∞ iTunes adds Red Cross donation page for Haiti relief

Apple has set up a page on the iTunes Store to enable iTunes users to donate pre-configured amounts from $5 to $200 to the American Red Cross, to assist in relief efforts associated with the Haitian earthquake.

On January 12 the Caribbean nation of Haiti suffered a devastating earthquake. One of the poorest nations in the western hemisphere, Haiti has little infrastructure to support rescue and relief efforts of its own, and by all news accounts, the population is suffering desperately.

Although there are many ways for individuals in the United States and abroad to help, Apple’s effort puts money into the hands of one of the best-known and most well-respected global disaster relief organizations. 100 percent of your donation amount goes to the American Red Cross organization – Apple is not taking a commission from those donations, as it does with the sale of music, applications, video and movies.

The American Red Cross is working with its partners in the global Red Cross and Red Crescent network around the work to send relief to Haiti in the form of supplies, workers and financial resources.



  • Perry Clease

    I used iTunes to make a second donation this morning. I wish that I could have used my pre-paid account funds , but it requires using your credit card. Anyway, the option of donating via iTunes is certainly going to help bring in the desperately needed money to help those people.

  • Edward Villa

    Actually the fact that Apple is charging it directly to your credit card is a blessing… for SOME people who will eventually want solid confirmation (and a receipt) for tax deductible purposes. As far as the IRS goes, the IRS likes seeing a comprehensive printout of your credit card statement purchases, including an itemized line that might say something like "Apple iTunes Store — American Red Cross Donation $50". The IRS considers that a very valid proof of itemized receipts.

  • Tobin

    "Actually the fact that Apple is charging it directly to your credit card is a blessing… for SOME people who will eventually want solid confirmation (and a receipt) for tax deductible purposes."

    I get a receipt when I use my iTunes prepaid account to buy stuff so I would certainly get one if used it to make a donation. I get a receipt when I make donation to a thrift store, I could probably get one from the Salvation Army Bell Ringer. All the IRS cares about is the receipts and then only if you get audited. There may be an accounting reason for requiring the use of credit card to make the Haitian donation, but I too would have much rather have used my iTunes gift card for the donation

  • Christina Wallace

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