∞ Apple ranks highest among Greenpeace's top tech companies

The back and forth battle between Greenpeace and Apple has been going on for years, but in its new report, Greenpeace ranked Apple as its No. 1 company. The ranking guide gives consumers an idea of how Greenpeace feels the top 18 consumer electronics companies in the world stack up. The rankings give the companies a gold star for eliminating the most harmful chemicals from their products.

The categories listed on the Greenpeace ranking guide are Desktops, Notebooks, Phones and Monitors. “Apple has virtually eliminated toxic PVC and BFRs across the entire product range,” the chart reads.

Apple is the only company to receive a four-star rating. Most companies listed in the chart only received one star — HP picked up two.

“Apple is leading the way on eliminating toxic PVC and BFRs from all it’s new products with the new iMac and MacBook being the first PC’s copmpletely free of PVC and BFRs,” said Greenpeace.

Apple launched its new environmental Web site late last year, clearing explaining to consumers what it is doing to help the environment.



  • http://intensedebate.com/people/davebarnes Dave Barnes

    I still think Greenpeace is a bunch a blackmailers whose only goal in life is to increase the size of their own organization.

  • http://intensedebate.com/people/jdalrymple Jim Dalrymple

    I'm certainly glad to see they recognized Apple's accomplishments, but wow, that's a big change.

  • David V.

    I'm glad to see Apple showing well with respect to reducing the toxicity of its products. However, Nokia is doing just as well: All its product lines are "big star" rated (at least according to that chart, they simply don't have non-phone products). (Greenpeace is polluting my eyesight: The "big star" vs. "small star" rating is not that clear, and they didn't orient the big stars consistently.)

  • Michael Houghton

    You've substantially misread the (admittedly misleading) Greenpeace chart you reproduced. HP's two stars are not valued the same as any two of Apple's, for one thing; Apple's larger stars represent performance across the whole product range in that category, and HP's smaller stars represent performance over a limited subset of their products in each category.

    Also, Apple does not rank first, it rather ranks joint first. Like Apple, Nokia have eliminated the worst substances across their whole range in the market sectors in which they operate (in this case only one, but when you consider the sheer number of products they have in that sector, this is no mean feat).

    • JGowan

      I kind of have to agree, Jim. I think something more like:

      "… – HP picked up two, albeit two of the lesser valued stars that represent only "limited products free of worst hazardous substances".

      Generally, I don't partake in any of the spelling, grammar BS that can absolutely ruin comments for a great article because the fighting of the none-issue… this however, sort of rewards HP with 2 stars (like Apple has) without them earning them — people how aren't looking closely at the chart will go away think that HP is doing pretty good when they're only kind-of-sort-of-doing-just-OK.

  • mrb

    "…ITS new products". (I'm on patrol today :-)

  • Alex

    My cynical side considers that Greenpeace grossly under-evaluated Apple last year so that Greenpeace could tell people "look at the effect our lobbying has had on Apple!"

  • Marco

    What's wrong with a rating everyone can read? Like 1 tot 5 stars? These big / bigger and gold / grey stars are confusing. I'd like to give Greenpeace an F for polluting my screen…

    • JGowan

      Read the Legend if you're confused. A Big Star is when ALL your products in that category (such as laptops) are completely free of worst hazardous substances and a smaller Star is when only some of your products in that category are completely free of worst hazardous substances.

  • Alfonso

    Not to mention that Apple is 5th when all things are considered: production processes and also environmental policies and lobbying. http://www.greenpeace.org/international/campaigns

  • Shaun

    The size of HP's stars has already been mentioned but it's also worth noting the white stars are NEGATIVE marks. Kind of odd that someone would use a star rating system to indicate a negative.

    Also Nokia makes a single netbook and Dell make phones, just not for the US market. IIRC HP and Acer make phones too.

  • http://intensedebate.com/people/jdalrymple Jim Dalrymple

    Bad Greenpeace :p

  • SteveS

    Greenpeace is irrelevant and the media reporting their results (rather favorable or not towards Apple) only serves to give them the illusion of credibility which they do not have. In terms of actually being green, Apple has generally always been amongst the better companies in most respects. Greenpeace in the past has given more weight to what companies say they will do in the future than what they are actually doing today. As such, it's hard to take any of their reports or graphs very seriously.

  • JGowan

    How can you say that? They give out gold stars. My teacher did that… I love her til this day!

    Seriously… how can you say that? And by "irrelevant" in what way do you mean? I will tell you this just because their findings don't land non-compliers a big fat fine doesn't make who they are irrelevant. Apparently, they matter because Apple decided to take action. They used to be a huge pain in Apple's butt… interesting now though, now that everything is all about "being Green" how Apple slipped in just in time with their 4-star EP Gold ratings. Public opinion is important. Many people today will reward companies their business simply on how green they are.

    And while we're talking about Green… what's irrelevant to that? Apparently hazardous stuff not going BACK into our earth when we're done with a product is a good thing. I think so.

  • Rob

    So does that mean that the cost of purchasing an Apple product includes the cost of completely recycling it once it's usable lifespan is expended? So I can drop my second generation expended built in battery iPod off at a local Apple retailer and it will be completey recycled at no extra cost to me?

    That is what being "green" should truly be about.

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