Apple has set up a page on the iTunes Store to enable iTunes users to donate pre-configured amounts from $5 to $200 to the American Red Cross, to assist in relief efforts associated with the Haitian earthquake.
On January 12 the Caribbean nation of Haiti suffered a devastating earthquake. One of the poorest nations in the western hemisphere, Haiti has little infrastructure to support rescue and relief efforts of its own, and by all news accounts, the population is suffering desperately.
Although there are many ways for individuals in the United States and abroad to help, Apple’s effort puts money into the hands of one of the best-known and most well-respected global disaster relief organizations. 100 percent of your donation amount goes to the American Red Cross organization – Apple is not taking a commission from those donations, as it does with the sale of music, applications, video and movies.
The American Red Cross is working with its partners in the global Red Cross and Red Crescent network around the work to send relief to Haiti in the form of supplies, workers and financial resources.