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Apple

Report: Apple planning an event in September

By Jim DalrympleAugust 13, 2009, 12:18 pm PT

An Apple event in September is probably one of the worst kept secrets in the tech industry. Apple uses this event to get its products into stores in time for the lucrative holiday shopping season.

For the last several years Apple has held an event in California to usher in new versions of its market leading iPod products. The iPod touch debuted at one such event and Apple also used a September keynote to killed off the iPod mini, its most popular iPod at the time, in favor of the iPod nano.

Peter Kafka reports on AllThingsD.com that “multiple music industry sources say Apple executives have told them the company is planning one of its famed keynote events for the week of Sept. 7.”

In addition to the new iPods, onlookers expect Apple could unveil its new album format on iTunes and perhaps get a glimpse of the rumored tablet.

Perhaps the biggest draw at the event will be seeing Steve Jobs make his first public appearance since taking a leave of absence earlier this year.



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Discussion 7 comments so far

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  1. Posted by Sources confirm no Apple tablet at Sept. event, coming in 2010 | The Loop August 13, 2009, 12:52 pm

    [...] of an Apple event in September broke earlier today, but The Loop has learned the event will not include the introduction of the [...]

  2. Posted by Gil August 13, 2009, 4:28 pm

    I really fear that the September event will be considered a failure due to the hype surrounding the “iTouch” tablet, mainly cause it ain’t gonna happen. The timing is just not right. It’s amazing that 2009 has been great, often historic for Apple revenue wise, yet the stock really hasn’t translated.

    I believe Apple’s focus for 2010 will be strategic growth through very well timed product introductions and upgrades. If September 2009 indeed sees iTunes 9 with new video capabilities (blue ray) etc., as well as a new app able to pull multiple social interactive websites together, then that may be a clue to what we’ll see later in 2010.

    Besides selling over 10 mil iPhones in China, I think to keep growing (the perceived value) Apple will have to unveil at least two major “one more things” in 2010; one will be the “iTouch” tablet, and the other will be getting VERY serious about a hobby..

  3. Posted by Scott Thompson August 13, 2009, 7:02 pm

    Event in September? Seems there was something supposed to be released in September. What was that? Hmm… Snow… something…

  4. Posted by Jim Dalrymple August 13, 2009, 7:08 pm

    You’re right Scott, but I don’t think you’ll see SL at the event.

  5. Posted by steve August 14, 2009, 7:42 am

    I’d say the September event, if it’s real, points to the Beatles coming to iTunes.

  6. Posted by John Baxter August 14, 2009, 8:12 am

    There was a time when an Apple event was the Friday afternoon gathering for pizza.

    This just in: Apple is expected to stage a press event in September, 2015. You read it here first.

  7. Posted by Apple music event to be on September 9? | The Loop August 17, 2009, 5:37 pm

    [...] AllThingsD.com it will happen on Wednesday, September 9. That makes a lot of sense. Late last week speculation focused on the week of September 7, which is typically when Apple holds its [...]

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