple reported selling 3.36 million Macs, representing a 33 percent unit increase over the year-ago quarter. [...]

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