Apple
Quattro Wireless confirms acquisition by Apple
By Jim DalrympleJanuary 5, 2010, 8:45 am PT
Quattro Wireless on Tuesday confirmed the rumors that started on Monday — the company has been acquired by Apple.
“We look forward to developing exciting new opportunities that will benefit Quattro Wireless customers in the future, but we have nothing to announce today,” Apple representative Steve Dowling, told The Loop.
Andy Miller, Quattro’s Vice President of Mobile Advertising, said in a statement on the company’s Web site that “the offerings and services you receive from Quattro Wireless will not change.”
“We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns,” said Miller. “Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.”
Quattro enables advertisers to reach mobile customers on devices like the iPhone.
Apple was reportedly in negotiations to purchase Quattro competitor AdMob in November 2009, but it was snatched up by Google.
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Quattro Wireless confirms acquisition by Apple
By Jim DalrympleJanuary 5, 2010, 8:45 am PT
Quattro Wireless on Tuesday confirmed the rumors that started on Monday — the company has been acquired by Apple.
“We look forward to developing exciting new opportunities that will benefit Quattro Wireless customers in the future, but we have nothing to announce today,” Apple representative Steve Dowling, told The Loop.
Andy Miller, Quattro’s Vice President of Mobile Advertising, said in a statement on the company’s Web site that “the offerings and services you receive from Quattro Wireless will not change.”
“We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns,” said Miller. “Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.”
Quattro enables advertisers to reach mobile customers on devices like the iPhone.
Apple was reportedly in negotiations to purchase Quattro competitor AdMob in November 2009, but it was snatched up by Google.
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I'm still baffled as to what Apple wants with a mobile advertiser. I sure as hell hope they aren't going with some kind of ad-supported business model for any of its products, especially MobileMe.
Would be nice if they offered devs a direct API for ad support in their iPhone/iPod touch software. Apple could take a percentage of that revenue as well.
I would think that is in the cards. I can't think of a reason why it wouldn't be.
I'm not sure you will see it on MobileMe — remember, they are a mobile advertising company
I'm not sure you will see it on MobileMe — remember, they are a mobile advertising company
[...] announcing iAd to let him know they owned the trademark. They also contacted Quattro Wireless, the mobile advertising firm Apple purchased to help with their advertising [...]
[...] Apple purchased the Quattro Wireless ad network and used it as the basis for its iAd network, which the company unveiled in early April. [...]