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Apple

Schiller: Apple’s holiday line-up is set

By Jim DalrympleOctober 27, 2009, 9:35 am PT

If you were waiting to purchase a new Mac in hopes Apple would release one more thing before the holidays, you can stop waiting.

MacBookPhil Schiller, Apple’s senior vice president of Worldwide Product Marketing, told Gizmodo that the company’s holiday line-up is set. This means no new products.

This isn’t the first time Apple has done this. In previous years, Apple has made similar statements to make sure customers knew no new products would be released and that it is safe to buy.

It’s been busy for Apple in the last week. The company released a new Mac mini with Snow Leopard Server pre-installed, a new Magic Mouse, a new MacBook and new iMacs. We posted our review of the Magic Mouse and 27-inch iMac earlier this week.



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Discussion 8 comments so far

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  1. Posted by Torstein A. October 27, 2009, 9:55 am

    Well, at least they are giving us (potential buyers) a green light to buy with confidence. None of this “should I buy now or should I cross my fingers and hope that something better is announced next week?” sort of indecision.

    I’m sure the fanboys who are crossing their fingers hoping that next week Apple will announce a new and improved quad-core MacBook Pro with Blue-Ray superduperdrive will be sorely disappointed. :p

  2. Posted by Perry Clease October 27, 2009, 10:31 am

    No new products through the holiday buying season, but what about MacWorld Expo in January? :)

  3. Posted by Khaled October 27, 2009, 1:34 pm

    So we shouldn’t expect any i5/i7 macbook pros unless it is going to be available as a build to order option.

  4. Posted by Perry Clease October 27, 2009, 6:24 pm

    “Apple has had a very public and very obvious divorce from Macworld Expo. They’ll never announce anything there again.”

    As usual such break-ups it is the children who suffer the most. :)

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